OurBuzz
GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected
The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.
Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.
The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.
GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.
Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.
Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.
Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”
GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
BrandBuzz
P N Gadgil and Sons Welcomes Sonali Bendre As Brand Ambassador
Iconic Actor To Lead Brand’s Flagship Campaign, Launched On 8th May. Campaign Celebrates The Timeless Bond Between Women, Gold, and Grace
P. N. Gadgil & Sons (PNGS), one of India’s most trusted jewellery brands with over 192+ years of legacy, today announced the appointment of celebrated actor Sonali Bendre as its Brand Ambassador. The campaign launched on 8th May 2026, with Sonali as the face of PNGS’s main brand identity — featuring the Mangalsutra, traditional jewellery collections, and the brand’s enduring promise of jewellery as heirloom, not merely adornment.
A Meeting of Legacies
The partnership is rooted in a rare alignment of values. Sonali Bendre is one of India’s most enduring cultural figures — an actor who rose to iconic status in the 1990s and 2000s, and who has since earned equal admiration for her resilience, authenticity, and grace. Her personal journey through adversity, faced with quiet courage, has made her a symbol of strength for generations of Indian women. As a mother deeply rooted in her Indian identity, she is a natural and powerful fit for a brand that has stood beside Indian families at their most meaningful moments for over 192+ years. For PNGS, she is not just a celebrity endorser — she is a cultural mirror. The Mangalsutra she wears in the campaign is not a prop; it is a statement about the women PNGS has always served and celebrated.
192 Years of Gold, Trust, and Heritage
Founded in 1832 in Sangli, Maharashtra, PNGS has grown from a family workshop to a pan-India retail presence synonymous with hallmarked gold, BIS-certified craftsmanship, and deep cultural heritage. The brand’s promise has always been gold that carries meaning — pieces designed for the milestones they mark, weddings, namakaran ceremonies, anniversaries, and the quiet devotion that defines the relationship between Indian women and their jewellery. The campaign that launched on 8th May extends that promise to a new generation — speaking to the woman who is both rooted and aspirational, who values her heritage without being bound by it.
Aditya Modak, CFO and COO, P N Gadgil and Sons, said:

“At PNGS, every piece of jewellery we create carries the weight of trust — trust built over 192+ years with millions of Indian families. Welcoming Sonali Bendre as our Brand Ambassador is a natural extension of that promise. She embodies the grace, strength, and cultural pride that define the women who wear our jewellery. This partnership is not just a campaign — it is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it.”
Sonali Bendre added:
“Jewellery, for Indian women, has never just been about adornment — it is about identity, memory, and love passed down through generations. P N Gadgil and Sons understands this at a cellular level, and that is what drew me to this partnership. Wearing PNGS jewellery is not a role I am playing — it is a reflection of who I am and what I believe in. I am honoured to be the face of a brand that has been woven into the fabric of so many Indian families’ stories over centuries.”

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