JB Insights
IIJS Premiere 2025 to Set Record with Global Reach and a Strong Focus on Sustainability
Nirav Bhansali, Convener – National Exhibitions, GJEPC, speaking to JewelBuzz, highlighted the impressive scale of IIJS Premiere 2025, the energy and enthusiasm fuelling its preparations, the aggressive promotional strategies driving its reach, IIJS Promise and the comprehensive ESG initiatives that underline GJEPCs commitment to sustainable and responsible growth.
Size and scale of IIJS Premiere 2025
We are very excited about the upcoming edition of IIJS Premiere 2025, which is generating considerable enthusiasm and energy across the industry. This will be the largest-ever IIJS Premiere, featuring 2,200 participants and over 3,800 booths.
Beyond its scale, the show will see notable expansions across key segments. The colorstone and silver sections are both being significantly enhanced to better showcase the depth and diversity of offerings. The Select Club is also expanding to 313 booths, reflecting growing interest from leading brands. Additionally, the machinery section has grown impressively and will now host over 400 booths.
Overall, this edition will not only welcome a number of new participants, but also see many existing exhibitors increase their booth spaces, underscoring the continued confidence and commitment of the industry to the IIJS platform.
Robust attendance from domestic and international visitors
We are confident of achieving strong attendance at the upcoming edition, projecting around 65,000 visitors from approximately 600 to 800 cities across India. In addition, we anticipate a significant international presence, expecting at least 15 official delegations. Around 3,000 to 4,000 international visitors are expected from 60 countries.
Most of the key markets that traditionally participate in IIJS are confirmed to attend. This includes visitors from the United States, countries across the Asia Pacific region, and the MENA region, as well as the entire GCC. Notably, we will be welcoming a sizeable delegation from Saudi Arabia, alongside delegations from Bangladesh, Sri Lanka, and Nepal. Will be welcoming a delegation from the UK, as well as delegations from the Far East, including Thailand, Vietnam, and Korea.
Overall, these projections reflect the show’s strong international appeal and its critical role as a premier networking and sourcing platform for the global gems and jewellery industry.
Multi-faceted promotional campaign
For IIJS Premiere 2025, we’ve launched an extensive and multi-faceted promotional campaign designed to maximize reach and engagement. Our strategy integrates both traditional and cutting-edge approaches to ensure no stone is left unturned in attracting key buyers and visitors.
We’re executing a robust schedule of roadshows, including international roadshows, specifically targeting global attendees. Simultaneously, our door-to-door campaigns are reaching out to a broader local audience.
A significant focus this year is our digital presence. Recognizing the increasing savviness of the new generation on social media and digital platforms, we are significantly intensifying our efforts on the digital front. This shift ensures we are effectively engaging with contemporary audiences. Our approach is a 360-degree promotional platform, leaving no channel unutilized.
This comprehensive outreach includes leveraging call centers, WhatsApp messaging, and Instagram messaging, among other diverse communication channels. Through these varied methods, we are actively reaching out to every single prominent buyer relevant to IIJS Premiere 2025, ensuring maximum participation and success.
Knowledge sessions
We’re excited to announce that InnovNXT will run concurrently with IIJS Premier 2025, offering an invaluable addition to the exhibition experience. This dedicated knowledge and networking platform will host three to four sessions daily over the five-day event.
InnovNXT is designed to provide attendees with much more than just business opportunities. Participants can expect to learn extensively, foster new connections, and explorecollaborations. The sessions will offer significant takeaways, not only enhancing business prospects but also enriching attendees with valuable industry knowledge and expanding their professional networks.
IIJS Promise
We are proud to introduce a new initiative called the IIJS Promise. Beyond facilitating business opportunities, we have identified key areas that directly influence the convenience, comfort, and overall experience of our exhibitors, visitors, and participants. By focusing on these critical aspects, we aim to make participation at IIJS truly seamless and stress-free.
Under the IIJS Promise, we are committing to measurable service standards to enhance ease of business: Fastest access and exit to and from the show, ensuring minimal wait times*Rigorous cleanliness standards, with venue facilities, including restrooms, cleaned and maintained every 20 minutes to provide a consistently pleasant environment* Booths fully set up and operational from the very start of Day 1, allowing exhibitors to focus entirely on business without last-minute delays.
ESG and sustainability
We will continue to strengthen our sustainability initiatives. So far, over two lakh trees have already been planted, and we are targeting an additional one and a half lakh trees this year, bringing the total to three and a half lakh trees. Over their lifetime, these trees are expected to generate an estimated ₹50 crores in economic value for marginalized farmers through the produce of fruits and vegetables.
In parallel, we are eliminating the use of flex prints across the show and transitioning entirely to digital or eco-friendly printing solutions. IIJS will also be powered by green energy, and we are committed to recycling plastic bottles and going paperless as far as possible to further reduce our environmental footprint.
These efforts reflect our long-term vision to not only grow the event’s scale and reach but also ensure it contributes meaningfully to environmental sustainability and social impact.By 2030 or 2032 we hope to be carbon neutral.
