National News
GST on gold, silver jewellery remains unchanged at 3%, with additional 5% on making charges
The GST Council, led by Finance Minister Nirmala Sitharaman, has simplified the indirect tax regime in the country by adopting a three-slab structure — 5%, 18%, and 40%. All items will be covered under these GST slabs. GST on gold and silver jewellery will remain unchanged at 3%, with an additional 5% on making charges. Meanwhile, Gold coins and bars will continue to have 3% GST.
Hence, the GST 2.0 reforms will not have a direct impact on demand for bullions.Following the GST rate cut announcement, MCX Gold futures declined over 1% as GST reforms increased the risk appetites of investors to more risker assets.
Lowering the GST on jewellery boxes, from 12% to 5%, will reduce costs for retailers and exporters, while making packaging and gifting more affordable for consumers. GST on jewellery boxes reduced from 12% to 5%.GST for Precious stones and semi-precious stones: from 3% to Nil–3%, for Diamond (industrial, uncut, cut and polished): from 3% to Nil–3%, for Goldsmith and silversmith wares (handicraft): from 12% to 5%.
The Indian jewellery sector has long advocated for a uniform 1% Goods and Services Tax (GST) on gold, silver, diamonds, and related products, citing the need for stability, affordability, and ease of compliance. However, the government has not accepted this demand, leaving industry stakeholders concerned about competitiveness and compliance costs.
Industry bodies and associations argue that a higher rate discourages consumers, fuels unorganised trade, and undermines India’s role as the global hub for jewellery manufacturing and exports.
Retailers further stress that lower taxation could expand formal sector participation and curb tax evasion. However, policymakers maintain that reducing GST below current levels may not be fiscally viable.
With the festive and wedding seasons around the corner, jewellers fear that the continuation of higher GST could dampen consumer sentiment and shift buying patterns towards the informal market.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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