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Gold  faces selling pressure, MCX Gold sees single day drop of Rs 11000

Price drop highlights the fragility of safe-haven premiums in the face of a strengthening US dollar and shifting treasury yields.

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The gold  faced selling pressure on Thursday, reversing gains seen in the previous two sessions. 24 Karat gold dropped by Rs 109 to around Rs 16,237 per gram, while 22 Karat gold fell by Rs 100 to about Rs 14,885 per gram, reflecting the broader correction in international gold prices.

The dramatic fluctuation in gold prices observed on March 12-13, 2026, serves as a quintessential case study in market volatility and the interplay of macroeconomic indicators. With a single-day drop of approximately Rs.11,000 on the Multi Commodity Exchange (MCX) and a domestic correction bringing 24 Karat gold to roughly Rs.16,237 per gram, the event highlights the fragility of safe-haven premiums in the face of a strengthening US dollar and shifting treasury yields. This essay analyzes the catalysts behind this correction and evaluates the strategic implications for investors.

Macroeconomic Catalysts: The Dollar-Yield Nexus The primary driver of the recent sell-off, despite heightened geopolitical tensions in the Middle East, is the inverse correlation between the US dollar and bullion. As US bond yields rose, the opportunity cost of holding non-yielding assets like gold increased. In management theory, this represents a “liquidity preference shift.” Investors moved away from the “insurance” of gold to capitalize on the higher risk-adjusted returns of debt instruments, bolstered by a robust greenback.

Furthermore, the domestic drop of Rs.11,000 in India—a market characterized by high price sensitivity—indicates a correction of previous “overheating.” As international spot prices weighed against $5,180 per ounce, the Indian market, which often carries a premium due to import duties and local demand, saw a rapid unwinding of long positions.

Geopolitical Friction vs. Inflationary Hedges A paradox in the current market is the simultaneous rise of crude oil prices above $100 per barrel due to the US-Iran conflict. Traditionally, such escalations drive gold upward as an inflation hedge. However, the current decline suggests that market participants are currently prioritizing “monetary certainty” (the dollar) over “geopolitical risk insurance” (gold).

From a management perspective, this reflects a shift in the Beta of gold. While it remains a hedge against inflation, its sensitivity to interest rate projections and currency strength has momentarily eclipsed its role as a conflict-driven safe haven. The selling pressure on Thursday suggests that the market had already priced in much of the geopolitical risk, leading to a “sell the news” phenomenon.

Strategic Outlook: Will Gold Reclaim Losses? The question of a recovery depends on two pivotal factors: technical support levels and the trajectory of the Federal Reserve’s monetary policy. Historically, gold sees strong “dip-buying” from institutional investors and central banks when prices retreat to psychological support levels. In the Indian context, a drop of this magnitude often triggers a surge in physical demand, which can provide a floor for MCX prices.

If crude oil continues its trajectory above $100, the resulting inflationary pressure will eventually force a re-evaluation of gold. In the short term, however, the “Direct Fall” signals a period of consolidation. Management professionals should view this not as a collapse of value, but as a necessary correction that aligns the asset with current yield realities.

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Zithara.AI Partners With Tyaani Jewellery To Enable Smarter Customer Engagement

Collaboration to leverage AI native CRM capabilities for personalised customer interactions and stronger customer relationships

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Zithara.AI, an AI native customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engagement through technology and data driven insights across the brand’s retail operations.

Through the partnership, Tyaani Jewellery will leverage Zithara.AI’s AI native CRM platform to bring greater structure to customer engagement and relationship management. The platform will enable the brand to organise customer information, understand engagement patterns, and create a more connected view of customer interactions. The platform will help Tyaani Jewellery strengthen its approach to customer engagement by enabling more structured and data driven interactions with its customers.

The collaboration is aimed at helping Tyaani Jewellery build stronger relationships with customers beyond individual transactions while creating greater opportunities to increase sales and repeat purchases. By using customer insights to identify relevant engagement opportunities, the platform will support the brand in following up with potential customers, re engaging existing customers and delivering more personalized communication based on customer preferences and purchase behaviour. This can help improve customer conversions, strengthen retention and enable retail teams to turn customer data into actionable insights that contribute to increased sales, stronger customer lifetime value and long term revenue growth.

Speaking about the partnership Manraj Singh, Chief Marketing Officer, Tyaani Jewellery said:

“Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase. As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.”

Varun Kashyap, Co-Founder, Zithara.AI, said:

“Tyaani Jewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us. We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.”

Sridevi Reddy, Co-founder, Zithara.AI, added:

“Customer engagement in jewellery retail is increasingly about understanding the individual behind every transaction. With AI native capabilities, retailers can move from broad based communication towards experiences that are more relevant to customer preferences, behaviour and purchase journeys. Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.”

The partnership reflects the growing role of AI and customer data in shaping the next phase of jewellery retail, where personalised engagement and long term customer relationships are becoming increasingly important. Through the collaboration, Tyaani Jewellery and Zithara.AI aim to create a more connected and data driven approach to customer engagement that supports stronger relationships and the brand’s continued retail growth.

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