I’m extremely optimistic about the continued strong performance of the Gems & Jewellery industry. I believe the upcoming IIJS Premier 2025 will play a pivotal role in uplifting market sentiment, setting a positive tone for the entire sector for the remainder of the year.
IIJS Premiere 2025
The 41st edition of IIJS Premiere will be held across two prominent venues in Mumbai:
- Jio World Convention Centre (JWCC), BKC from 30th July to 3rd August 2025
- Bombay Exhibition Centre (BEC), Goregaon from 31st July to 4th August 2025
- 2,200+ exhibitors across 3,800+ stalls
- 65,000 visitors from 800+ Indian cities and 60+ countries expected
- 135,000+ sq. mtrs. of exhibition area
Gold and silver ended lower on the week despite sharp intraday rebounds, with price action reflecting continued volatility and fragile positioning rather than a sustained recovery. In the absence of a definitive macro catalyst, a broad-based decline across equities and cryptocurrencies prompted investors to raise liquidity, briefly dragging gold below the key $5,000 per ounce threshold. Non-yielding assets came under pressure as earlier stronger-than-expected US employment data pushed expectations for the first Federal Reserve rate cut further into midyear, reducing the appeal of bullion. Sentiment shifted, however, after inflation data showed annual CPI slowing to 2.4% and core inflation easing to 2.5%, reviving dovish expectations. The softer inflation print weighed on Treasury yields and pressured the dollar, allowing gold to recover toward the $4,990 region. Silver experienced similar turbulence, sliding sharply during the liquidation phase before rebounding above $76 per ounce, though it remained on track for another weekly decline.

Gnanasekar Thiagarajan
Introduction:
Gold finished the period under pressure despite sharp rebounds, with price action dominated by cross-asset volatility and shifting rate expectations. After initially recovering more than 2% on softer-than-expected US inflation, bullion briefly pushed back toward the $5,000–$5,020 region as annual CPI slowed to 2.4% and core inflation eased to 2.5%, reinforcing expectations of multiple Federal Reserve rate cuts this year. Lower yields and a softer dollar provided near-term relief, reviving the structural appeal of non-yielding assets.
However, gains proved fragile as the dollar rebounded and gold slipped back below $5,020, underscoring hesitation around the psychological $5,000 threshold. Earlier strength in US labor data had already delayed expectations for the first rate cut toward midyear, capping upside momentum. Markets now await further guidance from FOMC minutes, GDP data and the core PCE print, while geopolitical developments — including renewed US-Iran nuclear talks and broader Middle East tensions — continue to shape safe-haven flows.
Silver tracked gold’s volatility but continued to underperform structurally, remaining in a corrective phase after January’s extreme surge. The metal rebounded nearly 3% on softer inflation data and firmer rate-cut expectations, briefly moving back above $76 per ounce, but gains faded as liquidity stayed thin amid China holidays and broader risk sentiment remained fragile. Heavy speculative positioning left silver exposed to sharp reversals, and prices are still far below late-January highs above $120 after the collapse toward the mid-$60s. While lower yields and debasement concerns offer underlying support, near-term trade points to consolidation rather than a swift return to the prior rally.
Gold and Silver:
Gold fell below $5,020 per ounce on Monday after rising more than 2% in the previous session, following weaker-than-expected US CPI data. The soft inflation print reinforced expectations for Federal Reserve rate cuts this year, with markets now pricing in slightly more than two reductions. Investors are awaiting the release of FOMC meeting minutes, the US GDP advance estimate, and PCE inflation data for further clues on the timing of the next rate cut. On the geopolitical front, traders are monitoring nuclear talks between the US and Iran, as well as US-led negotiations aimed at ending the war in Ukraine, both scheduled to resume on Tuesday. Developments in these areas could influence risk sentiment and safe-haven demand. Despite recent volatility, the precious metal remained supported by ongoing geopolitical uncertainty, strong central bank buying, and investor flight from sovereign bonds and currencies.
Silver March
Silver fell more than 1% toward $76 per ounce on Monday, reversing gains from the previous session, although trading volumes were subdued due to market holidays in the US, China and other countries. On Friday, the metal had jumped nearly 3% after soft US inflation data reinforced expectations that the Federal Reserve will cut interest rates later this year. Markets are currently pricing in a Fed rate cut in July, with a strong probability of a move in June. Investors now turn to the latest Fed minutes and the Fed-preferred core PCE price index report for further guidance on the US monetary outlook.
Meanwhile, mainland China’s markets are closed this week for the Lunar New Year holiday. Chinese traders had driven a speculative surge in precious metals in recent weeks, prompting authorities to curb market risks through various measures. Silver peaked above $120 an ounce in late January before falling to around $64 earlier this month as sentiment reversed.
Gold April
Technical View: $4996. Weekly chart shows a strong underlying uptrend with price holding well above the short-term moving averages and momentum expanding positively. The recent pullback appears corrective, with support seen near $4886/4878; holding above this zone keeps the broader structure intact for a move towards $5460. A decisive break below $4765 will be the first sign of deeper corrective pressure.
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