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Tenoris Report: 5% rise in jewellery sales in H1 2025

Gold jewellery led category growth with low double-digit revenue gains

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The jewellery market posted a healthy 5% revenue growth in H1 2025, according to Tenoris, sustained by a steady five-month rise and a 3% increase in June sales. While the total number of pieces sold declined, consumers spent more per item, leading to a 10% surge in expenditure per unit in June and higher average prices across diamond, sapphire, gold, platinum, and silver jewellery.

Lab-grown jewels stood out, recording higher unit sales despite falling average prices, reflecting shifting consumer preferences. Round diamonds, though still dominant at 52% of sales, are gradually losing ground to oval shapes, which now account for 20%.

Finished jewellery also performed well, especially bracelets, which saw nearly 10% year-on-year revenue growth. Demand is strengthening in higher price segments, notably items priced between $7,500 and $10,000.

Natural diamond jewellery sales dipped in June but rose 3% year-to-date, driven by demand for pendants, bracelets, and necklaces above $2,500, often featuring lab-grown diamonds. The loose natural diamond market saw higher average carat weights but longer inventory turnover, while lab-grown loose diamonds continued to capture market share. Overall, the industry is rebounding from flat sales in H1 2024 and is focused on tapping new consumer demographics to sustain momentum.

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International News

Precious Metals at the Crossroads – Geopolitics, Inflation, and Key Technical Levels AUGMONT BULLION REPORT

Crisis Disrupting Energy Supplies, Pushing Inflation Risks Higher, Increasing The Probability Of Central Bank Interest Rate Hikes

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Safe-Haven Dynamics â€“ Gold and Silver prices are consolidating as investors assess the possibility of U.S.-Iran diplomatic talks and the uncertain future of the current ceasefire. Both nations are scheduled for peace negotiations in Islamabad this week. However, the ceasefire came under threat on Monday following the seizure of a cargo vessel, raising doubts about whether talks will proceed as planned.

  • Geopolitical Developments– The ongoing Middle East conflict has caused a significant disruption to energy supplies, pushing inflation risks higher and increasing the probability of central bank interest rate hikes — both of which create headwinds for gold prices. Adding to the uncertainty, President Donald Trump indicated he will not extend the truce if no agreement is reached before its deadline, and has stated that the Strait of Hormuz will stay closed until a deal is finalized.
  • Macro-economic Signals – Markets are closely watching for clarity on whether the Islamabad talks will proceed, and if so, whether they result in a ceasefire extension or a broader peace agreement. Gold’s price direction will continue to be driven by Middle East outcomes and their downstream effects on energy costs and inflation expectations.

Technical Triggers

  • Gold is trading in the range of $4750 (~ Rs 152,500) and $4850 (~Rs 155,000) from past few days. Either side breakout or breakdown will give 3-4% directional move.
  • Silver is trading in the range of $78 (~ Rs 248,000) and $81 (~Rs 257,000) from past few days. Either side breakout or breakdown from this band will give 3-4% price swing.

Support and Resistance

International Gold Support Level
International Gold Resistance Level 
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4600/oz
: $5000/oz
: Rs 153,000/10 gm
: Rs 160,000/10 gm
International Silver Support Level
International Silver Resistance Level 
Domestic Silver Support Level
Domestic Silver Resistance Level
: $75/oz
: $82/oz 
: Rs 235,000/kg
: Rs 260,000/kg  
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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