India’s gems and jewellery sector, a key contributor to the nation’s exports, received a strong policy impetus on October 7, 2025, as NITI Aayog joined hands with the Gem & Jewellery Export Promotion Council (GJEPC) to initiate a comprehensive study aimed at strengthening the industry’s global competitiveness and export resilience.

The hybrid consultation session, held at the Bharat Diamond Bourse (BDB), brought together senior policymakers and industry leaders. Among the key participants were Sanjeet Singh, Senior Advisor, NITI Aayog; Kirit Bhansali, Chairman, GJEPC; Shaunak Parikh, Vice Chairman, GJEPC; Anoop Mehta, Convener, Audit & Finance Sub-committee; and Sabyasachi Ray, Executive Director, GJEPC. The session served as a collaborative platform to exchange views on the challenges and opportunities shaping the sector’s export performance.

Sanjeet Singh underscored the need to tackle structural bottlenecks that affect India’s competitiveness. “Given this sector’s export potential, our study will focus on regulatory and taxation challenges that impede growth,” he said, emphasizing the goal of aligning India’s trade framework with global best practices. Singh also called for industry-led recommendations to enhance “Brand India” visibility in international markets.

Highlighting diversification as a strategic priority, Singh referenced GJEPC’s successful SAJEX initiative in Saudi Arabia, encouraging the sector to explore emerging markets in the Middle East, Africa, and Latin America. He invited suggestions to identify non-tariff barriers and policy gaps that constrain market access.

The upcoming NITI Aayog–GJEPC study aims to develop a data-driven roadmap to reinforce India’s export position across the gems and jewellery value chain. By addressing taxation anomalies, easing compliance frameworks, and fostering branding initiatives, the study is expected to inform policy reforms that could catalyse India’s ambition to become a global hub for value-added jewellery exports.