OurBuzz
GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected
The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.
Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.
The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.
GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.
Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.
Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.
Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”
GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
BrandBuzz
BlueStone-backed Ethera launches ‘Akshaya Tritiya Edit,’ designed for Life Beyond The Festival
The Sanskrit meaning of Akshaya Tritiya, the two words, holds a lot of importance. “Akshaya” means “Eternal”, and the term “Tritiya” signifies the third day of the illuminated half of the Vaishakha month.
BlueStone-backed Ethera, the lab-grown diamond jewellery brand, is marking this Akshaya Tritiya with a fresh perspective on festive buying, shifting the focus from one-day purchases to jewellery designed for everyday life. With its “Akshaya Tritiya Edit,” rooted in Ethera’s modern design language, the collection brings together pieces that are minimal yet expressive, meant to be worn across different occasions.
Ethera is working to shift the festive buying narrative in India, traditionally driven by ritual, where many consumers opt for gold coins as symbolic purchases, valued for investment but rarely worn. The brand positions jewellery as a more practical alternative, combining long-term value with everyday usability.
As consumer preferences evolve, Ethera has noticed a shift toward pieces that integrate into daily life. Rather than remaining stored away, jewellery is increasingly chosen for wearability and versatility. In this context, Ethera’s lightweight designs and lab-grown diamonds offer the same visual appeal as natural diamonds in formats suited to regular use, supporting the brand’s philosophy of “wear what you love every day.”
Spanning rings, earrings, pendants, and wristwear, the Akshaya Tritiya Edit features clean silhouettes, refined forms, and lightweight designs crafted for everyday styling. From solitaires to contemporary clusters, each piece can be layered, revisited, and lived in beyond a single occasion.
Commenting on the initiative, Nitesh Jain, Co-founder, Ethera, said,“India’s jewellery sales crossed Rs. 12,000 crore during Akshaya Tritiya last year. Which is amazing, but what interests us is what happens after, the life a piece goes on to have. Does it stay locked away, or does it become part of your everyday? At Ethera, we design with that second life in mind. Jewellery should feel effortless to wear, because the real value of what you buy isn’t defined by the day you bought it, but by how often you choose to wear it after.”
Observed as one of the most auspicious days in the Hindu and Jain calendars, Akshaya Tritiya will be marked on Sunday, April 19, this year. The day is believed to bring enduring prosperity and good fortune, making it an ideal time for new beginnings and meaningful investments. Among its many traditions, buying jewellery, especially gold, continues to hold deep cultural significance as a symbol of wealth and security.
Building on this mindset, Ethera encourages consumers to explore fine jewellery that balances design with practicality. With lab-grown diamond pieces across accessible price points, including 9KT gold options, the brand makes it easier to choose jewellery that fits lifestyle and budget.
Adding a layer of personal expression, the collection offers customisation across gold purities, 9KT, 14KT, and 18KT, and finishes ranging from classic yellow to rose and subtle white gold. The result is jewellery that adapts to your mood, your style, and the many versions of you.
For the festive period, Ethera is offering up to 50% off on making charges and 20% off on diamonds, making it easier for customers to invest in pieces that hold value beyond the occasion.
As Ethera continues to strengthen its presence in everyday fine jewellery, this Akshaya Tritiya underlines its intent: jewellery isn’t for a day, it’s meant to be lived in, every day.
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