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GST on gold, silver jewellery  remains unchanged at 3%, with additional 5% on making charges

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The GST Council, led by Finance Minister Nirmala Sitharaman, has simplified the indirect tax regime in the country by adopting a three-slab structure — 5%, 18%, and 40%. All items will be covered under these GST slabs. GST on gold and silver jewellery will remain unchanged at 3%, with an additional 5% on making charges. Meanwhile, Gold coins and bars will continue to have 3% GST.

Hence, the GST 2.0 reforms will not have a direct impact on demand for bullions.Following the GST rate cut announcement, MCX Gold futures declined over 1% as GST reforms increased the risk appetites of investors to more risker assets.

Lowering the GST on jewellery boxes, from 12% to 5%, will reduce costs for retailers and exporters, while making packaging and gifting more affordable for consumers. GST on jewellery boxes reduced from 12% to 5%.GST  for Precious stones and semi-precious stones: from 3% to Nil–3%, for Diamond (industrial, uncut, cut and polished): from 3% to Nil–3%, for Goldsmith and silversmith wares (handicraft): from 12% to 5%.

The Indian jewellery sector has long advocated for a uniform 1% Goods and Services Tax (GST) on gold, silver, diamonds, and related products, citing the need for stability, affordability, and ease of compliance. However, the government has not accepted this demand, leaving industry stakeholders concerned about competitiveness and compliance costs.

Industry bodies and associations argue that a higher rate discourages consumers, fuels unorganised trade, and undermines India’s role as the global hub for jewellery manufacturing and exports.

Retailers further stress that lower taxation could expand formal sector participation and curb tax evasion. However, policymakers maintain that reducing GST below current levels may not be fiscally viable.

With the festive and wedding seasons around the corner, jewellers fear that the continuation of higher GST could dampen consumer sentiment and shift buying patterns towards the informal market.

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Zithara.AI Partners With Palmonas To Strengthen AI Led Revenue Growth and Customer Engagement In Jewellery Retail 

Collaboration To Enable Personalised Customer Engagement, Improve Retention, and Support Scalable Revenue Growth Through AI Native CRM

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Zithara.AI, an AI-native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data-driven solutions across the brand’s retail operations.

As part of the partnership, Palmonas will implement Zithara.AI’s AI-native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.

The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow-ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.

Speaking about the partnership, Hitesh Magoo, CMO, Demifine Fashion Pvt. Ltd., said,

“At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk-ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk-in conversions and long-term customer retention. Zithara.AI’s AI-native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk-ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”

Varun Kashyap, Co-Founder, Zithara.AI, said,

“We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-Founder, Zithara.AI, added,

“Our focus is on enabling offline retailers to become more data-driven and customer-centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”

The partnership marks a continued focus by Zithara.AI and Palmonas on leveraging AI-native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient and scalable customer engagement framework aligned with its growth plans.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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