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Indian Gold Industry announces  ‘Indian Association for Gold Excellence and Standards’ (IAGES) 

IAGES is self-regulatory organization (SRO) for the Indian gold industry, by the Indian gold industry that is supported by the WGC

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The Indian gold industry has today announced the formation of the Indian  Association for Gold Excellence and Standards (IAGES – pronounced as I-AAY-GES), a self regulatory organisation (SRO) created by the Indian gold industry, for the Indian gold industry and  supported by the World Gold Council.  

IAGES will aim at increasing consumer confidence and enhancing trust in the Indian gold industry  through encouraging adoption of fair, transparent and sustainable practices, regulatory compliance,  establishing code of conduct and introducing an audit framework – created by the Indian gold industry,  for the Indian gold industry across the entire industry value chain. It will be inspired by the World Gold  Council’s Retail Gold Investment Principles IAGES will aim to give gold providers a detailed set of  best practices and a road map for implementing them. 

IAGES will be formed by national industry associations including Indian Bullion and Jewellers  Association (IBJA), All India Gems and Jewellery Council of India (GJC) and Gem and Jewellery  Export Promotion Council (GJEPC) and supported by the World Gold Council.  

IAGES logo represents coming together of various stakeholders of the Indian industry for the greater  good of the gold industry and colour red denotes purity, commitment and represents India’s warm  diversified culture.  

IAGES will be independently governed and professionally managed. The Code of Conduct created by  it will be available for everyone from the industry, however, its adoption will be entirely voluntary. The  registrations for IAGES membership will be announced soon and the organisation will be operational  by early 2025. 

Sachin Jain, Regional CEO, India, World Gold Council, said, “The gold industry is integral to the  Indian economy, contributing approx. 2% to Indian GDP and 3-5mn in employment. The World Gold Council has been promoting a need for creating a Self-regulatory  organisation to promote adoption of best practices. The launch of IAGES marks a pivotal step towards enhancing trust for the Indian gold industry. Self-regulation will help empower stakeholders to build a  sustainable and trusted gold market. We  at the World Gold Council are fully committed to supporting IAGES. It is a unique initiative and global  gold industry will be watching it, it should help propel India’s gold market to global prominence.” 

Vipul Shah, Chairman, Gem and Jewellery Export Promotion Council (GJEPC), said, “The  formation of IAGES is a landmark achievement for the Indian gold industry. It underscores our collective  commitment to establishing the highest standards of ethics, transparency, and sustainability. By creating  a self-regulatory body, we are taking a proactive step to build trust and confidence among Govt.,  consumers, investors, and international stakeholders in the Indian gem & jewellery industry. IAGES will not only strengthen India’s position as a global gold hub but also drive innovation and growth within the  industry.

Saiyam Mehra, Chairman, All India Gems and Jewellery Council of India (GJC); “All India Gem &  Jewellery Domestic Council is honoured to be associated with the IAGES. IAGES is surely the need of the hour, and this collaboration  represents a significant step towards advancing the standards of excellence and transparency within  the gold industry in India.

Prithviraj Kothari, National President, India Bullion and Jewellers Association (IBJA); “The  establishment of IAGES marks a significant milestone for the Indian gold sector, showcasing our united  dedication to upholding the highest standards of integrity, transparency, and sustainability. Through the  creation of a self-regulating entity, we are proactively fostering trust and confidence among  governmental bodies, consumers, investors, and international partners within the Indian gem and  jewellery domain.

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JB Insights

Silver Show Of India – SSI 4th Edition – A Definitive Report On Product Offerings & Brand Showcases

A Celebration Of Silver Excellence: Showcasing Innovation, Heritage Craftsmanship, Luxury Design, and Emerging Trends Across India’s Silver Industry

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The Silver Showcase India 4th Edition in Mumbai became the stage for an extraordinary convergence of heritage artistry, technological innovation, and contemporary luxury. From floating idols to regal woven gowns, the breadth of India’s silver craftsmanship was on breathtaking display.

CATEGORY

Jewellery & Wearables

Anmol Silver
HERITAGE ARTISTRY

Anmol Silver debuted its Rudra Series, a deeply reverent collection drawing from the wellspring of traditional Indian artistry. Each piece embodies the spiritual weight of heritage craftsmanship, rendered in silver with meticulous attention to iconographic detail and surface treatment. 

Navkar Sterling Silver
SHELL & SILVER COLLECTION

Navkar unveiled the Shell & Silver Collection — a graceful marriage of sterling silver with the lustrous iridescence of mother-of-pearl. Accented with rubies and emeralds, the range strikes a confident balance between organic texture and gemstone brilliance. 

MJR Silver
MASTERPIECE JEWELLERY

MJR Silver commanded attention with a magnificent oversized haaram emblazoned with the iconic MJR logo — a tour de force weaving together kundan setting, delicate paper casting, modern electroforming, and soulful hand nakashi work in a single statement piece. 

Ricchezza
MEN’S RPT COLLECTION

Ricchezza showcased its Hollow Men’s RPT Jewellery line — kadas, bracelets, and neckwear crafted to redefine masculine silver adornment. The hollow construction delivers substantial visual presence with refined, everyday wearability. 

Lavira by Tirupati Gems
LADIES’ LIFESTYLE JEWELLERY

Lavira presented intricately crafted ladies’ handbags in 925 silver alongside handcuffs, haath phools, bangles, and rings, all in 925 silver with luxurious gold plating, adorned with vibrant colour stones and delicate floral motifs that celebrate contemporary elegance. 

