DiamondBuzz
International Diamond Premier League to be held in Hong Kong
Designed as a community-building initiative, IDPL uses cricket to connect major natural diamond hubs on a single platform.
The third edition of the International Diamond Premier League (IDPL), a cricket tournament created for the global natural diamond community, will be held in Hong Kong from 19 to 22 March 2026.
Following its earlier editions in Belgium and India, IDPL 3.0 will bring together leading diamantaires and industry partners from Belgium, India, and Hong Kong for four days of competitive cricket and networking.
The Grand Opening Ceremony is scheduled for 22 March 2026 at 11:00 AM at the Tin Kwong Road Recreation Ground, and will be attended by industry leaders, dignitaries and invited guests.
Designed as a community-building initiative, IDPL uses cricket to connect major natural diamond hubs on a single platform. By bringing together teams from India, Belgium and Hong Kong, the league highlights the shared interests of manufacturing, trading and retail centers that drive the natural diamond pipeline.
The Hong Kong edition aims to strengthen collaboration among diamantaires, manufacturers, retailers and service providers across continents, while also promoting confidence in natural diamonds by emphasizing their rarity, craftsmanship and enduring emotional value. The event also underscores Hong Kong’s position as a strategic bridge between East and West for the diamond and jewellery trade.
Through its matches and associated activities, IDPL 3.0 places the spotlight on natural diamonds and the people behind the industry—from cutting and polishing specialists to high jewellery houses and secure logistics providers—demonstrating a collective commitment to integrity, excellence and long-term growth for the natural diamond sector.
SimStar Asia Limited, part of the Sim Gems Group and a Hong Kong-based manufacturer and supplier of high-end natural diamonds, is the Title Sponsor, while Lamha Gems Limited joins as Diamond Sponsor supporting the league’s mission to bring international diamantaires together.
Among the other partners, Ferrari Group, a global specialist in secure logistics for jewellery, luxury goods and precious metals, is the Platinum Sponsor, while Malca-Amit Group of Companies, known for secured delivery, vaulting and trade-show logistics for the diamond and jewellery trade, is the Gold Sponsor. Hong Kong-based high jewellery house Dehres will support the initiative as the Silver Sponsor, reinforcing its commitment to the natural diamond trade.
Team sponsorship also reflects the industry’s global participation. Anita Diamonds, represented by Chirag Shah, is sponsoring the Belgium team, showcasing the dynamism of Antwerp’s diamond community. Meanwhile, H S Jogani, led by Ronak Jogani, is sponsoring the India team, highlighting India’s longstanding leadership in diamond cutting, polishing and trading.
DiamondBuzz
De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette: Soft sand, warm white, and gentle champagne hues.
- Classic Formats: Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations: Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.