GlamBuzz
Forevermark Diamond Jewellery Launches in Chandigarh; Inaugurated by Himanshi Khurana
Filmstar Himanshi Khurana graces the inauguration of The De Beers Group store
Forevermark Diamond Jewellery from De Beers Group launched its first store in Chandigarh at Nexus Elante Mall, inaugurated by celebrated film star Himanshi Khurana; located within the mall’s newly opened jewels souk zone. Known for its exquisitely crafted everyday diamond jewellery, international designs and collections, the brand brings its distinctive craftsmanship and timeless elegance to the city’s discerning jewellery connoisseurs.
Forevermark Diamond Jewellery stands for transparency, trust and a high level of confidence, catering to the varied tastes of Chandigarh’s refined jewellery lovers when buying natural diamond jewellery. The brand goes beyond the 4Cs to select among the world’s most beautiful natural diamonds, that guarantees their beauty, rarity and responsible sourcing.
Speaking about the launch, Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, said,
“Natural diamonds remain the most timeless expression of luxury, increasingly chosen by modern Indian women who seek authenticity, rarity and lasting emotional value in what they wear. At Forevermark, our focus is on creating natural diamond jewellery that reflects responsible sourcing, exceptional craftsmanship and refined international designs. Our decision to expand into Chandigarh is inspired by the city’s emergence as one of India’s fastest-growing luxury markets and by a discerning clientele with a deep appreciation for quality and design excellence. We look forward to bringing an elevated Forevermark experience to customers here and becoming part of their most meaningful celebrations and milestones.”
For the opening of this exclusive boutique at Nexus Elante Mall in Chandigarh, Forevermark Diamond Jewellery from De Beers Group is proud to partner with Vismay Jewels.
Adorned with beautiful Forevermark diamond jewellery from the signature Icon collection, film star Himanshi Khurana said,
“Natural diamonds have always made me feel confident, timeless and truly unique, which is why being part of the Forevermark Diamond Jewellery store launch in Chandigarh is so special. I love the brand’s exquisite craftsmanship and international designs especially the Icon collection which I am wearing today as well as the stunning solitaire range available in the store that beautifully celebrates individuality and rare moments.”
The new boutique offers an immersive luxury experience and showcases a wide range of diamond jewellery collections right from everyday pieces to statement high jewellery & bridal collections across the brand’s signature collections like Icon, Avaanti, Twogether and more. The elegant space also features the brand’s special solitaire lounge alongside international collections designed in Italy, reflecting a perfect blend of contemporary design and timeless craftsmanship.
With its entry into Chandigarh, Forevermark continues to strengthen its presence across India’s key luxury destinations, bringing its legacy of exceptional diamond craftsmanship and design closer to the region’s discerning jewellery lovers.
GlamBuzz
Aura Bling Jewels Redefines The Mangalsutra With The Saubhagya Collection With Nehha Pendse
Contemporary Designs That Blend Tradition, Versatility and Everyday Elegance
The new collection presents the mangalsutra for today’s woman through lightweight, contemporary designs with interchangeable pendants and Italian-design chains, supported by a digital-first campaign ‘Rooted, Not Restricted’.
Nashik, 5th August 2026: Aura Bling Jewels has unveiled the Saubhagya Collection, a contemporary mangalsutra line launched alongside its new brand campaign, ‘Rooted, Not Restricted’, starring film and television actress Nehha Pendse.
Crafted for the modern Indian woman, the collection brings together 25 lightweight designs, in an 18K gold-plated finish with anti-tarnish protection built to move as effortlessly as she does. Blending understated elegance with everyday versatility, each piece transitions seamlessly from workwear to festive wear to westernwear, while staying true to the mangalsutra’s timeless symbolism.
The Saubhagya Collection gives the mangalsutra a fresh, contemporary identity—one that reflects how today’s women live, dress and express themselves. Featuring interchangeable pendants paired with sophisticated Italian-designed chains, the collection offers a rare mix of versatility, elegance and innovation in a single design.
The launch marks another milestone in Aura Bling Jewels’ journey as a design-led jewellery brand built on everyday elegance, further strengthening its growing portfolio of thoughtfully crafted, contemporary pieces.
Powering it all is the digital-first campaign, ‘Rooted, Not Restricted’, which captures the evolving aspirations of modern women who seek jewellery that effortlessly blends heritage with versatility. Through a series of striking campaign films and digital assets featuring Nehha Pendse, Aura Bling Jewels reimagines the mangalsutra as a contemporary symbol of tradition, thoughtfully designed to complement everyday wardrobes.
Commenting on the launch, Neha Kotawar, CEO & Co-Founder, and Anant Jadhav, CMO & Co-Founder, Aura Bling Jewels, said:
“We’ve always believed elegance should be part of everyday life, not reserved for special occasions. The Saubhagya Collection reflects this philosophy by giving the mangalsutra a contemporary expression through lightweight craftsmanship, versatile design and everyday wearability. With ‘Rooted, Not Restricted’, we hope to encourage women to embrace tradition in a way that feels authentic to their lifestyles.”
Speaking about her association with Aura Bling Jewels, actress Nehha Pendse said:
“The mangalsutra has always represented love and commitment, but I believe it can also reflect confidence and individuality. What I love about Aura Bling’s collection is that it allows women to celebrate tradition while expressing their own personal style. That’s exactly what ‘Rooted, Not Restricted’ stands for, and I’m delighted to be associated with this campaign.”
Designed and crafted in Nashik, the Saubhagya Collection reflects Aura Bling Jewels’ deep-rooted commitment to Indian craftsmanship, reimagined for contemporary lifestyles. Guided by its philosophy of ‘Elegance for Everyday’, the brand continues to push the boundaries of modern jewellery blending premium craftsmanship, thoughtful design and everyday wearability into every piece.
Collection Highlights:
- Officially titled the Saubhagya Collection, 25 designs launching now, with 10 more to follow
- Designed for everyday wear with lightweight construction, 18K gold plating, anti-tarnish protection and hypoallergenic materials
- Interchangeable pendants paired with Italian design chains, a first-of-its-kind offering in the category
- The collection is available at prices starting from INR 2,499
- Currently available on AuraBlingJewels.com, and at the Aura Bling Jewels’ showroom in Nashik, Maharashtra
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