OurBuzz
GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected
The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.
Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.
The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.
GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.
Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.
Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.
Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”
GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
BrandBuzz
Forevermark Diamond Jewellery Unveils Avaanti: A Celebration Of Life’s Never-Ending Symphony
The Campaign Stars Actor Nupur Sanon, Chef Guntas Bhasin & Singer Lisa Mishra
Forevermark Diamond Jewellery introduces Avaanti, a new diamond jewellery collection that captures the beauty of becoming – a journey that does not seek a final note. Rooted in the philosophy of “my never-ending symphony,” Avaanti by Forevermark Diamond Jewellery reflects the rhythm of evolving identities, personal reinvention, and the quiet power of moving forward.
Designed with Forevermark’s signature natural diamonds, Avaanti by Forevermark Diamond Jewellery is defined by fluid, sculptural forms that appear to fold seamlessly into one another, an expression of continuity, movement, and the interconnectedness of life’s many chapters. Each piece mirrors the idea that growth is not linear, but layered, with every moment leading into the next.
Bringing this philosophy to life, Forevermark Diamond Jewellery collaborates with three distinct voices – entrepreneur Nupur Sanon, Chef Guntas Bhasin, and Singer – Lisa Mishra – in a campaign film that captures journeys defined not by endings, but by constant evolution.
Through deeply personal narratives, the film traces pivotal turning points that shaped each of them. For Nupur Sanon, it is the courage to step away from a conventional path in engineering to find her voice in music and films, a journey still unfolding. For Guntas Bhasin, it is a story of reinvention – from chartered accountancy to culinary artistry, building a name through resilience, belief, and starting over. For Lisa Mishra, it is the transformation of a single moment of discovery into an enduring artistic voice – moving beyond first impressions to become undeniable.
Across each story, a shared sentiment emerges – “Not the end. Still becoming.” – echoing the spirit of Avaanti by Forevermark Diamond Jewellery.
Commenting on the launch, Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd., said:

“With Avaanti, Forevermark Diamond Jewellery celebrates a new expression of luxury – one that embraces individuality, change, and the courage to evolve. Each piece flows into the next without a defined beginning or end, much like the journeys we experience in life. The name ‘Avaanti’ reflects forward movement.
Translating this philosophy into lived experiences, Forevermark Diamond Jewellery brings together entrepreneur Nupur Sanon, chef Guntas Bhasin, and singer Lisa Mishra – three contemporary voices whose stories mirror Avaanti’s spirit of forward motion and fearless change. Through this campaign, we wanted to spotlight narratives that resonate with a generation that is constantly discovering, evolving, and redefining itself not the end, but still becoming.”
With Avaanti, Forevermark Diamond Jewellery continues to evolve the language of fine jewellery – where each piece is not just an adornment, but a reflection of an ever-unfolding journey. A reminder that every step forward, no matter how unexpected, is part of a larger symphony still in the making.
Forevermark Avaanti Open Ring in Gold:

A contemporary interpretation of fluidity and form, the Avaanti Open Ring features a graceful open silhouette that reflects movement and individuality. Anchored by a radiant Forevermark diamond, the design balances minimalism with bold expression, making it a versatile statement for everyday elegance.
Forevermark Avaanti Pendant in Gold:
Delicate yet impactful, the Avaanti Pendant captures effortless sophistication. Suspended with precision, the diamond appears to move with the wearer, symbolising progress and continuity. Its refined design makes it perfect for layering or wearing as a standalone signature piece.

Forevermark Avaanti Bangle in Gold:

Defined by a slender, refined silhouette, the Avaanti Bangles embody modern minimalism with effortless elegance. Featuring a distinctive design with a culet-inspired tip on one end and a radiant Forevermark solitaire diamond on the other, the piece captures a sense of movement and balance.
Forevermark Avaanti Wrap Hoop Earrings in Rose Gold:
The Avaanti Wrap Hoop Earrings reinterpret classic hoops with a contemporary twist. Featuring a dynamic wrap design, they frame the face while offering a perfect balance of boldness and sophistication.

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