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Gold jewellery demand  gaining momentum as festive, wedding season approaches

Gold jewellery demand is gaining momentum with the onset of the festive and wedding season. Strong cultural sentiment, rising disposable income, and seasonal buying are expected to boost sales across India.

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WGC India Gold Market Update reports that as  the festive and wedding season approaches there are signs that gold jewellery demand is gaining momentum, and with investment interest holding firm, overall gold demand could receive a boost.

Highlights from the report:

  • Gold steady with gains in August; discounts narrow in India
  • Retailers gear up for festive boost, ramping up inventories
  • Positive inflows and one new fund entry drive continued gold ETF growth
  • RBI holds steady on gold reserves in July
  • July’s gold imports surge, bracing for festive demand.

Overall price movement has remained range-bound. Despite short-term fluctuations, gold continues to outperform in 2025, delivering a 28% return in US dollar terms year-to-date.

Price Trends:
International gold prices rose over 1% in the first half of August to US$3,335/oz, extending July’s modest gains. Prices remain range-bound, influenced by factors such as a weaker US dollar, Fed rate cut expectations, inflation concerns, and tariff developments. Year-to-date, gold has delivered a strong 28% return in US dollar terms. In India, a weaker rupee has amplified gains, with domestic prices up 31% YTD to INR 99,665/10g. Discounts in the domestic market narrowed sharply in August, reflecting improved demand.

Jewellery Demand:
The jewellery sector anticipates a rebound during the festive season. At IIJS 2025, manufacturers reported stronger-than-expected orders, with retailers restocking in anticipation of robust sales. Stability in prices has improved consumer sentiment, while manufacturers are increasingly offering lightweight jewellery to appeal to price-sensitive buyers.

Investment Flows:
Indian gold ETFs witnessed a third straight month of inflows in July, totalling INR12.6bn, though at a slower pace than June. Assets under management rose 96% y/y to INR676bn, with holdings reaching 68t. Investor participation remains strong, with rising folios and the launch of new funds.

Imports and Reserves:
Gold imports surged to US$4bn in July, suggesting stocking ahead of the festive season. Meanwhile, RBI’s gold reserves remained unchanged at 880t, reflecting a cautious stance amid high prices.

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National News

Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection

A Celebration Of Regal Femininity, Heirloom Craftsmanship, and The Refreshing Depth Of Emeralds.

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June 2026 A bride’s jewellery is never merely ornamental, it carries sentiment, memory, and the quiet power of tradition. With its newest Polki Collection, Harit Zaveri Jewellers introduces a refined take on royal Indian bridal jewellery, thoughtfully designed for the modern bride who embraces heritage while expressing her individuality with confidence and grace.

Crafted between 18kt to 14kt gold and enriched by Emeralds, Harit Zaveri Jewellers Polki collection celebrates a bride in her most transformative moment – poised between reflection and becoming. Every jewellery piece in the collection is designed to accompany her through this pause.

At the heart of the collection lies the richness of polki craftsmanship – raw, uncut diamonds admired for their old-world charm and regal appeal, long associated with royal Indian heirlooms. Paired with vivid emeralds, known to symbolise renewal, harmony, love, and abundance, the collection brings together heritage and elegance. The richness of green emeralds adds depth and freshness, creating jewels that feel both classic and strikingly modern.

The collection features an expansive range of statement and versatile pieces including necklaces, kadas, rings, earrings, and bridal sets, thoughtfully embellished with emeralds, pearls, and polki detailing.

This collection from Harit Zaveri Jewellers compliments classic reds and heritage weaves to contemporary ivories, pastels, and couture silhouettes. Whether layered with a traditional lehenga, paired with a modern sari drape, or styled for intimate pre-wedding celebrations, these pieces seamlessly adapt while elevating every bridal look with a quiet majesty.

These pieces are envisioned as modern heirlooms, where meticulous craftsmanship, precious materials, and timeless artistry come together to create pieces worthy of being passed down through generations.

Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers said:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look. Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”

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