National News
GJEPC Hosts PM Vishwakarma Registration Camp & Gap Study at Hupari’s Silver Hub

GJEPC, in collaboration with the Hupari Chandi Hastkala Udyog Vikas Foundation, organised a PM Vishwakarma Registration Camp at the Silver Hub in Hupari, Maharashtra on 18 May, to enrol local artisans and extend the benefits of formal recognition and skill-based government schemes. The initiative aimed to bring Hupari’s skilled silversmiths under the ambit of the PM Vishwakarma Yojana, enabling access to training, financial assistance, and market linkages.
GJEPC conducted a similar PM Vishwakarma Registration Camp in Kolhapur on 17th May in collaboration with Gold-Silver Artisans Bahuudeshiya Association, Maharashtra State, and RRB Foundation (NGO & Trust).
Concurrently, GJEPC conducted the second day of the Gap Study under its Mega Common Facility Centre (CFC) initiative. The session was led by Mr. Mithilesh Pandey, Director – Membership, GJEPC and Mr. Ravindra Sawant, Chief Manager, Mega CFC, who shared key findings and action points to help transform Hupari into an export-ready silver jewellery cluster.
Key focus areas included technology upgradation to meet global manufacturing standards, implementation of targeted skill development programmes, and the creation of modern infrastructure including testing laboratories and hallmarking centres.
GJEPC also engaged with representatives of the Chandi Malak Utpadak Association and Chandi Karkhane Dar Association to identify local challenges and explore opportunities in areas such as production scalability, branding, packaging, quality assurance, and export documentation.
The Gap Study is part of GJEPC’s broader strategy to integrate traditional jewellery-making hubs like Hupari into the global value chain, and position India as a leading exporter of handcrafted silver jewellery.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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