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Hon’ble Karnataka Minister Dr. Murugesh R. Nirani inaugurates the 1st Edition of IIJS Tritiya
The show features more than 800 exhibitors and over 1,500 stalls
GJEPC is supporting the Jewellers Association Bengaluru in setting up a Jewellery Park in Karnataka
National, 17th March 2023: India’s apex body, The Gem & Jewellery Export Promotion Council (GJEPC) presents India International Jewellery Show – IIJS Tritiya – in Southern India at the Bangalore International Exhibition Centre (BIEC) from 17th to 20th March 2023 – a month prior to Akshaya Tritiya, the auspicious gold jewellery-buying festival. IIJS Tritiya follows the stupendous success of IIJS Premiere – Bengaluru 2021, which revealed the latent potential of Southern region.
The inauguration of IIJS Tritiya 2023 was graced by Dr. Murugesh R. Nirani, Minister for Large and Medium Industries, Government of Karnataka (Chief Guest); and Shri T. S. Kalyanaraman, Managing Director of Kalyan Jewellers (Guest of Honour); along with Shri Vipul Shah, Chairman, GJEPC; Shri Kirit Bhansali, Vice Chairman, GJEPC; Shri R. Arulanandan, Director of the Department of Commerce; Shri Suresh Kumar Ganna, President, Jewellers Association Bengaluru; Shri Nirav Bhansali, Convener, National Exhibitions, GJEPC; Shri Sabyasachi Ray, ED, GJEPC along with others.
Dr. Murugesh R. Nirani, Minister for Large and Medium Industries, Government of Karnataka, said, “Karnataka is one state with multiple opportunities and possibilities and Bangalore is the epicenter of South India’s domestic and international trade. After establishing leadership position in technology, IT services, software, electronic manufacturing services, mobile phone handsets and semi-conductors, we are now aspiring to enhance our gem & jewellery business as this industry contributes significantly to India’s exports. The upcoming gem & jewellery park in Karnataka will become a significant hub of South India and generate more than 1 lakh jobs.”
Guest of Honour Shri T. S. Kalyanaraman, Managing Director of Kalyan Jewellers, said, “The gem & jewellery business undergoes constant evolution and participating in IIJS shows regularly has helped in keeping us updated with the times. IIJS Tritiya is a great opportunity for South Indian entrepreneurs in the gem & jewellery business to make their mark and connect to international and domestic buyers. I remember how I started off as a third-generation entrepreneur three decades back and have finally reached this stage today thanks to the support and initiatives of GJEPC.”
Mr. Vipul Shah, Chairman, GJEPC said, “IIJS Tritiya is poised to act as a catalyst for further advancement of the gem and jewellery industry in Karnataka, benefiting both manufacturers and retailers. We are already witnessing a surge in exports from this state. From April 2022 to February 2023, the gem and jewellery exports from Karnataka experienced a remarkable growth of 169%, reaching USD 150.33 million, as compared to last year. The show presents exporters from southern India the opportunity to take their business to the next level. Currently India’s overall gem & jewellery exports account for USD 40 billion and our goal is to reach USD 75 billion exports by 2030.”
“This exhibition not only offers exhibitors a chance to showcase their products but also provides them with invaluable insights into the diverse markets and their ever-changing tastes and trends,” adds Shah.
GJEPC and Jewellers Association Bengaluru (JAB) also signed an MoU during the inauguration with an objective of working towards the enhancement and development of jewellery manufacturing and trade in Karnataka.
Speaking on the collaboration with Jewellers Association Bengaluru, Vipul Shah said, “GJEPC is supporting the Jewellers Association Bengaluru, in setting up a Jewellery Park in Karnataka. Discussions are underway with the state Government regarding the allocation and finalisation of land for the project. This initiative aims to offer efficient assistance to jewellery manufacturers and traders seeking to expand their operations in the state of Karnataka. The project is expected to generate 1 lakh additional jobs in the sector for the people of Karnataka.”
Mr. Kirit Bhansali, Vice Chairman, GJEPC, said, “GJEPC is grateful to Dr. Murugesh R. Nirani, Minister for Large and Medium Industries, Karnataka, for his vision and support to increasing gem & jewellery exports. Since its inception 38 years ago, IIJS has surpassed its role as a conventional exhibition and has become the primary national platform for the Indian jewellery manufacturing industry to network with global retailers.”
