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Gold imports up 40.79 pc to USD 2.68 bn in Jan

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The country’s gold imports in January rose by 40.79 per cent to USD 2.68 billion on account of increasing domestic demands, according to commerce ministry data.Gold imports stood at USD 1.9 billion in January 2024.Cumulatively, imports during April-January this fiscal year rose 32 per cent to USD 50 billion against USD 37.85 billion in the same period last fiscal year.

The increase in imports also indicates strong investor confidence in the precious metal as a safe asset. The other reasons include asset diversification towards gold due to global uncertainties, increasing demand from banks, and cut in customs duties.Prices of the yellow metal have increased 11 per cent so far this year to ₹88,200 per 10 gram in the national capital.

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Palmonas Unveils The Palmonas X Tanya Ghavri Collection

New Campaign Film Launched Featuring Actor and Co-Founder Shraddha Kapoor Alongside Celebrity Stylist Tanya Ghavri

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Palmonas brings its latest collaboration, the Palmonas x Tanya Ghavri collection, to life with a new campaign film featuring actor and Co-Founder Shraddha Kapoor alongside celebrity stylist Tanya Ghavri.

The campaign captures the duo in a playful styling session, exploring the collection through Tanya’s signature approach to layering, stacking and statement-making jewellery.

The campaign film follows Shraddha as she gets styled by Tanya in pieces from the collection, with the two discussing their approach to jewellery and the growing “jewellery maxxing” trend. From layering necklaces and stacking rings to mixing statement pieces with delicate designs, Tanya experiments with different combinations to show how jewellery can become the defining element of a look.

The conversation between Shraddha and Tanya adds a candid and playful dimension to the campaign, as they explore the idea of wearing more jewellery and making different pieces work together. Rather than following a single styling formula, the film embraces experimentation, with different silhouettes, proportions and textures coming together to create looks that feel personal.

The Palmonas x Tanya Ghavri collection is available for a limited time, only until 30 October. The campaign invites jewellery lovers to explore Tanya’s edit and experiment with their own take on jewellery maxxing before the collection is no longer available.

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