This Valentine’s Day, Heer by GIVA, the laboratory-grown diamond jewellery brand, steps into the director’s chair with its latest campaign #RewritingRomanceWithHeer, a cinematic celebration of love that reimagines romance through iconic proposal moments and heartfelt storytelling.

Anchored by the brand film ‘Rewriting Romance with Heer’, the campaign revisits some of cinema’s most memorable love stories by recreating their unforgettable proposal scenes. Drawing from the charm of old-school romance, the film unfolds across varied scenarios that blend nostalgia with contemporary emotion, celebrating love in its most intentional and deeply felt form.

Adding a distinctive storytelling layer, the film also imagines proposal moments for couples who never got their moment on screen giving them the proposals they always deserved, interpreted through Heer by GIVA’s emotional and poetic lens. The narrative reframes romance not as spectacle, but as a meaningful choice rooted in connection and commitment.

As part of the Valentine’s campaign, Heer by GIVA also introduces its new collection, ‘Ever After’. Crafted using laboratory-grown diamonds, the collection features solitaires, couple bands, and floral-inspired designs. Rooted in clarity and commitment, Ever After reflects the idea of choosing love quietly and completely today, tomorrow, and always.

Strengthening the campaign’s nostalgic appeal is a special collaboration with Shantanu Maheshwari and Sneha Kapoor, revisiting their iconic Dil Dosti Dance characters, Swayam and Sharon. The collaboration recreates their much-loved on-screen chemistry and proposal moments, bridging past romance with present-day storytelling.

With Rewriting Romance with Heer, Heer by GIVA brings together cinema, emotion, and modern values to redefine how love is expressed — positioning laboratory-grown diamonds as meaningful symbols of commitment and enduring romance.