Malabar Gold & Diamonds, the Responsible Jeweller, proudly announces its much-awaited festive offers for Akshaya Tritiya. Continuing its tradition of bringing value, trust, and excellence to its customers, Malabar presents exclusive deals designed to make this auspicious occasion even more memorable.

As part of the Akshaya Tritiya celebrations, Malabar Gold & Diamonds is offering customers up to 25% off on the making charges of gold jewellery, a flat 25% off on the making charges of precious stones and uncut diamond jewellery, and up to 25% off on diamond value. These festive offers provide an exceptional opportunity for customers to invest in jewellery that blends craftsmanship with value.

To make the purchase experience even more rewarding, Malabar is offering a free silver coin with advance bookings. Customers can book their jewellery by paying a minimum of 10% of the total value and stay protected from gold price hikes. The final price will be either the booked rate or the prevailing market rate—whichever is lower—giving customers the best possible deal.

To mark the auspicious occasion of Akshaya Tritiya, Malabar Gold & Diamonds has unveiled a new jewellery collection under the exclusive brand ‘Divine’, named ‘Tanvika’—featuring designs that celebrates the spirit of devotion. Inspired by divinity and brought to life through impeccable craftsmanship, the collection presents stunning new designs, each reflecting timeless traditions and abundance of the season.

Speaking about the festive offers, M.P. Ahammed, Chairman, Malabar Group, said, “Akshaya Tritiya holds immense cultural significance as a day of prosperity and new beginnings. At Malabar Gold & Diamonds, we aim to make this occasion even more special for our customers by offering unmatched value and timeless designs. Our exclusive offers are a way to express our gratitude and continue building lasting relationships with our valued patrons.”

Akshaya Tritiya is widely regarded as a time to welcome prosperity and mark new beginnings. With thoughtfully curated offers and flexible booking options, Malabar Gold & Diamonds aims to align with the significance of the occasion, allowing customers to make considered and meaningful purchases during this festive period.

Senco Gold & Diamonds has released a moving new campaign film titled #AapkaShukriya, the latest installment in its ‘Khushiyon Ki Reet’ series. This emotionally resonant ad pays tribute to the kaarigars—the skilled artisans whose craftsmanship breathes life into every piece of Senco jewellery.

Shining a light on the often-overlooked stories of these master craftsmen, the film acknowledges their deep role in not just creating beautiful jewellery, but in shaping Senco’s 85-year legacy of artistry, tradition, and emotional connection.

“Our ‘Aapka Shukriya’ film is an ode to our kaarigars and the exquisite craftsmanship that Senco’s legacy is built on,” said Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds.

“We thank our kaarigars for their dedication, skill, and loyalty over the decades and generations. They are the true artists behind every Senco masterpiece.”

The campaign builds on the previous film in the series, which introduced the Vivaah Collection—a bridal range that blends traditional charm with modern elegance. Featuring intricate designs in gold, diamond, polki, and antique styles, the collection includes standout pieces like gold pola chokers, chur bangles, and gold-pearl necklaces.

With #AapkaShukriya, Senco once again turns the spotlight onto the hands behind the heritage—the kaarigars who carve every curve and set every stone, transforming raw gold into symbols of joy and legacy.

Bhima Jewels has unveiled its latest brand campaign, ‘Bangaram Ante Bhima’—a heartfelt tribute to the cultural heritage of Andhra Pradesh and Telangana and the timeless emotional connection these regions share with gold.

The campaign, which translates to “If it’s gold, it’s Bhima,” draws inspiration from the Telugu word ‘Bangaram’, which not only means gold, but is also used as an affectionate term for someone deeply cherished. Through this poetic duality, Bhima Jewels celebrates both the precious metal and the women who light up homes with their presence and love.

Fronted by Tollywood superstar Ram Charan, the campaign positions Bhima as the gold brand that truly understands the heart of Telugu culture.

Abhishek Bindumadhav, Managing Director of Bhima Jewels, shared his vision behind the campaign: “Bangaram Ante Bhima is more than just a campaign—it’s a grand celebration of Andhra Pradesh and Telangana’s enduring love for gold. And at the center of it all is our brand ambassador, Ram Charan. From the breathtaking jewellery to the vibrant visuals, everything captures the soul of the region.”

Conceptualized by FCB Ulka, the campaign is steeped in cultural insight and crafted to emotionally connect with audiences across the Telugu-speaking states. It brings together stunning visuals, festive imagery, and traditional motifs that reflect the grandeur and warmth of local celebrations.

The campaign is now live across television, digital, and social media platforms, aiming to deepen Bhima’s resonance with families throughout Andhra Pradesh and Telangana—where gold is not just a symbol of wealth, but a part of life’s most cherished moments.