OurBuzz
GJS April Edition 2024 will cater to 350+ exhibitors, across 600+ booths; 10,000+ visitors expected
The main highlight of the GJS April 2024 Show: the convergence of all range of jewellery players under one roof. Networking events and interactive seminars will facilitate knowledge exchange regarding ongoing jewellery demand trends and the potential for new launches in the upcoming season. All India Gem and Jewellery Domestic Council (GJC) is set to host the much-anticipated press conference unveiling details for the 5th edition of its flagship event, India Gems and Jewellery Show (GJS), scheduled from 2nd to 5th April 2024, at Jio World Convention Centre in Mumbai. Esteemed members of the board of directors will be present to share insights into this highly anticipated event.
Renowned as #HumaraApnaShow, the GJS is a B2B exhibition which has solidified its reputation as a ‘must-attend’ for those seeking future growth opportunities within the industry.
The show will cater to 350+ exhibitors, across 600+ booths, 10,000 plus visitors, and 2,000 plus Room – nights for the premium buyers. GJS consists exhibitors of Gold Jewellery, Diamond / Studded Jewellery, Couture & Antique Jewellery, Silver Jewellery and Artifacts, Lab Grown Diamonds, Gemstones, Allied and Machinery.
GJC has diligently ensured that every aspect of the event is meticulously organized, with arrangements such as complimentary meals provided at the venue to ensure attendees’ comfort and convenience. Additionally, a dedicated prayer room has been set up to accommodate the spiritual needs of participants.
Moreover, the GJS April 2024 Show is poised to serve as the premier platform for unveiling new designs and fashion trends, attracting corporates, chain stores, and individual retailers from both India and abroad.
Saiyam Mehra, Chairman of GJC and Convenor of GJS April 2024 Show, expressed, “Positioned as the ultimate sourcing platform for new designs and fashion trends, the GJS April 2024 show caters to jewellers of all scales. It promises to offer a state-of-the-art environment for visitors to explore innovative and trendsetting jewellery collections, fostering healthy sales growth. The Show is timed strategically before Gudi Padwa and Akshaya Tritiya, creating an ideal opportunity for retailers to explore and immerse themselves in trendsetting designs. Additionally, all precautions for the movement of goods during the Achar Sanhita period have been meticulously implemented, ensuring smooth operations and compliance with regulatory requirements and the exhibition is purely a B2B show with no physical sales.
Rajesh Rokde, Vice Chairman of GJC, said, “The GJS April 2024 presents an excellent opportunity for stakeholders across the jewellery value chain to connect with emerging talents and creative minds. We extend our heartfelt gratitude to our exhibitors and attendees, whose active participation has played a pivotal role in the success of the past four editions of GJS – India Gem and Jewellery Show. Our ongoing efforts are steadfastly dedicated to delivering an unparalleled experience to the industry, nurturing domestic business growth.”
Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC affirmed, “We’ve meticulously crafted our program, conducting thorough analysis of jewellers’ interests and needs, encompassing even the technical intricacies of compliance procedures. With this comprehensive approach, we’re confident that the GJS April 2024 Show will deliver an exceptional experience, surpassing the expectations of jewellers. Additionally, we are conducting the ‘Lets Talk’ Seminar series as part of our GJC Next Gen initiative, further enhancing the engagement and knowledge exchange opportunities at the event.”
GJC is also organising their Gala evening, GJC Nite on 3rd April 2024 at Hotel Sahara Star. Presented by IDT Gemological Laboratories Worldwide, GJC Nite is a perfect platform where the jewellers will be honoured and there would also be the Fashion Show featuring leading Indian models and celebrities showcasing some of India’s finest jewellery creations by renowned jewellers. The supporting partners – De Beers & Laxmi diamonds, with fashion shows from RK Bracelets, Padmavati Chains, Shubham Motiwala Jewellers & Unique Chains.
DiamondBuzz
De Beers Unveils A Diamond Is Forever: The Making of a Cultural Icon 1926–2026
How Four Words Changed the World of Luxury Advertising
De Beers Group, a global leader in the natural diamond industry with a legacy spanning over a century, is launching A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a visual retrospective celebrating its pioneering role in shaping the world of natural diamonds. The book traces how, beginning in the 1930s, the brand reimagined natural diamonds from discreet treasures of the elite into aspirational symbols of love, commitment, and personal achievement, cementing their place as enduring masterpieces of nature and craftsmanship.
Drawing on rare archival material, the book explores how De Beers revealed the wonder of diamonds to a wider audience, shaping modern luxury marketing from the Great Depression to today’s era of conscious luxury. At the heart of the book is one of advertising’s most celebrated moments. In 1947, copywriter Frances Gerety of N. W. Ayer captured the gemstone’s essence with four words that would forever reshape the industry: “A Diamond Is Forever.” The declaration enshrined the diamond as a promise of love and endurance, an emotional sentiment resonating far beyond the notion of a simple gift. In 1999, it was named the greatest advertising slogan of the twentieth century by Advertising Age.
Beyond aesthetics, A Diamond Is Forever explores how these campaigns shaped social rituals and behaviour over time. The rise of engagement rings in the late 1930s and strategies like the “Two Months’ Salary” guideline highlight how marketing can redefine tradition. Campaigns such as the “Right Hand Ring” also reflected evolving ideas of female independence. In India, the influence of such campaigns and marketing narratives has been equally significant, shaping consumer perceptions and aspirations around diamonds. By positioning natural diamonds as powerful symbols of love, success and personal milestones, these strategies resonated strongly with Indian audiences, encouraging a shift from traditional gold-centric purchases to viewing diamonds as meaningful, emotionally driven choices for their loved ones.
The book also highlights how De Beers fused the billion-year rarity of natural diamonds with fine art and pop culture. Works by Pablo Picasso, Salvador Dalí, and Raoul Dufy enhanced their allure, while icons like Marilyn Monroe and Elizabeth Taylor defined their glamour. Later, the 1990s “Shadows” campaign, set to Karl Jenkins’ Palladio, reinforced the diamond as timeless and unique.
In recent years, the conversation around diamonds has evolved to include provenance, sustainability and ethical stewardship, reinforcing the natural diamond’s position not only as a symbol of enduring love but also of responsibility and conscience. Much like a gallery tracing the evolution of artistic expression, A Diamond Is Forever offers rare insight into one of the most influential brand stories in history, revealing how diamonds have come to reflect the shifting ideals and aspirations of society.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.