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Heer by GIVA’s festive launch arrives just in time for Diwali 

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Every Diwali, gold buying becomes more than a ritual, it’s a celebration of prosperity, love, and new beginnings. This festive season, Heer by GIVA reimagines that timeless tradition with a stunning collection of pure gold jewellery set with lab-grown diamonds, designed for the modern woman who values beauty, meaning, and mindful luxury. 

Featuring beautiful designs under INR 65,000, each piece in the collection is a celebration of craftsmanship and innovation, blending the purity of gold with the radiance of sustainable diamonds. Available for a limited time at 0% making charges, the collection offers the perfect opportunity to invest in jewellery that’s both timeless and forward-thinking. 

Gold Gorgeous Cluster Diamond Bracelet 

Crafted in 14K BIS-hallmarked gold, this bracelet blends purity and durability, designed to retain its natural shine and resist discolouration for everyday wear.Set with lab-grown diamonds, it’s a timeless piece that pairs conscious luxury with lasting brilliance. 

Gold Astral Diamond Ring 

Shine like the stars this Diwali with the Gold Astral Diamond Ring, inspired by guiding lights that remind you to glow wherever you go. A stunning fusion of BIS-hallmarked gold and lab-grown diamonds, it’s your perfect sparkle for the season of light and festivities 

Gold Dazzling Drop Diamond Earrings 

Celebrate the glow of Diwali with these 14K BIS-hallmarked gold earrings, featuring lab-grown diamonds in a rhombus design with a delicate droplet that mirrors festive lights. Crafted to last a lifetime, their timeless shine and elegance make them the perfect gift for your loved one, or yourself. 

Gold Pure Bliss Diamond Necklace 

Let your inner glow take center stage this Diwali with this stunning 18K solid gold necklace, featuring a sleek leaf-shaped pendant studded with lab-grown diamonds.A piece that’s subtle yet bold, it beautifully captures the spirit of confidence and celebration. 

Gold Triparna Lab Grown Diamond Mangalsutra 

Celebrate the spirit of Diwali with this modern 18K solid gold mangalsutra, a radiant ode to love, trust, and togetherness. Adorned with lab-grown diamonds and delicate black beads, it beautifully blends timeless tradition with contemporary grace, perfect for the modern woman’s festive glow. 

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BrandBuzz

46 lakhs wedding this year in just 45 Days: Senco Gold & Diamonds Unveils Exquisite Wedding Vivaah Collection with Exciting Offers

Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver, Gossip & Gemstone purchases and a chance to win Grand Bumper Prize of Jewellery Worth Rs 10 lakhs

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Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces their gorgeous Wedding Vivaah Collection for the upcoming wedding season along with exciting offers. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.t

CAIT’s latest report highlights that India’s wedding season is not just about grand celebrations—it’s an economic powerhouse. While the world gears up for Black Friday, India prepares for weddings. In just 45 days, 46 lakh weddings are expected to inject Rs.6.5 lakh crore into the economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of imported items such as Chinese lighting, artificial décor, and gift accessories, creating space for traditional artisans, jewellers, and local manufacturers to experience a massive surge in orders. This shift showcases the strength and resilience of India’s local manufacturing and craftsmanship.

Senco’s Vivaah Collection, adorned by renowned Bollywood actress and brand ambassador Kiara Advani, epitomizes the perfect blend of traditional motifs and contemporary design. The collection features a wide array of meticulously crafted ornaments—including necklaces, bangles, earrings, rings, pendants, and more—each piece reflecting the grandeur and glamour befitting the occasion.

Joita Sen, (Director and Head of Marketing and Designs at Senco Gold & Diamonds), said, ” We are delighted to unveil our stunning collection for the upcoming wedding season, complete with irresistible offers. Each exclusive design is meticulously crafted by our skilled artisans, and we aim to captivate our loyal customers with remarkable discounts on this grand collection. The wedding season is a time when families come together, and we hope to add to their joy by offering a pocket-friendly range that caters to every taste.”

Commenting on the same, Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “To elevate the joy of the wedding season, Senco Gold & Diamonds is offering attractive discounts on the making charges of gold, diamond, silver, and platinum ornaments, along with special offers on the value of diamond, Gossip, and gemstone purchases. These exclusive benefits are designed to enhance the experience of customers as they select and gift jewelry, allowing them to explore and choose their preferred pieces from an extensive collection with added delight”.


Customers can avail themselves of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms from November 14 -December 14, 2025 and also on its online platform. Some of the exciting offers include discounts of upto 20% off on Diamond Value, upto 35% off on making charges on gold jewellery, upto 0% deduction on old gold exchange, discount of upto 15% off on MRP on purchase of Gossip Jewellery and all buyers with min bill value of Rs 5 Lakhs will get chance to get jewellery vouchers worth upto Rs 10lakhs. Additional wedding bundle package offers starts from as low as Rs 5 lakhs in Gold Jewellery (22k) and from Rs 3 lakhs in Diamond Jewellery to match every budget of customers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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