National News
GSI empowers Waman Hari Pethe Jewellers with a Dynamic Gemology & Sales workshop
The workshop blended product knowledge with sales intelligence, redefining the frontline jewellery experience with knowledge, confidence, and storytelling
Gemological Science International (GSI), one of the world’s leading gemological organizations, recently conducted an immersive workshop titled “Introduction to Gemstones & Diamonds” for the retail sales professionals of Waman Hari Pethe Jewellers (WHP) in Mumbai. The initiative was part of GSI’s continued efforts to partner closely with retailers and equip their teams with the tools needed to succeed in a dynamic and evolving jewelry marketplace.
The workshop offered a deep dive into core gemological concepts while seamlessly integrating real-world retail applications. Participants were introduced to the fascinating journey of diamonds; from mines to showcase; alongside essential insights into the 4Cs of diamond grading and the fundamentals of coloured gemstones affecting their value.
“We had a focused and insightful session by GSI for our WHP Jewellers team, covering key concepts in retail service, customer interaction, and professional conduct; not to forget their emphasis on the technicalities of diamonds. It was great to see our team participate actively, engage in discussions, and receive their certificates with pride. These learning opportunities play a crucial role in enhancing our service standards and building team confidence. Here’s to continuous learning, collective growth, and delivering excellence every day!” said Anushri Vijayaraghvan, Head HR, Waman Hari Pethe Jewellers.
What set this workshop apart was its blended approach; combining deep product knowledge with sales intelligence. From understanding customer behaviour and building trust to handling objections, WHP’s team engaged in interactive discussions and role plays, sharpening their skills through GSI’s proven seven-step sales strategy.
“Storytelling has become central to jewellery retail,” said Ramit Kapur, Managing Director of GSI India. “Today’s customers are curious; they’re not just buying a product; they’re investing in something very meaningful and valuable. In that moment, your front-line sales executive becomes their best advisor. And like any advisor, it’s crucial that they are equipped with the right knowledge and skills to guide their purchase.”
Designed by GSI’s global experts and tailored to each brand ethos, these modules are helping retail teams across the globe to sharpen their skills and elevate the in-store experience.
National News
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000
KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.
Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.
Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,
“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”
Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,
“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
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