National News
GJEPC Hosts PM Vishwakarma Registration Camp & Gap Study at Hupari’s Silver Hub
GJEPC, in collaboration with the Hupari Chandi Hastkala Udyog Vikas Foundation, organised a PM Vishwakarma Registration Camp at the Silver Hub in Hupari, Maharashtra on 18 May, to enrol local artisans and extend the benefits of formal recognition and skill-based government schemes. The initiative aimed to bring Hupari’s skilled silversmiths under the ambit of the PM Vishwakarma Yojana, enabling access to training, financial assistance, and market linkages.
GJEPC conducted a similar PM Vishwakarma Registration Camp in Kolhapur on 17th May in collaboration with Gold-Silver Artisans Bahuudeshiya Association, Maharashtra State, and RRB Foundation (NGO & Trust).
Concurrently, GJEPC conducted the second day of the Gap Study under its Mega Common Facility Centre (CFC) initiative. The session was led by Mr. Mithilesh Pandey, Director – Membership, GJEPC and Mr. Ravindra Sawant, Chief Manager, Mega CFC, who shared key findings and action points to help transform Hupari into an export-ready silver jewellery cluster.
Key focus areas included technology upgradation to meet global manufacturing standards, implementation of targeted skill development programmes, and the creation of modern infrastructure including testing laboratories and hallmarking centres.
GJEPC also engaged with representatives of the Chandi Malak Utpadak Association and Chandi Karkhane Dar Association to identify local challenges and explore opportunities in areas such as production scalability, branding, packaging, quality assurance, and export documentation.
The Gap Study is part of GJEPC’s broader strategy to integrate traditional jewellery-making hubs like Hupari into the global value chain, and position India as a leading exporter of handcrafted silver jewellery.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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