National News
Outstanding bank loans against gold more than doubled in a year
In an unexpected divergence within India’s financial system, the fiscal year ending March 2025 witnessed a dramatic surge in gold-backed loans, even as overall credit growth decelerated. According to Reserve Bank of India (RBI) data, loans against gold more than doubled, rising by 103% from just over ₹1 lakh crore to nearly ₹2.1 lakh crore. This made gold loans the fastest-growing segment in the Indian credit market, outpacing all other lending categories.
This sharp growth in gold-backed lending occurred against the backdrop of slowing overall bank credit, which grew at 11% in FY25, down from a robust 20% in FY24. The contrast highlights both the resilience of asset-backed borrowing during times of economic strain and the evolving financial preferences of Indian households and small businesses.
Three key factors drove this boom:
- Regulatory Reclassification by the RBI: In 2023, the RBI issued a directive requiring banks to reclassify many agricultural loans as loans against gold jewellery. This not only improved transparency but also artificially inflated the category’s growth figures. Banks traditionally prefer to label rural gold loans as agricultural credit to take advantage of lower interest rates and lenient repayment norms attached to farm lending.
- Shift from NBFCs to Banks: Another major catalyst was the RBI’s move to curb gold lending by large non-banking financial companies (NBFCs), which had become dominant players in the sector. With regulatory limits in place, borrowers—especially those in rural and semi-urban areas—began shifting back to traditional banks for their gold loan needs.
- Gold Price Appreciation: The continued rise in gold prices significantly boosted the borrowing capacity of individuals. Since loans are typically offered as a percentage of the gold’s market value, higher prices meant that customers could secure larger loan amounts without pledging more jewellery.
The explosion in gold loan volumes reveals much about the Indian financial ecosystem. On the one hand, it suggests increased financialisation of household assets, particularly gold, which has long been a preferred store of wealth in Indian society. On the other hand, it points to underlying financial stress, as households appear to be leveraging personal assets to meet liquidity needs in a slowing economy.
At a systemic level, the phenomenon underscores the interplay between regulatory decisions and credit flows, demonstrating how RBI’s interventions can redirect borrowing channels. While the gold loan segment soared, the broader deceleration in credit—from 20% to 11% year-over-year—raises concerns about investment appetite and consumption momentum, especially in key sectors like industry, infrastructure, and MSMEs.
National News
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
A culturally rooted, insight-led launch that reimagines festive gold buying through storytelling, symbolism, and spiritual relevance.
In a move that blends cultural storytelling with product innovation, Bhima Gold has unveiled its Ashtalakshmi Coin Collection for Akshaya Tritiya – positioning gold not just as a purchase, but as a deeply symbolic expression of prosperity, faith, and intent.
Timed with one of India’s most significant gold-buying occasions, Akshaya Tritiya, the launch reflects a deeper cultural shift in consumer behaviour. While the festival continues to drive strong purchase intent, there is a growing preference for meaningful, purpose-led buying experiences over purely transactional consumption.
Aligned with this evolving mindset, the Ashtalakshmi coin collection has been thoughtfully conceptualised to blend tradition with deeper symbolism. Inspired by the eight sacred forms of Goddess Lakshmi, each coin represents a distinct dimension of prosperity—from wealth and nourishment to courage, knowledge, and continuity.

By bringing together Adi Lakshmi, Dhana Lakshmi, Dhanya Lakshmi, Gaja Lakshmi, Santana Lakshmi, Veera Lakshmi, Vijaya Lakshmi and Vidya Lakshmi, the collection reframes gold coins from being a generic festive purchase to a story-driven, culturally immersive product experience – one that resonates across generations and belief systems.
This launch also aligns with Bhima Gold’s larger centenary narrative of “Together Purever,” which focuses on legacy, shared traditions, and evolving consumer meaning. The collection becomes an extension of that philosophy – reinforcing how heritage brands are reinterpreting tradition for a more aware and emotionally driven consumer.
Customers can pre-book their favourite jewellery by paying just 10% in advance & get their jewellery on Akshaya Tritiya at the lowest rate, which gives customers more flexibility and helps them plan their purchases with greater confidence, especially at a time when gold prices are high.
Akshaya Tritiya has traditionally been associated with intention, belief, and the aspiration for prosperity, extending beyond a purely transactional act of buying gold. The Ashtalakshmi Coin Collection has been conceptualised to reflect this deeper cultural and spiritual significance, with each coin designed to carry a distinct meaning and sense of purpose. The initiative also aligns with evolving consumer preferences, where there is a noticeable shift towards jewellery that offers emotional, cultural, and spiritual resonance in addition to intrinsic value.
With gold prices near record highs and consumer sentiment becoming more considered, Bhima’s Ashtalakshmi Coin Collection signals a broader shift in the category — from price-led promotions to meaning-led engagement, where design, storytelling, and cultural relevance drive both differentiation and demand.
As legacy brands navigate a new era of conscious consumption, Bhima Gold’s latest offering highlights how tradition can be reimagined as experience, making gold buying not just an act of investment, but an expression of identity and belief.
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