JB Insights
Indian Gold Industry announces ‘Indian Association for Gold Excellence and Standards’ (IAGES)
IAGES is self-regulatory organization (SRO) for the Indian gold industry, by the Indian gold industry that is supported by the WGC
The Indian gold industry has today announced the formation of the Indian Association for Gold Excellence and Standards (IAGES – pronounced as I-AAY-GES), a self regulatory organisation (SRO) created by the Indian gold industry, for the Indian gold industry and supported by the World Gold Council.
IAGES will aim at increasing consumer confidence and enhancing trust in the Indian gold industry through encouraging adoption of fair, transparent and sustainable practices, regulatory compliance, establishing code of conduct and introducing an audit framework – created by the Indian gold industry, for the Indian gold industry across the entire industry value chain. It will be inspired by the World Gold Council’s Retail Gold Investment Principles IAGES will aim to give gold providers a detailed set of best practices and a road map for implementing them.
IAGES will be formed by national industry associations including Indian Bullion and Jewellers Association (IBJA), All India Gems and Jewellery Council of India (GJC) and Gem and Jewellery Export Promotion Council (GJEPC) and supported by the World Gold Council.
IAGES logo represents coming together of various stakeholders of the Indian industry for the greater good of the gold industry and colour red denotes purity, commitment and represents India’s warm diversified culture.
IAGES will be independently governed and professionally managed. The Code of Conduct created by it will be available for everyone from the industry, however, its adoption will be entirely voluntary. The registrations for IAGES membership will be announced soon and the organisation will be operational by early 2025.

Sachin Jain, Regional CEO, India, World Gold Council, said, “The gold industry is integral to the Indian economy, contributing approx. 2% to Indian GDP and 3-5mn in employment. The World Gold Council has been promoting a need for creating a Self-regulatory organisation to promote adoption of best practices. The launch of IAGES marks a pivotal step towards enhancing trust for the Indian gold industry. Self-regulation will help empower stakeholders to build a sustainable and trusted gold market. We at the World Gold Council are fully committed to supporting IAGES. It is a unique initiative and global gold industry will be watching it, it should help propel India’s gold market to global prominence.”
Vipul Shah, Chairman, Gem and Jewellery Export Promotion Council (GJEPC), said, “The formation of IAGES is a landmark achievement for the Indian gold industry. It underscores our collective commitment to establishing the highest standards of ethics, transparency, and sustainability. By creating a self-regulatory body, we are taking a proactive step to build trust and confidence among Govt., consumers, investors, and international stakeholders in the Indian gem & jewellery industry. IAGES will not only strengthen India’s position as a global gold hub but also drive innovation and growth within the industry.


Saiyam Mehra, Chairman, All India Gems and Jewellery Council of India (GJC); “All India Gem & Jewellery Domestic Council is honoured to be associated with the IAGES. IAGES is surely the need of the hour, and this collaboration represents a significant step towards advancing the standards of excellence and transparency within the gold industry in India.
Prithviraj Kothari, National President, India Bullion and Jewellers Association (IBJA); “The establishment of IAGES marks a significant milestone for the Indian gold sector, showcasing our united dedication to upholding the highest standards of integrity, transparency, and sustainability. Through the creation of a self-regulating entity, we are proactively fostering trust and confidence among governmental bodies, consumers, investors, and international partners within the Indian gem and jewellery domain.

JB Insights
Top 10 India’s Jewellery Traditions: Where Craft Becomes Identity
-By JewelBuzz
From Centuries-Old Techniques To Regional Artistry, These 10 Jewellery Traditions Reflect India’s Cultural Legacy, Craftsmanship, and Enduring Human Touch
India’s jewellery is far more than ornamentation—it is a reflection of identity, heritage, and regional storytelling. Across the country, every piece carries the imprint of its origin, shaped by local traditions, cultural influences, and generations of skilled artisans. From intricate silverwork to vibrant enamel detailing, these designs are deeply tied to the communities that create them.
What sets Indian jewellery apart is its deep-rooted connection to time and tradition. These crafts were not born in factories but evolved within homes and workshops, passed down through families and perfected over centuries. Each technique reflects patience, precision, and human touch, making every creation unique and meaningful.
In today’s fast-paced world of mass production and uniform design, these traditional jewellery forms stand as a reminder of authentic craftsmanship and enduring legacy. They are not just objects of beauty but living traditions, preserving stories of culture, survival, and artistic excellence that continue to define India’s diverse identity.
Top 10 Regional Jewellery Traditions
Silver Filigree, Cuttack (Odisha)

