OurBuzz
GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected
The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.
Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.
The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.
GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.
Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.
Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.
Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”
GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
GlamBuzz
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
Four franchise showrooms add approximately 12,000 sq. ft. of retail space, taking the brand’s total retail footprint beyond 90,000 sq. ft.; Bettiah marks its entry into Bihar.
Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, today announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.




Each new franchise-operated showroom measures approximately 3,000 sq. ft. Together, the openings add around 12,000 sq. ft. of retail space and take the brand’s overall retail footprint to more than 90,000 sq. ft. The Bettiah opening is Aisshpra’s first in Bihar, where Siwan and Gopalganj are also in its expansion pipeline. The Lucknow launch marks its third showroom in the city.
Jewel Story takes centre stage across all four stores
All four showrooms feature a dedicated store-in-store presence for Jewel Story, Aisshpra’s lifestyle jewellery brand. Designed for teenagers, young adults and customers up to around 40 years of age, Jewel Story focuses on lightweight, wearable, modern jewellery across 9KT to 22KT gold purity. The concept seeks to make jewellery relevant to everyday personal style, alongside Aisshpra’s traditional, bridal and occasion-wear collections.





Leadership on expansion and legacy
Atul Saraf, Director, Aisshpra Gems & Jewels
“Since 1940, our most important achievement has been the trust we have earned across generations. Opening four stores together is a proud milestone, and every new showroom brings the responsibility of preserving that trust.”
Anoop Saraf, Director, Aisshpra Gems & Jewels
“As we enter new markets, Trust, Integrity and Ethics remain our guiding principles. We want customers in every city to experience the same transparency, quality and care that have defined Aisshpra for decades.”
Vaibhav Saraf, Director, Aisshpra Gems & Jewels
“Moving from 16 to 20 stores in one day is a major jump in our network. Our footprint now exceeds 90,000 sq. ft., three additional stores are under construction, and we are working towards 30 stores by March 2028. Bettiah opens the door to Bihar, while our third Lucknow showroom deepens our presence in a key market.”
Saumitra Saraf, Director, Aisshpra Gems & Jewels
“Younger customers increasingly want jewellery that feels contemporary, versatile and easy to wear. Jewel Story brings that proposition to every new showroom, with modern designs spanning 9KT to 22KT.”
Inauguration celebrations and opening offers
The celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur. The Bettiah inauguration took place in the presence of local dignitaries.
Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
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