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Indian Gold Industry announces  ‘Indian Association for Gold Excellence and Standards’ (IAGES) 

IAGES is self-regulatory organization (SRO) for the Indian gold industry, by the Indian gold industry that is supported by the WGC

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The Indian gold industry has today announced the formation of the Indian  Association for Gold Excellence and Standards (IAGES – pronounced as I-AAY-GES), a self regulatory organisation (SRO) created by the Indian gold industry, for the Indian gold industry and  supported by the World Gold Council.  

IAGES will aim at increasing consumer confidence and enhancing trust in the Indian gold industry  through encouraging adoption of fair, transparent and sustainable practices, regulatory compliance,  establishing code of conduct and introducing an audit framework – created by the Indian gold industry,  for the Indian gold industry across the entire industry value chain. It will be inspired by the World Gold  Council’s Retail Gold Investment Principles IAGES will aim to give gold providers a detailed set of  best practices and a road map for implementing them. 

IAGES will be formed by national industry associations including Indian Bullion and Jewellers  Association (IBJA), All India Gems and Jewellery Council of India (GJC) and Gem and Jewellery  Export Promotion Council (GJEPC) and supported by the World Gold Council.  

IAGES logo represents coming together of various stakeholders of the Indian industry for the greater  good of the gold industry and colour red denotes purity, commitment and represents India’s warm  diversified culture.  

IAGES will be independently governed and professionally managed. The Code of Conduct created by  it will be available for everyone from the industry, however, its adoption will be entirely voluntary. The  registrations for IAGES membership will be announced soon and the organisation will be operational  by early 2025. 

Sachin Jain, Regional CEO, India, World Gold Council, said, “The gold industry is integral to the  Indian economy, contributing approx. 2% to Indian GDP and 3-5mn in employment. The World Gold Council has been promoting a need for creating a Self-regulatory  organisation to promote adoption of best practices. The launch of IAGES marks a pivotal step towards enhancing trust for the Indian gold industry. Self-regulation will help empower stakeholders to build a  sustainable and trusted gold market. We  at the World Gold Council are fully committed to supporting IAGES. It is a unique initiative and global  gold industry will be watching it, it should help propel India’s gold market to global prominence.” 

Vipul Shah, Chairman, Gem and Jewellery Export Promotion Council (GJEPC), said, “The  formation of IAGES is a landmark achievement for the Indian gold industry. It underscores our collective  commitment to establishing the highest standards of ethics, transparency, and sustainability. By creating  a self-regulatory body, we are taking a proactive step to build trust and confidence among Govt.,  consumers, investors, and international stakeholders in the Indian gem & jewellery industry. IAGES will not only strengthen India’s position as a global gold hub but also drive innovation and growth within the  industry.

Saiyam Mehra, Chairman, All India Gems and Jewellery Council of India (GJC); “All India Gem &  Jewellery Domestic Council is honoured to be associated with the IAGES. IAGES is surely the need of the hour, and this collaboration  represents a significant step towards advancing the standards of excellence and transparency within  the gold industry in India.

Prithviraj Kothari, National President, India Bullion and Jewellers Association (IBJA); “The  establishment of IAGES marks a significant milestone for the Indian gold sector, showcasing our united  dedication to upholding the highest standards of integrity, transparency, and sustainability. Through the  creation of a self-regulating entity, we are proactively fostering trust and confidence among  governmental bodies, consumers, investors, and international partners within the Indian gem and  jewellery domain.

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JB Insights

SSI 2026 Opens In Mumbai With Grand Inauguration, Landmark Launches and Strong Industry Participants

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Silver Show of India (SSI) 4th Edition Mumbai has officially commenced at the Jio World Convention Centre in Mumbai, once again cementing its reputation as a premier agent of transformation for the Indian silver jewellery and articles sector.

Day 1 of the exhibition came alive with an unmatched energy, featuring exciting launches, innovative collections, and high-value business interactions.

The prestigious event was inaugurated by Shri Ramdas Athawale (Hon’ble Minister of State for Social Justice & Empowerment, Government of India) and Shri Rahul Narwekar (Speaker of the Maharashtra Legislative Assembly). The inaugural ceremony was presided over by Prithviraj Kothari (National President – IBJA, President – JAB, and Chairman – SSI Exhibition Committee) alongside Dr. Chetan Kumar Mehta (President – Jewellery Division, IBJA) and other esteemed leaders of the jewellery fraternity.

