JB Insights
Indian Gold Industry announces ‘Indian Association for Gold Excellence and Standards’ (IAGES)
IAGES is self-regulatory organization (SRO) for the Indian gold industry, by the Indian gold industry that is supported by the WGC
The Indian gold industry has today announced the formation of the Indian Association for Gold Excellence and Standards (IAGES – pronounced as I-AAY-GES), a self regulatory organisation (SRO) created by the Indian gold industry, for the Indian gold industry and supported by the World Gold Council.
IAGES will aim at increasing consumer confidence and enhancing trust in the Indian gold industry through encouraging adoption of fair, transparent and sustainable practices, regulatory compliance, establishing code of conduct and introducing an audit framework – created by the Indian gold industry, for the Indian gold industry across the entire industry value chain. It will be inspired by the World Gold Council’s Retail Gold Investment Principles IAGES will aim to give gold providers a detailed set of best practices and a road map for implementing them.
IAGES will be formed by national industry associations including Indian Bullion and Jewellers Association (IBJA), All India Gems and Jewellery Council of India (GJC) and Gem and Jewellery Export Promotion Council (GJEPC) and supported by the World Gold Council.
IAGES logo represents coming together of various stakeholders of the Indian industry for the greater good of the gold industry and colour red denotes purity, commitment and represents India’s warm diversified culture.
IAGES will be independently governed and professionally managed. The Code of Conduct created by it will be available for everyone from the industry, however, its adoption will be entirely voluntary. The registrations for IAGES membership will be announced soon and the organisation will be operational by early 2025.

Sachin Jain, Regional CEO, India, World Gold Council, said, “The gold industry is integral to the Indian economy, contributing approx. 2% to Indian GDP and 3-5mn in employment. The World Gold Council has been promoting a need for creating a Self-regulatory organisation to promote adoption of best practices. The launch of IAGES marks a pivotal step towards enhancing trust for the Indian gold industry. Self-regulation will help empower stakeholders to build a sustainable and trusted gold market. We at the World Gold Council are fully committed to supporting IAGES. It is a unique initiative and global gold industry will be watching it, it should help propel India’s gold market to global prominence.”
Vipul Shah, Chairman, Gem and Jewellery Export Promotion Council (GJEPC), said, “The formation of IAGES is a landmark achievement for the Indian gold industry. It underscores our collective commitment to establishing the highest standards of ethics, transparency, and sustainability. By creating a self-regulatory body, we are taking a proactive step to build trust and confidence among Govt., consumers, investors, and international stakeholders in the Indian gem & jewellery industry. IAGES will not only strengthen India’s position as a global gold hub but also drive innovation and growth within the industry.


Saiyam Mehra, Chairman, All India Gems and Jewellery Council of India (GJC); “All India Gem & Jewellery Domestic Council is honoured to be associated with the IAGES. IAGES is surely the need of the hour, and this collaboration represents a significant step towards advancing the standards of excellence and transparency within the gold industry in India.
Prithviraj Kothari, National President, India Bullion and Jewellers Association (IBJA); “The establishment of IAGES marks a significant milestone for the Indian gold sector, showcasing our united dedication to upholding the highest standards of integrity, transparency, and sustainability. Through the creation of a self-regulating entity, we are proactively fostering trust and confidence among governmental bodies, consumers, investors, and international partners within the Indian gem and jewellery domain.

JB Insights
The Silver Shift: India Navigates A Calibrated Transition To Mandatory Silver Hallmarking
Unlike The Mature Gold Compliance Culture, Silver Represents A Fragmented Landscape, Requiring A Highly Nuanced Regulatory Strategy.
India’s silver industry is undergoing a steady transformation toward a formalised and traceable ecosystem. Driven by the Bureau of Indian Standards (BIS), the sector is transitioning toward mandatory silver hallmarking via a calibrated approach that balances regulatory goals with market realities. Unlike the mature gold compliance culture, silver represents a fragmented landscape, requiring a highly nuanced regulatory strategy.
The Scale of Adoption
The shift toward formal quality assurance is rapidly accelerating:
- Infrastructure: India now hosts nearly 2.22 lakh BIS-registered jewellers (with 23,000 registered for silver) supported by 286 dedicated Assaying and Hallmarking Centres (AHCs).
- Volume: During FY 2025–26, nearly 59.31 lakh silver articles were hallmarked.
- Traceability: Over 44 lakh silver pieces feature a six-digit Hallmark Unique Identification (HUID) code, bolstered by digital upgrades like automatic weight recording and photograph capture.
The Overlooked Heavyweights: Silverware and Temple Artefacts
While jewelry often dominates the conversation, industry experts emphasizes that silverware and religious artefacts represent a massive portion of India’s silver imports by tonnage, yet remain highly underrepresented in policy debates.
Despite the millions of pieces being hallmarked annually, thousands of tonnes of silver circulate uncertified in high-value categories:
- Market Diversity: Items like puja articles, temple silver, giftware, home décor, and corporate gifts are widely assumed by consumers to be of high purity, but fineness tests frequently reveal alarming variations.
- The Sensitivity of Testing: Large or highly intricate religious pieces—such as jhulas (cradles), maces, chhatris (canopies), and heavily ornamented temple decor—present unique hurdles. Applying destructive sampling methods to these items is not only logistically complex but emotionally and culturally sensitive.
To address this, experts advocates for an incremental rollout. This involves prioritizing easily testable silverware categories first, alongside establishing clear, practical sampling rules for oversized items. Furthermore, they emphasize the need for transparent retail pricing—where metal value, making charges, and wastage are clearly broken out—allowing consumers and temple trusts to make informed decisions and avoid under-purity controversies.
Standards and Operational Hurdles
At the core of this transition is IS 2112:2025, the updated technical standard governing silver purity grades (ranging from 800 to 999.9 purity). The standard mandates safer manufacturing practices, prohibiting cadmium and lead in solders while utilizing advanced XRF analysis for verification.
However, standardisation must be balanced so it does not suppress design innovation. Stakeholders note that popular oxidized and mixed-material pieces require highly tailored hallmarking approaches, alongside resolving existing bottlenecks like hallmarking capacity constraints, hallmark wear, and delicate traditional styles like bandhel and filigree.
A Consultative Future
Recognizing these friction points, BIS is avoiding abrupt disruption. Through national consultations and the BIS Care App, the regulator is actively gathering industry feedback to design a phased rollout. By factoring in specific exemptions based on weight or technical complexity, the framework aims to protect traditional craftsmanship and design innovation while establishing standards, traceability, and trust as the foundation for Indian silver’s global competitiveness.
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