Silverio Artesa
BROOCHES & STATEMENT NECKLACES

A striking collection of men’s brooches featuring regal elephant, lion, and other motifs blends bold symbolism with refined craft. The brand also unveiled an avant-garde CZ and colour-stone necklace, and a rose gold–finished enamel creation in a vivid palette. 

Shree Omkar Jewellers
925 SILVER STATEMENT NECKLACES

Three distinct necklaces define the showcase: a gold-polished Pachi work piece; a magnificent Nakshi necklace with a central Goddess Lakshmi motif; and a dazzling diamond-finish creation with emerald accents and lustrous rhodium polish — each a tour of India’s royal jewellery traditions.

Tanvi & Co.
HERITAGE COLLECTION

The Heritage Collection necklace in 925 sterling silver with premium rhodium plating features beautifully detailed elephant and floral motifs delicately accented with pearls — a celebration of cultural heritage in which every intricate detail reflects precision and tradition. 

FEATURED MASTERPIECE

Riddhi Siddhi Gems & Jewellery — The Maharani Gown

The undisputed showstopper of SSI 4th Edition was the breathtaking Maharani Gown — an extraordinary fusion of silver and gold threads intricately woven with Navratna gemstones and lustrous pearls. Radiating regal energy through a vibrant multi-coloured palette, the gown was adorned by Nandini Gupta, Miss India 2023–24, elevating the creation into a luminous celebration of heritage luxury and contemporary grandeur. A masterwork at the intersection of jewellery art and haute couture.

CATEGORY

Devotional & Lifestyle

Purple Jewels

TULIP — ULTRA LIGHT IDOLS

Purple Jewels introduced TULIP — The Ultra Light Idols by Purple, showcasing technologically advanced 925 silver idols that set a new benchmark in detailing and finish. Masterpieces include the Sankatmochan Raj Gada and a Lord Balaji statue with an intricate arch.

Emerald Silver

INNOVATION MEETS DIVINITY

Emerald Silver presented EF Electromagnetic Levitation Floating Idols, Silver PRANA LITE paper-casting idols — a cost-effective alternative ideal for gifting and modern living — and Silver Feather Light EF Idols, together representing the rare convergence of innovation and devotional artistry.

Antariksh Jewellers
CHENNAI · TRADITIONAL POOJA SET

Antariksh Jewellers presented an exquisite traditional pooja set comprising a meticulously crafted pooja thali, samai, chambu, bell, udarni, kamachi valak, and aarti — a cohesive expression of ceremonial silver craft, each component purposeful, each surface speaking the language of devotional heritage. 

Antaraa Silver

LUXURY LIFESTYLE ACCESSORIES

Antaraa Silver drew appreciation from industry leaders with its exclusive range of premium silver accessories, luxury pens, and innovative lifestyle products — positioned at the crossroads of utility and luxury, signalling a maturing appetite for silver beyond jewellery and devotional ware. 

CATEGORY

Silver Artefacts & Home

Kraft Silver

EXTRAORDINARY SCULPTURAL DISPLAY

Kraft Silver commanded the floor with an extraordinary display of large-scale silver artefacts. A magnificent silver cow anchored the presentation as a centrepiece of devotional and artistic merit, while a silver sofa pushed the medium into unexpected lifestyle territory. A range of innovative decorative creations completed a showcase that challenged preconceptions about what silver craft can and should be — bold, confident, and expansive in ambition.

CATEGORY

Standout Individual Creations

Sukhraj
TRADITIONAL SATKA

A beautifully crafted traditional Satka (key holder) in silver celebrating Indian heritage. An elegant crescent moon motif with conical pendant is embellished with multi-hued colour stones, folk-art patterns, colourful beads, and shimmering gota patti accents — a striking fusion of artistry, colour, and tradition.

Silver Payal
FIVE-LAYERED ANKLET

A stunning silver payal crafted in an elegant five-layered structure, partially coated in gold and adorned with dazzling CZ and polki-inspired stones. The intricate detailing and harmonious blend of precious finishes transform this anklet into a true work of art, radiant and deeply rooted in South Asian jewellery tradition.

Silver Sindoor Dibbi
CEREMONIAL ACCESSORY

A beautifully crafted sindoor dibbi adorned with intricate geometric patterns and traditional shankh motifs. The elegantly designed lid is embellished with a striking dull orange onyx stone — a ceremonial object elevated to the level of heirloom through the precision of its making.

CATEGORY

Silver Gifting & Children’s Collections

MAA SILVER — Silver Start

TINY TREASURES. TIMELESS MEMORIES.

MAA Silver unveiled SILVER START, a thoughtfully curated gifting collection in 925 silver designed specifically for children. The range spans silver mugs, sippers, glasses, dinner sets, pacifiers, and medicine feeders — everyday essentials reimagined as cherished keepsakes. Each piece is embellished with popular cartoon characters and delightful motifs, combining the purity of silver with child-friendly design language. The collection is positioned as the ideal gifting solution for newborns, naming ceremonies, birthdays, and milestone celebrations.

House of Shah

EXCLUSIVE SILVER CREATIONS

House of Shah showcased its exclusive range of silver jewellery and innovative product offerings, with craftsmanship and design excellence at the forefront. The brand’s presentation affirmed its position as a destination for distinctive silver creation within India’s evolving luxury landscape.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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