International News
Global Platinum Jewellery Market Rebounds, Driven by Surging Demand in China and Resilience in Key Markets
The global platinum jewellery market showed strong recovery in the first quarter of 2025, according to Platinum Guild International’s (PGI) latest Platinum Jewellery Business Review. Growth was led by a sharp rebound in China and steady gains in India, alongside positive trends in the US, UAE, and Japan.
In India, platinum jewellery continued to grow despite wider market challenges, including record-high gold prices and the seasonal slowdown at the end of the financial year in March. PGI’s top 15 strategic partners in India posted an average year-on-year platinum sales growth of 7%, supported by in-store activations, digital campaigns such as Platinum Love Bands, and celebrity-led marketing.
China delivered the strongest performance, with platinum jewellery fabrication rising 50% year-on-year in Q1, significantly outperforming gold and diamond categories. The surge was driven by both plain and gem-set platinum jewellery, as jewellers shifted away from gold amid high prices and sluggish diamond demand. PGI reported the opening of over 40 platinum-dedicated wholesale showrooms and the conversion of several gold production lines to platinum. Retail sales rose 16% year-on-year, prompting calls for stronger marketing and new product offerings to sustain demand.
In the UAE, platinum jewellery retail sales grew 25% year-on-year. Platinum now has a presence in 136 stores across the GCC, with PGI’s focused partnerships and campaigns helping to expand the category’s footprint, particularly among South Asian communities.
Japan saw platinum jewellery outperform the broader market for the sixteenth straight quarter. Unit sales rose 1% year-on-year in Q1, driven by discount stores, department stores, and non-store channels. Pendants, necklaces, Kihei chains, and affordable platinum pieces remained in demand.
In the United States, platinum jewellery unit sales rose 19% year-on-year among PGI’s strategic partners, with revenue up nearly 24%. Wedding bands and fashion jewellery led the gains, and some retailers continued to convert inventory from white gold to platinum.
“As consumers increasingly seek meaningful, high-quality pieces at accessible price points, platinum is gaining ground not just in China, but also in key markets such as India, Japan, the United States and the United Arab Emirates,” said Tim Schlick, CEO, PGI. “PGI’s strategic partnerships remain at the heart of this growth story, helping to build lasting consumer connections with platinum.”
International News
Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover
The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold
Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.
The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.
The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.
Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.
Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.
With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.
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