Shri Nirav Bhansali, Convener, National Exhibitions, GJEPC, said, “IIJS, as a B2B platform, has been instrumental in promoting and developing the gem & jewellery business in India. IIJS Tritiya along with Signature and Premiere, are likely to generate business of over Rs. 1 lakh Crore in 2023. We are also targeting to plant 1 lakh trees this year under the “One Earth” initiative towards our ultimate aim of making all our shows carbon-neutral.”
IIJS Tritiya, the third exhibition under the IIJS banner, features more than 800 exhibitors and over 1,500 stalls spread across Halls 4 and 5, covering an area of 45,000 square meters.
The event is expected to attract over 15,000 trade visitors from 600 cities and will showcase a wide range of products, including gold and gold CZ studded jewellery, diamond, gemstone and other studded jewellery, silver jewellery, artefacts, and gifting items, loose stones, lab-grown diamonds, as well as laboratories and educational resources. Based on the feedback from visitors and exhibitors, IIJS Tritiya show timings have been adjusted from 11:00 am to 8:00 pm.
Innov8 Talks, a knowledge exchange forum, will feature a range of topics including a masterclass for quality management titled Kaizen Practitioner; the power of story telling; Cyber Crime- The New Threat to your Business. New features at IIJS Tritiya 2023 also include LaunchPad exclusive product launch area.
IIJS Tritiya boasts several notable features, including affordable five-star and budget hotels, self-operated touch screen information kiosks, mobile charging stations, shuttle services to and from official hotels, metro stations, and airports, buggy services within the venue, and cafeteria, specially designed cafés, etc.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘SWAYE’, A Natural Diamond Collection Inspired By Spiral Forms and Modern Elegance
Celebrating The Many Facets Of A Woman Through Contemporary Diamond Jewellery
Malabar Gold & Diamonds has unveiled SWAYE, a new natural diamond jewellery collection inspired by the fluidity of spiral forms. The collection features contemporary jewellery that balances lightness with a distinctive visual appeal. The campaign, anchored in the thought ‘Diamonds That Move With You’, celebrates a woman’s evolving style across the many moments, moods and expressions that shape her life.
Designed to feel Lightweight yet striking, SWAYE brings contemporary elegance to natural diamond jewellery. From everyday wear and work to social gatherings and special occasions, the pieces lend themselves to effortless styling, whether layered or stacked, while complementing the wearer’s ever evolving style.
Bollywood actor and brand ambassador Alia Bhatt fronts the campaign, embodying SWAYE’s contemporary spirit through her effortless style and appeal. She represents the confident, expressive woman who moves seamlessly between the different facets of her life.
TVC Link: Swaye – Diamonds that move with you ft. Alia Bhatt | Malabar Gold & Diamonds
Commenting on the launch, M. P. Ahammed, Chairman, Malabar Group, said:

“Today’s women seek jewellery that reflects their personal style and adapts to the many occasions that shape their lives. SWAYE draws inspiration from the many roles’ women embrace in their everyday lives. With this collection, we have translated that idea into contemporary jewellery through spiral-inspired forms, open spaces and the brilliance of natural diamonds. The lightweight designs and versatile styling allow each piece to move effortlessly with the wearer, complementing her individual style across occasions and the different facets of her life.”
With SWAYE, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that bring together contemporary design, craftsmanship and everyday versatility. Each piece reflects the brand’s focus on combining design aesthetics with quality, wearability and value.
This commitment is reinforced by Malabar Gold & Diamonds’ Diamond Promises, which extend beyond the traditional 4Cs of cut, colour, clarity and carat. Every diamond is 100% natural, responsibly sourced and carefully selected from trusted miners. Backed by in-house expertise across sorting, polishing, grading and assorting, the diamonds meet the brand’s rigorous quality parameters, with every piece of diamond jewellery undergoing 28 quality checks. Supported by its global design studios, the brand transforms carefully selected natural diamonds into jewellery crafted for beauty, wearability and value.
The launch also reflects Malabar Gold & Diamonds’ continued commitment to customer confidence through transparent and responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while diamonds are tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance and responsibly sourced products.
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