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Amoura by D.P. Jewellers Celebrates Women’s Day with an Exclusive Evening in Indore

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Amoura, the contemporary fine jewellery label by D.P. Jewellers, marked International Women’s Day with an elegant and thoughtfully curated celebration in Indore. The exclusive gathering brought together women for an evening dedicated to wellness, community, and self-expression.

Hosted at DEUCE, the invite-only event reflected Amoura’s philosophy of celebrating modern women who effortlessly balance strength with elegance in their everyday lives. The evening created a warm and engaging space for guests to connect, unwind, and celebrate the spirit of womanhood.

As part of the celebration, guests were also introduced to Amoura’s contemporary jewellery collectiondelicate, lightweight designs thoughtfully created to complement a woman’s everyday lifestyle. From professional workdays to festive occasions, the collection highlights versatile pieces that add a subtle yet refined sparkle to every moment.

Speaking on the occasion, Aman Kataria, SM Business Development at D.P. Jewellers, shared, “At Amoura, our vision is to create jewellery that truly reflects the lifestyle of modern womenelegant, expressive, and versatile enough to be worn every day. Celebrating Women’s Day through such meaningful experiences allows us to connect with our customers beyond jewellery and honour the strength, individuality, and confidence that women bring to every aspect of life.

Adding to this, Sujal Kataria, SM Business Development at D.P. Jewellers, said,“Amoura represents a fresh and contemporary approach to fine jewellery, designed for women who appreciate style, comfort, and versatility. Through initiatives like this Women’s Day celebration, we aim to create meaningful experiences for our customers while showcasing jewellery that seamlessly becomes a part of their everyday lives.”

Through initiatives like this, Amoura by D.P. Jewellers continues to strengthen its positioning as a modern jewellery brand that resonates with today’s women, offering fine jewellery that is contemporary, versatile, and designed for everyday wear.

The Amoura collection is available across all stores of D.P. Jewellers.

Source:D.P. Jewellers

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National News

Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy

Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently

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Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.

This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.

The New Strategy: Two Separate Systems

The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:

  • For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
  • For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.

Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.

Fixing Why Past Schemes Failed

Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.

To fix this, trade bodies are calling for a complete system that includes:

  • Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
  • Strong bank backing and secure storage vaults across the country.
  • Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.

Industry Support

Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.

Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.

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