OurBuzz
GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected
The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.
Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.
The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.
GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.
Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.
Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.
Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”
GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
BrandBuzz
Kalyan Jewellers Reimagines The Wedding Blessing With New ‘Kalyan Bhava’ Campaign
The Campaign Brings A Mystical Vision Of An Indian Wedding To Life, Extending Blessings Beyond The Couple To The Families and Futures Coming Together
Indian weddings have long been accompanied by traditional blessings for a happy and prosperous life ahead. With its latest brand campaign, Kalyan Jewellers takes this familiar sentiment and elevates it to a larger cultural meaning through ‘Kalyan Bhava’ – a blessing that encompasses everyone whose lives unite through marriage. Seamlessly incorporating the brand’s own name, the tagline positions Kalyan Jewellers as a true bearer of auspicious wishes.
At the heart of the campaign is a core insight: while traditional blessings like ‘Sowbhagyawati Bhava’ or ‘Ayushman Bhava’ focus solely on the bride or groom respectively, a wedding is truly the union of two families, shared values, and intertwined futures. ‘Kalyan Bhava’, which translates to ‘May all that is good be yours’, serves as an all-encompassing wish of prosperity, happiness, and goodness for everyone embarking on this new chapter together.
The 105-second campaign film features Kalyan Jewellers’ brand ambassador Amitabh Bachchan, alongside Sreeleela and Kalyani Priyadarshan. Directed by Akhil Sathyan, known for the blockbuster Sarvam Maya, the film also marks the return of legendary filmmaker and cinematographer Rajiv Menon behind the camera after a considerable interval. The campaign’s evocative music is composed by Justin Prabhakaran.
Set against the backdrop of ancient ruins overgrown with vegetation and hidden deep within a forest, the narrative follows a young girl who discovers a mysterious golden bangle. As a temple bell chimes, an enigmatic figure played by Amitabh Bachchan appears as a mystical guide, signalling her to look through the bangle. Through it, he reveals a magical glimpse of her future wedding day, surrounded by loved ones and filled with music and dance. As the celebrations reach their crescendo, the familiar bell chimes once more, and the mythical figure reappears, bestowing his blessing upon her. The music culminates in a chorus of Kalyan Bhava, a collective blessing for the wedding and all that it brings together.
The film blends nature, fantasy, and mysticism to create a world that is visually distinct from conventional wedding advertising. Speaking about the campaign, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:
“In our culture, a wedding is as much about heartfelt blessings as it is about celebration. It marks a new beginning for the couple while bringing two families, their traditions, and their shared dreams together. Through our signature ‘Muhurat’ line, Kalyan Jewellers has always been part of these celebrations. With ‘Kalyan Bhava’, we introduce a larger brand thought – extending the wedding blessing beyond the couple to encompass every relation a marriage forms. Since ‘Kalyan’ inherently signifies auspiciousness and prosperity, ‘Kalyan Bhava’ becomes a natural expression of our purpose: a blessing built directly into our name.”
The visual sequences highlight Kalyan Jewellers’ signature Muhurat bridal jewellery collection, showcasing exquisite natural diamonds and gemstone jewellery styled to bring contemporary elegance to a classic Indian wedding look. The multi-media campaign rolls out across platforms during the festive and wedding season, bringing Kalyan Jewellers’ latest wedding jewellery collections into a narrative built around one universal wish: May all that is good be yours!
Campaign film:
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Malayalam:
Kalyan Jewellers Reimagines The Wedding Blessing With New ‘Kalyan Bhava’ Campaign
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.