International News
Tenoris Report: 5% rise in jewellery sales in H1 2025
Gold jewellery led category growth with low double-digit revenue gains
The jewellery market posted a healthy 5% revenue growth in H1 2025, according to Tenoris, sustained by a steady five-month rise and a 3% increase in June sales. While the total number of pieces sold declined, consumers spent more per item, leading to a 10% surge in expenditure per unit in June and higher average prices across diamond, sapphire, gold, platinum, and silver jewellery.
Lab-grown jewels stood out, recording higher unit sales despite falling average prices, reflecting shifting consumer preferences. Round diamonds, though still dominant at 52% of sales, are gradually losing ground to oval shapes, which now account for 20%.
Finished jewellery also performed well, especially bracelets, which saw nearly 10% year-on-year revenue growth. Demand is strengthening in higher price segments, notably items priced between $7,500 and $10,000.
Natural diamond jewellery sales dipped in June but rose 3% year-to-date, driven by demand for pendants, bracelets, and necklaces above $2,500, often featuring lab-grown diamonds. The loose natural diamond market saw higher average carat weights but longer inventory turnover, while lab-grown loose diamonds continued to capture market share. Overall, the industry is rebounding from flat sales in H1 2024 and is focused on tapping new consumer demographics to sustain momentum.
Record-high gold prices and continued geopolitical uncertainty have strengthened gold’s appeal as a safe-haven asset. However, these same factors also create challenges for the jewellery industry, as rising prices increase the cost of entry for consumers. In response, the industry is exploring product innovation to sustain demand. In Greater China, Hard Pure Gold is emerging as a strategic initiative designed to balance high purity, design flexibility, and affordability.
Promoted by the World Gold Council, Hard Pure Gold combines traditional purity levels—typically above 99%—with advanced manufacturing technologies such as electroforming and lost-wax casting. These processes increase the hardness of pure gold, allowing jewellers to create more intricate designs, improve durability, and support gemstone settings. At the same time, hollow-forming techniques enable lighter pieces that maintain visual impact while reducing overall weight and price.
The category also benefits from the introduction of an industry-wide standard in 2025, which clarified production guidelines and unified marketing terminology across manufacturers. Standardisation has helped build consumer trust and strengthened the positioning of Hard Pure Gold as a distinct product segment.
A key driver of its growth is changing consumer demographics. Traditionally, pure gold jewellery in China appealed primarily to middle-aged buyers who valued gold for wealth preservation. Hard Pure Gold, however, is attracting younger consumers aged 20–35 by offering contemporary designs, lighter weight, and lower entry prices without sacrificing purity. Surveys conducted by the World Gold Council indicate that it is currently the fastest-growing category within the gold jewellery segment in Greater China.
In a high-price environment, the ability to produce jewellery that looks substantial yet weighs as little as 1.5 grams helps make gold more accessible to new buyers. At the same time, increasing trade-in activity—where consumers exchange older jewellery for newer designs—encourages repeat purchases and keeps demand active.
From a strategic perspective, Hard Pure Gold demonstrates how technological innovation and coordinated industry standards can reshape consumer perception. By merging investment-grade purity with modern design and affordability, it offers a compelling pathway for sustaining gold jewellery demand in Greater China
Madhuri Dixit unveils PNG Jewellers new store in Uran
DGSL launches India’s first structured insurance appraisal service for GJ sector
Ekatra Retail Ventures unveils its vision for LGD jewellery with Shristi Ratna
Precious Metals Face Macro Headwinds Amid Persistent Inflation and Geopolitical Uncertainty: AUGMONT BULLION REPORT
Platinum Jewellery demonstrates resilience amidst record price rally
M P Ahammad, Chairman of Malabar Group, Conferred Maharashtrian of the Year Award 2026 by Maharashtra CM Devendra Fadnavis
-
International News2 days agoPrecious Metals Face Macro Headwinds Amid Persistent Inflation and Geopolitical Uncertainty: AUGMONT BULLION REPORT
-
International News2 days agoPlatinum Jewellery demonstrates resilience amidst record price rally
-
National News2 days agoM P Ahammad, Chairman of Malabar Group, Conferred Maharashtrian of the Year Award 2026 by Maharashtra CM Devendra Fadnavis
-
International News2 days agoBullion Dips in India Despite Safe-Haven Demand as Dollar Firms
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.