Gone are the days when bridal jewelry meant stashing ornate heirlooms in a locker. Today’s brides are rewriting the rules—opting for pieces that reflect their values, personal style, and modern lifestyle. Whether it’s a lab-grown diamond or a mined classic, contemporary bridal jewelry is about self-expression, sustainability, and long-term wearability.

Leading this movement is Oropel’s Noor Collection—a curated line of handcrafted, versatile diamond jewelry that beautifully blends tradition with modern sophistication. Here are six reasons why the Noor Collection is becoming a go-to for brides redefining luxury on their own terms:

1. Diamonds That Align with Your Values—and Your Aesthetic
With the Noor Collection, you’re free to choose between lab-grown or ethically sourced mined diamonds—without compromising on sparkle or sentiment. Every piece is a celebration of what matters to you, crafted with intention and authenticity.

2. The Noor Necklace: Designed for Every Chapter
This standout piece features three interchangeable, hand-embroidered straps—making it as adaptable as your wedding wardrobe. From ceremonies to after-parties to Sunday brunch, it’s bridal jewelry you’ll want to wear again and again.

3. Timeless Craftsmanship, Modern Sensibility
Each Noor design is handcrafted in 14K gold, merging intricate Indian techniques with clean, contemporary forms. Whether you’re drawn to delicate stackable rings or statement earrings, every piece is built for both beauty and longevity.

4. Jewelry That Tells Your Story
Oropel’s founder, Neeti Patwa, says it best: “Whether you prefer mined or lab-grown, Noor is about jewelry that feels like you.” Each piece is meant to be worn, lived in, and loved—just like the memories you’ll create in them.

5. More Than Just Wedding Day Jewelry
Noor pieces are designed to move with you—from your bridal look to your everyday style. Think diamond studs, versatile chokers, and refined bracelets that look just as good with jeans as they do with lehengas or gowns.

6. Heirlooms of a New Era
These aren’t your grandmother’s jewels—but they’re just as meaningful. With a focus on emotion, longevity, and design, each Noor piece is meant to be passed on—not just through generations, but through life’s many milestones.

Bridal Jewelry That’s Meaningful, Wearable, and Truly Yours
The Noor Collection by Oropel reimagines what bridal jewelry can be—versatile, value-driven, and deeply personal. Because the most beautiful diamond pieces aren’t just worn—they’re lived in.

Dassani Brothers, renowned for their legacy in Indian heritage jewelry, proudly present their latest offering — the Vintage Collection, a stunning ode to India’s regal craftsmanship and enduring design traditions. Rooted in the artistry of Polki and Jadau, this collection reinterprets age-old techniques through a modern, refined lens.

Every piece in the collection is a celebration of meticulous handcrafting — adorned with uncut diamonds (Polki), round brilliant cut diamonds, emerald cuts, cabochon emeralds, emerald baguettes, and ruby baguettes. Set in 14KT and 18KT gold with antique finishes, the designs evoke the grandeur of royal India while appealing to today’s discerning collectors.

From majestic necklaces and intricate earrings to heirloom-worthy rings, the Vintage Collection captures the soul of India’s rich jewelry traditions — offering creations that blend cultural heritage with contemporary sophistication.

With this collection, Dassani Brothers invite you to experience a world where legacy meets luxury — a timeless journey of beauty, symbolism, and Indian artistry at its finest.

Indriya, Aditya Birla Group’s jewellery brand, introduces Aasmaniyat – a diamond-studded collection inspired by the ethereal beauty and vastness of the cosmos. Each piece transforms celestial wonder into intricately crafted diamond jewellery, designed to be statement pieces in your trousseau.

Aasmaniyat features a constellation of stunning necklaces such as Orion, Lyra, Starveil, and Solasta, and bangles, earrings, rings and more, that captures the quiet poetry of the cosmos in diamonds that shimmer like stars—each design crafted with care and love, showcasing the unmatched sparkle of Indriya diamonds. Infused with a contemporary touch, Aasmaniyat also features exquisite, coloured gemstones reflecting the many hues of the night sky — from twilight blues to the ethereal glow of aurora greens. With every piece, Indriya celebrates the legacy of Indian craftsmanship, weaving traditional techniques with a modern design language. Designed to flow seamlessly from traditional to western ensembles, Aasmaniyat is made for every cherished moment.

The Aasmaniyat campaign comes to life through an evocative film featuring Aditi Rao Hydari, brought to life by acclaimed filmmaker Anvita Dutt. The film takes viewers on a dreamy journey through the cosmos and captures the essence of a woman enchanted by her diamonds that sparkle like a beautiful night sky full of stars. From the trail of a shooting star to the whirl of distant galaxies and the gentle glow of the aurora borealis, the film immerses viewers in a celestial dream. Every frame is a tribute not only to stunning visuals, but also to the craftsmanship and imagination that define Indriya diamonds.

Shantiswarup Panda, Head of Marketing, Indriya said, “With Aasmaniyat, we embark on an odyssey guided by the surreal  majesty of the cosmos, with each piece reflecting the grace and spirit of the modern woman and embodies her deep love for jewellery. This collection invites women to express themselves with a touch of celestial charm, embodying confidence, brilliance, and makes her feel a part of the ethereal cosmos.”

Abhishek Rastogi, Head of Product Design, Research & Development, Indriya said,“Aasmaniyat dares to dream beyond the ordinary — where fine jewellery meets the wonder of the cosmos. Crafted with imagination and depth, the collection invites you to experience the universe in wearable form. Each piece is a verse carved in light, a tribute to the mysteries above us. The collection invites the wearer to experience jewellery as a stargazer would: with awe, imagination, and wonder. With Aasmaniyat, you wear a constellation, carry the cosmos, and feel the poetry of the stars on your skin.”

The campaign will roll out across connected TV, Print, OOH, and digital and social media platforms, bringing the celestial charm of Aasmaniyat to screens and everywhere. To experience this cosmic love firsthand, explore the collection at www.indriya.com or visit your nearest Indriya store—Indriya’s presence now spans 25 stores across North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.