TechBuzz
Groundbreaking Collection Highlights Possibilities for 3D-Printed Platinum Jewellery Design
Platinum Guild International Leads Efforts to Expand Platinum’s Production Capabilities Using 3D Printing Technology with Tùsaire Collection by Maeve Gillies
Platinum Guild International (PGI) continues to champion technological advancements in platinum jewellery design and fabrication with a ground-breaking development in 3D printing. The innovative Tùsaire collection, created by Scottish-American jewellery designer Maeve Gillies using 3D printing technology, is the first platinum-based collection of its kind to be launched commercially.
The Tùsaire Collection is named after the Scottish Gaelic word for “pioneer” and features jewellery made from platinum and titanium, including necklaces, bracelets, earrings, and rings that highlight the potential of 3D printed platinum in the realm of jewellery design and fabrication.
While sharing this latest development in the platinum jewellery market at ORIGINALLUXURY’s 5th Roundtable event in Geneva in May 2025, which brought together 150 luxury, technology and finance stakeholders, PGI’s CEO Tim Schlick explained, “We needed to put 3D printing of platinum to the test, to identify the advantages and challenges, in the hope of expediting the technology’s application in making precious jewellery and its ability to create novel designs and experiences. There is no doubt additive manufacturing will be very important for the future of jewellery as it unlocks so many new possibilities.”
While 3D printing was already an established technology for jewellery production, the launch of the Tùsaire collection beautifully demonstrates the decorative, scale and structural potential for 3D printed platinum jewellery. For example, the 3D printing and precious metal powder technology used have enabled the crafting of intricate, unique shapes that would be impossible to achieve otherwise, such as lattices, hollow structures and detailed textures. As Mr. Schlick noted during the workshop, “We are just beginning to understand how platinum can create new emotional and practical value in 3D printing, not only through how it looks, but how it is made, owned, and experienced.”
“This moment marks a pivotal opportunity for platinum to redefine its role in luxury through creativity, cross-sector collaboration, and future-ready innovation,” said Margot Stuart, co-founder of ORIGINALLUXURY and OriginAll S.A..
“As most of my work is in diamond bridal jewellery fabrication, I learned through experience that platinum is the ideal bridal metal due to its strength, resilience, and suitability for diamond design innovation. For this 3D-printed jewellery collection, my knowledge of platinum was invaluable in allowing me to design new solutions with the printing technology, helping to transform platinum into new jewellery looks and categories,” said Gillies about her experience designing and developing the 3D-printed jewellery.
The direct metal printing of the platinum pieces was completed by the Italian-based company ProGold, which utilises metal laser powder bed fusion and other technologies to develop and produce parts from precious metals for a range of industries.
“Due to platinum’s high tenacity, strength and high melting temperature, it enables the highest quality of structural integrity with precise heat control. Its good light absorption and low reflectivity also make platinum a comparatively energy-efficient metal for printing with lasers.” Tai Wong, Director of Innovations and Product Development at PGI shares. “Platinum’s metal attributes are superior for processes like laser powder bed fusion, and we found the best of platinum’s strength and shine are optimised by direct metal printing.”
The technology catapults platinum into new types of jewellery by enabling the creation of larger silhouettes that were previously impossible because platinum is traditionally a heavier, denser, and more expensive metal. However, platinum is currently highly desirable, partly because its price makes it more affordable than gold.
“This is such an interesting time in the industry because technologies are coming in thick and fast. At the same time, craft has never been more important for people to preserve and understand the process and the possibilities of new materials and new ways of expressing and pushing more towards what platinum can do,” added Ms. Gillies.
TechBuzz
AI Is Transforming Jewellery Manufacturing: Streamlining Workflows From Design To Production
Key Applications Include Sketch-To-Render Visualization, 3D Mesh Generation, Predictive Inventory Management, Automated Quality Control
AI is transforming jewellery manufacturing by enhancing precision, speed, and customization, integrating technologies like generative design and automated robotics to streamline workflows from design to production. Key applications include sketch-to-render visualization, 3D mesh generation, predictive inventory management, and automated quality control, significantly reducing material waste and production timelines.
Key AI Applications in Jewellery Manufacturing:
- Generative Design & Conceptualization: AI tools generate complex, unique, and ergonomic design concepts, including text-to-image and sketch-to-render, often in seconds.
- 3D Modelling & Prototyping: AI facilitates early-stage 3D mesh generation and optimizes designs for structural integrity and wearability before physical prototyping.
- Production & Robotics: AI-controlled robots and automation are increasingly used for precise cutting, assembling, and polishing, reducing human error, particularly in detailed and delicate settings.
- Gemstone Management: AI optimizes gemstone placement, analyzing stone dimensions and brilliance to ensure perfect symmetry and secure setting techniques.
- Supply Chain & Inventory Management: AI forecasts demand and manages inventory by analyzing trends, reducing waste, and automating the sourcing of materials.
- Quality Control: Machine learning algorithms inspect jewelry for defects, ensuring high quality in mass production.
Key Benefits:
- Enhanced Efficiency: Automating repetitive tasks frees artisans to focus on complex design elements.
- Cost Reduction: Improved material usage and optimized production reduce waste and costs. AI algorithms calculate the most efficient way to cut and set materials, ensuring virtually zero precious metal or gemstone waste.
- Hyper-Personalization: AI enables bespoke, custom design experiences that can be immediately simulated and priced.
- Labour Cost Reduction: Automated precision machinery handles repetitive tasks, reducing manual overhead and lowering the final price point for consumers.
- Energy Optimization: Smart systems monitor and adjust power usage in real-time, significantly lowering the carbon footprint of the production facility
- Process Optimization: AI-driven logistics and scheduling streamline the production pipeline, resulting in faster turnaround times without sacrificing detail.
Leading players use AI to optimize manufacturing output
Pandora:
The world’s largest jewellery brand uses AI to optimize its massive manufacturing output (millions of pieces annually). In 2026, they leverage Predictive Intelligence to forecast material demand—such as their shift toward lab-grown diamonds and recycled silver—ensuring their automated production lines in Thailand are aligned with global sales trends.
Signet Jewellers (James Allen, Kay, Zales):
Signet utilizes AI-driven supply chain management to reduce “lead-to-market” time. By analyzing consumer data, they can trigger specific manufacturing batches of trending styles, reducing excess inventory and material waste.
Tiffany & Co. (LVMH):
While emphasizing “hand-crafted” luxury, Tiffany uses AI in the technical design (CAD) phase. AI tools assist their master crafters by performing complex stress-test simulations on new high-jewelry designs to ensure structural integrity before a single gram of gold is cast.
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