JB Insights
Indian Gold Industry announces ‘Indian Association for Gold Excellence and Standards’ (IAGES)
IAGES is self-regulatory organization (SRO) for the Indian gold industry, by the Indian gold industry that is supported by the WGC
The Indian gold industry has today announced the formation of the Indian Association for Gold Excellence and Standards (IAGES – pronounced as I-AAY-GES), a self regulatory organisation (SRO) created by the Indian gold industry, for the Indian gold industry and supported by the World Gold Council.
IAGES will aim at increasing consumer confidence and enhancing trust in the Indian gold industry through encouraging adoption of fair, transparent and sustainable practices, regulatory compliance, establishing code of conduct and introducing an audit framework – created by the Indian gold industry, for the Indian gold industry across the entire industry value chain. It will be inspired by the World Gold Council’s Retail Gold Investment Principles IAGES will aim to give gold providers a detailed set of best practices and a road map for implementing them.
IAGES will be formed by national industry associations including Indian Bullion and Jewellers Association (IBJA), All India Gems and Jewellery Council of India (GJC) and Gem and Jewellery Export Promotion Council (GJEPC) and supported by the World Gold Council.
IAGES logo represents coming together of various stakeholders of the Indian industry for the greater good of the gold industry and colour red denotes purity, commitment and represents India’s warm diversified culture.
IAGES will be independently governed and professionally managed. The Code of Conduct created by it will be available for everyone from the industry, however, its adoption will be entirely voluntary. The registrations for IAGES membership will be announced soon and the organisation will be operational by early 2025.

Sachin Jain, Regional CEO, India, World Gold Council, said, “The gold industry is integral to the Indian economy, contributing approx. 2% to Indian GDP and 3-5mn in employment. The World Gold Council has been promoting a need for creating a Self-regulatory organisation to promote adoption of best practices. The launch of IAGES marks a pivotal step towards enhancing trust for the Indian gold industry. Self-regulation will help empower stakeholders to build a sustainable and trusted gold market. We at the World Gold Council are fully committed to supporting IAGES. It is a unique initiative and global gold industry will be watching it, it should help propel India’s gold market to global prominence.”
Vipul Shah, Chairman, Gem and Jewellery Export Promotion Council (GJEPC), said, “The formation of IAGES is a landmark achievement for the Indian gold industry. It underscores our collective commitment to establishing the highest standards of ethics, transparency, and sustainability. By creating a self-regulatory body, we are taking a proactive step to build trust and confidence among Govt., consumers, investors, and international stakeholders in the Indian gem & jewellery industry. IAGES will not only strengthen India’s position as a global gold hub but also drive innovation and growth within the industry.


Saiyam Mehra, Chairman, All India Gems and Jewellery Council of India (GJC); “All India Gem & Jewellery Domestic Council is honoured to be associated with the IAGES. IAGES is surely the need of the hour, and this collaboration represents a significant step towards advancing the standards of excellence and transparency within the gold industry in India.
Prithviraj Kothari, National President, India Bullion and Jewellers Association (IBJA); “The establishment of IAGES marks a significant milestone for the Indian gold sector, showcasing our united dedication to upholding the highest standards of integrity, transparency, and sustainability. Through the creation of a self-regulating entity, we are proactively fostering trust and confidence among governmental bodies, consumers, investors, and international partners within the Indian gem and jewellery domain.

JB Insights
Sovereign Bond Yields and The Strategic Pivot To Gold
When Government Bond Yields Rise Alongside A High Debt-To-GDP Ratio, Debt Servicing Costs Consume A Larger Share Of The Country’s Revenue. This Forces Central Banks To Adjust Their Reserve Assets Toward Zero-Risk Alternatives Like Gold.
Global finance is currently facing a big problem: government borrowing costs are rising sharply around the world, making it much harder for countries to manage their debt.
Here is what is happening and why it matters:
1. Rising Borrowing Costs: G7 vs. India
Between February and September 2026, government bond yields (the interest rate governments pay to borrow money) rose across major economies. However, some countries handled it better than others:
- G7 Nations (Rich Economies): The average 10-year yield surged by over 1.1 percentage points as investors demanded higher interest to hold government debt.
- India: India’s 10-year government bond yield rose by only 0.4 percentage points over the same period, showing much better stability due to strong domestic demand and steady central bank policy.
2. Historic Debt Levels
Global public debt is projected to pass 100% of global GDP by 2030. The world has not seen public debt this high since the end of World War II in 1945.
- Higher Interest Expenses: Countries must now spend a larger portion of their tax revenue just to pay interest on past loans, leaving less money for public services, infrastructure, and business investments.
- Refinancing Risk: Millions of dollars in old, low-interest bonds are maturing. Governments are forced to replace them with new bonds at much higher interest rates.
3. Why Central Banks Are Buying Gold
Because of these debt risks, foreign central banks are changing how they hold their emergency reserve funds:
- US Treasuries Are Losing Appeal: Big government deficits mean the US is issuing massive amounts of new bonds. This oversupply, combined with high inflation and market swings, makes US debt feel less safe to foreign investors.
- The Pivot to Gold: Central banks are diversifying away from US dollars and buying record amounts of physical gold (over 1,000 metric tons per year). Gold carries zero default risk, cannot be frozen by foreign governments, and holds its value during fiscal crises.
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