Delicate like lace, yet crafted entirely from silver, this art—known as Tarakasi—dates back to the 13th century. Artisans twist ultra-fine silver wires into intricate patterns.
The process requires immense precision, often taking days to complete a single piece. It is widely used in creating decorative items, bridal jewellery, and heritage collectibles.

Gulabi Meenakari, Varanasi (Uttar Pradesh)
Jewellery that appears hand-painted, known for its signature pink enamel work. The craft involves fusing metal oxides onto gold and silver at high temperatures. Its distinctive pastel hues set it apart from other meenakari styles in India. The craft flourished under royal patronage and remains closely associated with Varanasi’s artistic legacy.



Thewa, Pratapgarh (Rajasthan)

A unique technique where intricately carved gold sheets are fused onto coloured glass, often depicting royal hunts, folklore, and nature.
Each piece is handcrafted using age-old skills preserved within artisan families. The vibrant glass backgrounds—typically red, green, or blue—enhance its regal appeal.


Hupari Silver Jewellery, Kolhapur (Maharashtra)
In Hupari, jewellery-making is a family tradition. Known for durability and fine detailing, each piece reflects generational skill. The town is one of India’s largest hubs for handcrafted silver jewellery. Its artisans are known for blending traditional motifs with contemporary designs.



Karimnagar Silver Filigree (Telangana)

Distinct from Cuttack’s style, this form features bolder motifs like peacocks, swans, and geometric patterns, giving it a unique identity.
The craft often produces statement pieces and decorative artefacts. It has been recognised for its craftsmanship and continues to support local artisan communities.


Hyderabad Lac Bangles (Telangana)
Crafted using heated lac, these bangles are hand-moulded and studded with stones, making them vibrant and deeply tied to bridal traditions.
They are especially popular during weddings and festive occasions. The process involves multiple stages of heating, shaping, and embellishment by skilled craftsmen.



Axomiya Gohona (Assam)

Traditional Assamese jewellery made primarily in gold, featuring motifs like junbiri (crescent moon), dholbiri, and lokaparo, is inspired by nature and Ahom-era royalty.
These pieces are often worn during festivals like Bihu and weddings. The bold designs reflect Assam’s rich cultural symbolism and heritage.


Temple Jewellery of Nagercoil (Tamil Nadu)
Originally designed for temple idols, now worn by Bharatanatyam dancers and brides, often depicting gods, goddesses, and temple architecture.
Crafted mainly in gold, these pieces are known for their antique finish and intricate carvings. They remain an essential part of South Indian bridal trousseaus.


Agates of Cambay (Gujarat)

Crafted in Khambhat, artisans heat, dye, and polish agate stones into beads and jewellery. This is a 4,000-year-old craft with global appeal.
Khambhat has been a historic trading centre for agates since ancient times. The finished stones are exported worldwide for use in jewellery and decorative items.



Odisha Brass & Bell Metal Tribal Jewellery
Created using age-old casting techniques, molten metal is hand-poured into moulds to form bold, earthy ornaments that reflect tribal identity and rituals.
These pieces are deeply symbolic, often representing social status and community traditions. The raw, rustic aesthetic makes them distinct from mainstream jewellery styles.



These jewellery traditions are more than decorative forms—they are living expressions of India’s cultural identity and craftsmanship. Each piece carries the legacy of its region, shaped by generations of artisans, local narratives, and time-honoured techniques.
As the industry evolves, the value of these traditions lies in their authenticity, individuality, and human touch—qualities that cannot be replicated by mass production. Preserving them is not just about sustaining craft, but about protecting heritage and supporting artisan communities.
In celebrating these traditions, we don’t just admire their beauty—we honour the stories, skills, and identities that continue to define India’s jewellery landscape.
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