National News
Save in Gold and Shine in Diamond with Zen Diamond’s ‘My Gold Multiplier’ Plan
Zen Diamond, a globally renowned fine jewellery brand with a presence in over 450 stores worldwide, today announces the launch of the ‘My Gold Multiplier’ Plan — a first-of-its-kind savings-cum-reward program designed to make gold saving rewarding and a true lifestyle upgrade.
The plan enables customers to start saving in ZEN-branded 999 fine hallmarked gold with contributions starting from just 1g per month for 9 months. At maturity, the accumulated gold can either be retained as savings or partially/fully redeemed for Zen Diamond’s signature jewellery and accessories, unlocking up to 30% bonus in gold at prevailing rates. This gives customers the opportunity to fulfil their desires for modern everyday elegance as well as glamorous evening wear. Redemption can be made anytime within 3 months after maturity to enjoy maximum benefits, while early or late redemption — before 9 months or after 12 months — still offers a 20% bonus, ensuring both flexibility and value.
A standout feature of the program, the 2X Multiplier, allows customers to add their own 24KT gold coin equivalent to the accumulated ZEN gold and unlock up to 5X bonus value on redemption for jewellery and accessories, making it one of the most rewarding gold plans in the country.
Speaking on the launch, Neil Sonawala, Managing Director- Zen Diamond India, said: “The ‘My Gold Multiplier Plan’ is more than just a savings scheme — it’s a lifestyle upgrade. It empowers customers to grow their gold smartly while enjoying the flexibility to redeem it for exquisite jewellery. With added benefits like up to 30% bonus and 5X value unlock, it truly redefines how people perceive gold saving and aspire for upgrade in lifestyle.”
My Gold Multiplier:
- Every ZEN gold coin is 999 fine hallmarked with unique identification number engraved on each coin.
- Your asset remains in your possession and multiplies through market price appreciation and unlocking MGM benefits, helping you fulfil your desires of owning exquisite diamond jewellery and lifestyle accessories.
- Start with just 1g of gold and up to 25g per month for 9 months.
- Earn up to 30% bonus on accumulated gold at maturity on redemption for exquisite jewellery and lifestyle accessories.
- Early or late redemption (before 9 or after 12 months) still earns a 20% bonus during redemption for exquisite jewellery and lifestyle accessories.
- 2X Multiplier – add your own 24KT gold equivalent to ZEN accumulated gold and unlock up to 5X bonus value on redemption for exquisite jewellery and lifestyle accessories.
- Free and insured home delivery.
Diwali offer – Auto-enrolment in MGM plan on jewellery and accessories purchases of Rs.60,000 and above (valid till 31st October 2025)
National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:
“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
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National News14 hours agoIAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
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GlamBuzz16 hours agoGargi Of P N Gadgil and Sons Launches 2026 Monsoon Collection With Brand Ambassador Mithila Palkar
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DiamondBuzz16 hours agoDe Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
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