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Hon’ble Karnataka Minister Dr. Murugesh R. Nirani inaugurates the 1st Edition of IIJS Tritiya

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The show features more than 800 exhibitors and over 1,500 stalls

GJEPC is supporting the Jewellers Association Bengaluru in setting up a Jewellery Park in Karnataka 

National, 17th March 2023: India’s apex body, The Gem & Jewellery Export Promotion Council (GJEPC) presents India International Jewellery Show – IIJS Tritiya – in Southern India at the Bangalore International Exhibition Centre (BIEC) from 17th to 20th March 2023 – a month prior to Akshaya Tritiya, the auspicious gold jewellery-buying festival. IIJS Tritiya follows the stupendous success of IIJS Premiere – Bengaluru 2021, which revealed the latent potential of Southern region. 

The inauguration of IIJS Tritiya 2023 was graced by Dr. Murugesh R. Nirani, Minister for Large and Medium Industries, Government of Karnataka (Chief Guest); and Shri T. S. Kalyanaraman, Managing Director of Kalyan Jewellers (Guest of Honour); along with Shri Vipul Shah, Chairman, GJEPC; Shri Kirit Bhansali, Vice Chairman, GJEPC; Shri R. Arulanandan, Director of the Department of Commerce; Shri Suresh Kumar Ganna, President, Jewellers Association Bengaluru; Shri Nirav Bhansali, Convener, National Exhibitions, GJEPC; Shri Sabyasachi Ray, ED, GJEPC along with others.

Dr. Murugesh R. Nirani, Minister for Large and Medium Industries, Government of Karnataka, said, “Karnataka is one state with multiple opportunities and possibilities and Bangalore is the epicenter of South India’s domestic and international trade. After establishing leadership position in technology, IT services, software, electronic manufacturing services, mobile phone handsets and semi-conductors, we are now aspiring to enhance our gem & jewellery business as this industry contributes significantly to India’s exports. The upcoming gem & jewellery park in Karnataka will become a significant hub of South India and generate more than 1 lakh jobs.”

Guest of Honour Shri T. S. Kalyanaraman, Managing Director of Kalyan Jewellers, said, “The gem & jewellery business undergoes constant evolution and participating in IIJS shows regularly has helped in keeping us updated with the times. IIJS Tritiya is a great opportunity for South Indian entrepreneurs in the gem & jewellery business to make their mark and connect to international and domestic buyers. I remember how I started off as a third-generation entrepreneur three decades back and have finally reached this stage today thanks to the support and initiatives of GJEPC.” 

Mr. Vipul Shah, Chairman, GJEPC said, “IIJS Tritiya is poised to act as a catalyst for further advancement of the gem and jewellery industry in Karnataka, benefiting both manufacturers and retailers. We are already witnessing a surge in exports from this state. From April 2022 to February 2023, the gem and jewellery exports from Karnataka experienced a remarkable growth of 169%, reaching USD 150.33 million, as compared to last year. The show presents exporters from southern India the opportunity to take their business to the next level. Currently India’s overall gem & jewellery exports account for USD 40 billion and our goal is to reach USD 75 billion exports by 2030.”

“This exhibition not only offers exhibitors a chance to showcase their products but also provides them with invaluable insights into the diverse markets and their ever-changing tastes and trends,” adds Shah. 

GJEPC and Jewellers Association Bengaluru (JAB) also signed an MoU during the inauguration with an objective of working towards the enhancement and development of jewellery manufacturing and trade in Karnataka. 

Speaking on the collaboration with Jewellers Association Bengaluru, Vipul Shah said, “GJEPC is supporting the Jewellers Association Bengaluru, in setting up a Jewellery Park in Karnataka. Discussions are underway with the state Government regarding the allocation and finalisation of land for the project. This initiative aims to offer efficient assistance to jewellery manufacturers and traders seeking to expand their operations in the state of Karnataka. The project is expected to generate 1 lakh additional jobs in the sector for the people of Karnataka.”

Mr. Kirit Bhansali, Vice Chairman, GJEPC, said, “GJEPC is grateful to Dr. Murugesh R. Nirani, Minister for Large and Medium Industries, Karnataka, for his vision and support to increasing gem & jewellery exports. Since its inception 38 years ago, IIJS has surpassed its role as a conventional exhibition and has become the primary national platform for the Indian jewellery manufacturing industry to network with global retailers.” 

Shri Nirav Bhansali, Convener, National Exhibitions, GJEPC, said, “IIJS, as a B2B platform, has been instrumental in promoting and developing the gem & jewellery business in India. IIJS Tritiya along with Signature and Premiere, are likely to generate business of over Rs. 1 lakh Crore in 2023. We are also targeting to plant 1 lakh trees this year under the “One Earth” initiative towards our ultimate aim of making all our shows carbon-neutral.” 

IIJS Tritiya, the third exhibition under the IIJS banner, features more than 800 exhibitors and over 1,500 stalls spread across Halls 4 and 5, covering an area of 45,000 square meters. 

The event is expected to attract over 15,000 trade visitors from 600 cities and will showcase a wide range of products, including gold and gold CZ studded jewellery, diamond, gemstone and other studded jewellery, silver jewellery, artefacts, and gifting items, loose stones, lab-grown diamonds, as well as laboratories and educational resources. Based on the feedback from visitors and exhibitors, IIJS Tritiya show timings have been adjusted from 11:00 am to 8:00 pm.

Innov8 Talks, a knowledge exchange forum, will feature a range of topics including a masterclass for quality management titled Kaizen Practitioner; the power of story telling; Cyber Crime- The New Threat to your Business. New features at IIJS Tritiya 2023 also include LaunchPad exclusive product launch area. 

IIJS Tritiya boasts several notable features, including affordable five-star and budget hotels, self-operated touch screen information kiosks, mobile charging stations, shuttle services to and from official hotels, metro stations, and airports, buggy services within the venue, and cafeteria, specially designed cafés, etc. 

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DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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