The inaugural JewelStart 2026 Industry Innovation Challenge has moved into its next phase with GJEPC and SINE IIT Bombay commencing the evaluation of shortlisted startups through a three-day virtual pitch round. The initiative aims to identify practical technology-led solutions to some of the gem and jewellery industry’s most pressing operational challenges.

The evaluation round, being held from 15 to 17 July, follows months of industry consultation that began with the collection of more than 90 problem statements from manufacturers, retailers, innovators and other stakeholders. Working jointly with SINE IIT Bombay, these were refined into 22 priority challenges, which formed the basis of the first JewelStart Innovation Challenge.

The challenge attracted over 120 startup applications, of which 62 complete submissions were received. Following an initial screening process, 27 startups have advanced to the virtual pitch stage, where they will present their solutions before an expert jury.

Addressing the opening session, Vikrant Pradhan, Director – Events, GJEPC, said the initiative was designed to connect the industry’s real-world challenges with India’s innovation ecosystem.

The seven finalists will present their innovations during Demo Day on 8 August 2026, where they will showcase their solutions to leading jewellery companies, investors and mentors. Beyond recognition, the selected startups will receive opportunities for industry mentorship, investment access and incubation support to help commercialise their technologies.

Disha Kadam, Program Manager and Coordinator at SINE IIT Bombay, outlined the evaluation framework. She said the shortlisted startups would be assessed on five parameters worth 20 marks each: Product & Solution Offering, Innovation, Alignment with the Industry Problem Statement, Team Capability to Execute, and Incubation Readiness. Each startup had 15 minutes, comprising an eight-minute presentation followed by a seven-minute Q&A session with the jury.

The evaluation process also emphasised two key considerations: the practical relevance of each solution for the gem and jewellery industry, and the startup’s readiness to benefit from the JewelStart incubation programme.

The JewelStart Innovation Challenge was launched earlier this year by GJEPC in partnership with SINE IIT Bombay to encourage startups to develop solutions across manufacturing, retail and supply chain operations. The programme forms part of GJEPC’s broader effort to accelerate innovation and technology adoption across India’s gem and jewellery sector.

Previous Article