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GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected

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The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.

Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.

The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.

GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.

Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.

Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.

Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”

Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”

GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.

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This Diwali, You Are The Occasion: Lukson Reimagines Festive Jewellery Shopping With Its New Campaign

Ahead Of Dhanteras and Diwali, The Lab Grown Diamond Jewellery Brand Puts Self Expression At The Heart Of The Season With ‘You Are The Occasion’, A Campaign That Asks Why Anyone Should Wait For A Reason To Shine

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With Dhanteras on Friday, 6 November and Diwali on Sunday, 8 November, India is entering its biggest jewellery buying week of the year. This Diwali, Lukson, a contemporary lab grown diamond jewellery brand, is asking a simple question: why wait for an occasion when every moment is worth celebrating? With its festive campaign, ‘You Are the Occasion’, the brand challenges conventional occasion led jewellery shopping and invites consumers to make themselves the reason to sparkle this season.

The campaign builds on a simple idea: celebrations need not be limited to festivals, weddings or milestones. A personal achievement, a spontaneous evening out, or simply the desire to feel good can be reason enough to dress up. In a season when jewellery is so often bought for the calendar, by putting the individual at the centre of the celebration, Lukson encourages consumers to embrace a more personal and spontaneous approach to jewellery, this Diwali and beyond.

Commenting on the campaign, Anand Lukhi, Co Founder, Lukson, said:

“At Lukson, we believe jewellery should reflect the person wearing it, not just the occasion. With ‘You Are the Occasion’, we want to encourage people to find joy in their own moments and celebrate what makes them unique.”

The campaign’s brand film, ‘This Festive Season, Be Your Own Occasion’, brings this philosophy to life, presenting lab grown diamond jewellery as an expression of personal style and individuality rather than something reserved exclusively for special events.

Sharing the consumer insight behind the campaign, Shubham Patil, Head of Marketing, Lukson, said:

“We saw an opportunity to move beyond the usual festive narrative of buying jewellery for a particular event. Our aim was to create a campaign that feels personal and relevant to how people want to express themselves today, making jewellery a choice driven by how they feel, not just by what the calendar says.”

Through its focus on contemporary design and accessible premium positioning, Lukson aims to make lab grown diamond jewellery relevant to a wider range of occasions, from Diwali gatherings and festive evenings to everyday moments of self expression.

The campaign comes as Lukson continues to strengthen its presence across India, with 15 stores across 11 cities and an online shopping platform at www.lukson.co. Through the festive period, the campaign is being brought to consumers across digital platforms and the brand’s retail network, alongside its Big Bling Festival in stores, which offers a flat 30 percent off on diamond value and up to 100 percent off on making charges, with a complimentary gold coin.

With ‘You Are the Occasion’, Lukson offers a fresh perspective on festive jewellery shopping this Diwali, encouraging consumers to define their own reasons to celebrate.

Don’t wait for the occasion. Be the occasion.

Watch the Brand Film

This Festive Season, Be Your Own Occasion | Lukson

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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