National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:
“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”
National News
Gold prices in India extend recovery on softer U.S. dollar, easing Treasury yields, lower crude oil prices.
Market participants attributed the firming metal prices to a pause in U.S. yield gains following strong demand at the latest 30-year U.S. Treasury auction, which relieved pressure on non-yielding assets.
Gold prices in India extended their recovery on Saturday, with 24-carat gold climbing back above the 151,000 rupee mark per 10 grams, supported by a softer U.S. dollar, easing Treasury yields, and lower crude oil prices.
The domestic benchmark rate for 24K gold rose by 710 rupees, or approximately 0.47%, to 151,420 rupees per 10 grams. For bulk purchases, 100 grams of 24K gold stood at 1,514,200 rupees, up 7,100 rupees from the previous session.
Jewellery-grade 22K gold advanced by 650 rupees to 138,800 rupees per 10 grams, while 18K gold climbed 540 rupees to hit 113,570 rupees per 10 grams. Per sovereign (8 grams), 24K gold traded at 121,136 rupees and 22K gold at 111,040 rupees.
The rebound follows a volatile week for bullion. Over the past four sessions, 24K gold has climbed nearly 1.5%, gaining roughly 2,240 rupees from 149,180 rupees on Oct. 6. On the Multi Commodity Exchange (MCX), gold futures rebounded above 151,000 rupees after dipping toward the 149,000 rupee level earlier in the week.
In international markets, spot gold traded near $4,174.78 an ounce after recovering from $4,118.63 in the previous session and briefly breaching $4,200. International spot silver surged over 2% to trade around $60.40 an ounce, driving domestic silver rates in India to approximately 235,000 rupees per kilogram.
Market participants attributed the firming metal prices to a pause in U.S. yield gains following strong demand at the latest 30-year U.S. Treasury auction, which relieved pressure on non-yielding assets.
However, analysts warned that near-term gains may remain capped due to expectations surrounding Federal Reserve monetary policy.The key constraint is the Federal Reserve’s hawkish stance, with policymakers signaling that further tightening may be necessary to bring inflation back to target.
Gold prices in India extend recovery on softer U.S. dollar, easing Treasury yields, lower crude oil prices.
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