National News
NITI Aayog and GJEPC Collaborate on enhancement of competitiveness and export potential
India’s gems and jewellery sector, a key contributor to the nation’s exports, received a strong policy impetus on October 7, 2025, as NITI Aayog joined hands with the Gem & Jewellery Export Promotion Council (GJEPC) to initiate a comprehensive study aimed at strengthening the industry’s global competitiveness and export resilience.
The hybrid consultation session, held at the Bharat Diamond Bourse (BDB), brought together senior policymakers and industry leaders. Among the key participants were Sanjeet Singh, Senior Advisor, NITI Aayog; Kirit Bhansali, Chairman, GJEPC; Shaunak Parikh, Vice Chairman, GJEPC; Anoop Mehta, Convener, Audit & Finance Sub-committee; and Sabyasachi Ray, Executive Director, GJEPC. The session served as a collaborative platform to exchange views on the challenges and opportunities shaping the sector’s export performance.

Sanjeet Singh underscored the need to tackle structural bottlenecks that affect India’s competitiveness. “Given this sector’s export potential, our study will focus on regulatory and taxation challenges that impede growth,” he said, emphasizing the goal of aligning India’s trade framework with global best practices. Singh also called for industry-led recommendations to enhance “Brand India” visibility in international markets.
Highlighting diversification as a strategic priority, Singh referenced GJEPC’s successful SAJEX initiative in Saudi Arabia, encouraging the sector to explore emerging markets in the Middle East, Africa, and Latin America. He invited suggestions to identify non-tariff barriers and policy gaps that constrain market access.
The upcoming NITI Aayog–GJEPC study aims to develop a data-driven roadmap to reinforce India’s export position across the gems and jewellery value chain. By addressing taxation anomalies, easing compliance frameworks, and fostering branding initiatives, the study is expected to inform policy reforms that could catalyse India’s ambition to become a global hub for value-added jewellery exports.
National News
Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~
The Store Is PNG Jewellers’ 81st Overall and Its Fifth In UP following Lucknow, Kanpur, Gorakhpur and Varanasi.
Member of Parliament and Indian film actor Kangana Ranaut inaugurated PNG Jewellers new store in Ayodhya. The store is PNG Jewellers’ 81st overall and its fifth in UP following Lucknow, Kanpur, Gorakhpur and Varanasi. Located next to Rikabganj Women Police Station, the new store gives Ayodhya customers access to PNG Jewellers’ products, collections, and quality service closer to home.
Dr. Saurabh Gadgil, CMD- PNG Jewellers, said:

“Opening a store in Ayodhya is a special moment for us. We have received an encouraging response from customers across Uttar Pradesh, and we are pleased to bring PNG Jewellers closer to people in and around Ayodhya. We look forward to being part of their weddings, festivals and family celebrations, while offering the legacy, trust and craftsmanship that our brand has stood for over generations.”
Kangana Ranaut added:
“Ayodhya holds a special place in the hearts of so many people, and I am delighted to be here for the opening of PNG Jewellers’ new store. Jewellery is closely woven into how we celebrate our traditions, weddings and important moments with family. I wish the PNG team every success in Ayodhya.’’

The occasion also marks the debut of Ram Katha, an exclusive collection inspired by the Ramayana and the historical, cultural and spiritual heritage of Ayodhya. Launched by Kangana Ranaut, the collection is being introduced in its initial phase across PNG stores in North India

The store also showcases a range of gold, diamond, temple and bridal jewellery for weddings, festive occasions and everyday wear. Customers can explore PNG Jewellers’ collections, including Saptam, Katha, Pratha, Eiina and Polmi, with designs crafted for local tastes.

Ayodhya, revered as the birthplace of Lord Shree Ram, draws people from across the country for its temples, festivals and deeply rooted traditions. Jewellery is closely tied to weddings, festivals and family celebrations in the city. The new store allows PNG Jewellers to serve local customers more conveniently while continuing its expansion in Uttar Pradesh. To celebrate the opening, the brand introduced limited-period inaugural offers of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges*, valid till 15th November, 2026.
Adding to the excitement of the festive season, PNG Jewellers brings together its brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor for the first time in a special festive television commercial. The campaign marks a significant moment, bringing together two of Bollywood’s most iconic stars in a celebration of tradition, elegance and contemporary appeal. This much-awaited collaboration also reflects PNG Jewellers’ vision of connecting its nearly two-century-old legacy with a new generation of consumers.
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