OurBuzz
GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected
The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.
Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.
The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.
GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.
Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.
Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.
Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”
GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
GlamBuzz
Kalyan Jewellers Announces Sara Ali Khan as Brand Ambassador
Joins Amitabh Bachchan & Katrina Kaif as the Face of the Brand
Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, today announced actor Sara Ali Khan as its newest brand ambassador. She joins the brand’s distinguished family of ambassadors, including Shri Amitabh Bachchan and Ms Katrina Kaif, further strengthening Kalyan Jewellers’ connect with consumers across regions and generations. The association marks another milestone in Kalyan Jewellers’ journey to connect with a new generation of consumers while staying true to the values of trust, transparency and craftsmanship that have defined the brand for over three decades.
Sara Ali Khan has emerged as one of India’s most distinctive voices among young actors. Known for her authenticity, intellectual curiosity and deep appreciation for India’s cultural heritage, she represents a generation of Indian women who are confident in their individuality, rooted in tradition and modern in their outlook. These qualities resonate strongly with Kalyan Jewellers’ enduring belief that while styles evolve, values remain timeless.
She is known for her memorable performances in Kedarnath, Atrangi Re, Zara Hatke Zara Bachke, Metro… In Dino, and her latest hit Pati Patni Aur Woh Do, firmly establishing herself as one of Bollywood’s leading commercial actresses while consistently balancing critical acclaim with box-office success.
As India’s jewellery market continues to evolve, consumers are increasingly seeking brands that combine heritage with contemporary relevance. Through this partnership, Kalyan Jewellers reinforces its commitment to celebrating the many facets of today’s Indian woman — one who embraces her roots while confidently charting her own path.
Sara Ali Khan will feature in Kalyan Jewellers’ upcoming integrated marketing campaigns across television, digital, print, outdoor and in-store platforms, highlighting the brand’s extensive portfolio of jewellery crafted for celebrations.
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:

“At Kalyan Jewellers, we celebrate the values, relationships and milestones that jewellery comes to represent in people’s lives. Sara embodies a refreshing balance of confidence and authenticity. She represents a new generation of Indian women who are intellectually curious, culturally rooted and unapologetically themselves. That makes her a natural fit for Kalyan Jewellers and the values we have stood for over the years. We are delighted to welcome her to the Kalyan family and look forward to a meaningful association.”
Speaking on the partnership, Sara Ali Khan said:
“Kalyan Jewellers has earned the trust of generations through its unwavering commitment to quality, craftsmanship and transparency. For me, jewellery is deeply personal — it carries memories, celebrates relationships and becomes part of life’s most meaningful occasions. I admire how Kalyan Jewellers continues to honour India’s rich traditions while evolving with the aspirations of today’s consumers. I am excited to be part of this journey.”

With a strong and expanding presence across India and international markets, Kalyan Jewellers continues to redefine the jewellery retail experience through exceptional craftsmanship, transparent business practices and customer-first innovations. The association with Sara Ali Khan reflects the brand’s continued evolution while remaining firmly anchored in the values that have made it one of the most trusted names in the jewellery industry.
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