The opening ceremony drew prominent dignitaries and stalwarts from the gem and jewellery industry, including:

  • Ba Ramesh, Joint MD – Thangamayil Jewellery Ltd.
  • Dr. Saurabh Gadgil, CMD – PNG Jewellers
  • Varghese Alukkas, MD – Jos Alukkas Group
  • Kirit Bhansali, Chairman – GJEPC
  • Pramod Agrawal, Chairman – NGJCI
  • Avinash Gupta, Vice Chairman – GJC
  • Mahender Kumar Tayal, Regional Chairperson – GJEPC

Addressing the gathering, Shri Rahul Narwekar said it was not just inaugurating SSI but celebration  of India’s craftsmanship, the ‘Make in India’ initiative, and the rapidly growing commercial opportunities within the silver sector.

Massive Footfall and Breathtaking Variety

Reflecting a highly positive and buoyant market sentiment, nearly 11,500 trade visitors from across the country thronged the show floor on the very first day in a serious buying mood. Conducted across two massive levels, the exhibition showcases an extraordinary range of sterling silver jewellery, bridal collections, antique lines, and cool minimalistic offerings. It also features a wide array of silver articles, including pooja articles, furniture, idols, artefacts, and a highly sought-after silver gifting segment.

The exceptional quality, variety, and innovation on display clearly demonstrated why SSI has become a revolutionary platform for promoting business networking, innovation, and growth within the segment.

Industry Insights

Varghese Alukkas, MD, Jos Alukkas said:

“The Silver Show has evolved into an important platform for the silver jewellery and lifestyle products industry. What stands out this year is the diversity of collections on display, the innovation in design, and the growing confidence among manufacturers and retailers alike. With silver gaining increasing acceptance across various customer segments, platforms like these play a crucial role in driving the industry’s growth. I congratulate the organizers for successfully creating a focused B2B ecosystem.”

Saurabh Gadgil, Chairman, PNG Jewellers said:

“The fourth edition Mumbai of SSI reflects the growing strength of the silver industry in India. The enthusiasm among retailers and buyers clearly indicates that silver is emerging as a preferred category across consumer segments. With the festive and gifting season ahead, platforms like SSI play a vital role in connecting the industry, driving business, and showcasing new trends.”

The Silver Show of India continues to serve as an invaluable B2B ecosystem, offering participants unmatched opportunities to discover new product lines, strengthen corporate relationships, and capture emerging consumer preferences.

The show floor witnessed an enthusiastic response from buyers and retailers as exhibitors unveiled innovative collections and product launches. Key highlights included:

Anmol Silver launched its Rudra Series, inspired by traditional Indian artistry and heritage craftsmanship.

Navkar Sterling Silver unveiled its Shell & Silver Collection, featuring elegant silver jewellery enhanced with mother-of-pearl, rubies, and emeralds.

Purple Jewels introduced TULIP – The Ultra Light Idols by Purple, showcasing technologically advanced 925 silver idols with exceptional detailing and finish.

Kraft Silver attracted attention with its extraordinary display of silver artefacts, including a magnificent silver cow, silver sofa, and innovative decorative creations.

Antaraa Silver showcased its exclusive range of premium silver accessories, luxury pens, and innovative lifestyle products, drawing appreciation from industry leaders and buyers alike.

Antariksh Jewellers, Chennai showcased an exquisite traditional pooja set.The collection which comprised a meticulously crafted

pooja thali, samai, chambu, bell, udarni, kamachi valak, and aarti.

MJR Silver showcased magnificent, oversized haaram. Emblazoned with the iconic MRJ logo, this masterpiece beautifully weaves together the rich tapestry of the brand’s diverse portfolio. Each intricate detail highlights their mastery of jewellery arts—from  kundan and the delicate precision of paper casting, to the modern innovation of electroforming and the soulful depth of hand nakashi work.

Ricchezza showcased Hollow Men’s RPT Jewellery comprising kadas, bracelets and neckwear.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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