National News
GJEPC Hosts PM Vishwakarma Registration Camp & Gap Study at Hupari’s Silver Hub
GJEPC, in collaboration with the Hupari Chandi Hastkala Udyog Vikas Foundation, organised a PM Vishwakarma Registration Camp at the Silver Hub in Hupari, Maharashtra on 18 May, to enrol local artisans and extend the benefits of formal recognition and skill-based government schemes. The initiative aimed to bring Hupari’s skilled silversmiths under the ambit of the PM Vishwakarma Yojana, enabling access to training, financial assistance, and market linkages.
GJEPC conducted a similar PM Vishwakarma Registration Camp in Kolhapur on 17th May in collaboration with Gold-Silver Artisans Bahuudeshiya Association, Maharashtra State, and RRB Foundation (NGO & Trust).
Concurrently, GJEPC conducted the second day of the Gap Study under its Mega Common Facility Centre (CFC) initiative. The session was led by Mr. Mithilesh Pandey, Director – Membership, GJEPC and Mr. Ravindra Sawant, Chief Manager, Mega CFC, who shared key findings and action points to help transform Hupari into an export-ready silver jewellery cluster.
Key focus areas included technology upgradation to meet global manufacturing standards, implementation of targeted skill development programmes, and the creation of modern infrastructure including testing laboratories and hallmarking centres.
GJEPC also engaged with representatives of the Chandi Malak Utpadak Association and Chandi Karkhane Dar Association to identify local challenges and explore opportunities in areas such as production scalability, branding, packaging, quality assurance, and export documentation.
The Gap Study is part of GJEPC’s broader strategy to integrate traditional jewellery-making hubs like Hupari into the global value chain, and position India as a leading exporter of handcrafted silver jewellery.
National News
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.
While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”
Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.
The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.
Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.

Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”
At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.
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