National News
GJEPC hosts seminar on ‘Trade Opportunities’ in suburban Mumbai

GJEPC organised a seminar titled “GJEPC and Trade Opportunities” for the gem and jewellery community in suburban Mumbai on 10th May, drawing participation from over 80 stakeholders, including exporters, traders, wholesalers, budding entrepreneurs, and trade association members.
Delivering the keynote address, Ms. Khushboo Ranawat, Western Regional Chairperson, GJEPC, highlighted the Council’s initiatives aimed at supporting MSMEs and exporters through market intelligence, financial assistance, and international exposure.
Mansuhk Kothari, Member, Committee of Administration (CoA), GJEPC, elaborated on flagship initiatives like IIJS and the Parichay Card. Mr. Ashish Borda, Member – Diamond Panel, GJEPC, encouraged young entrepreneurs to explore export opportunities, noting GJEPC’s role as a guide and enabler for new entrants.
A detailed presentation by. Mithilesh Pandey, Director, MSME, GJEPC, addressed critical topics such as FTAs, e-commerce, hand-carry exports, and available government schemes. He also outlined GJEPC’s custom clearance assistance and participation in international exhibitions.
Highlighting the importance of skill development, Mr. Debashish Biswas, CEO, Indian Institute of Gems & Jewellery (IIGJ) spoke about the institute and its role in shaping the workforce for nearly four decades.
Key infrastructure developments were also spotlighted, including the upcoming India Jewellery Park Mumbai, envisioned to offer world-class facilities for MSME manufacturers, and the Mega Common Facility Centre (CFC), which provides shared access to high-end machinery and quality control services to help reduce operational costs.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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