IIJS Bharat has strengthened its engagement with Vietnam’s jewellery industry through a series of high-level meetings and market outreach initiatives aimed at attracting leading retailers, manufacturers and trade associations to the show while deepening India-Vietnam trade ties.

A key meeting, facilitated by the Embassy of India in Hanoi, brought together representatives of IIJS Bharat and the Vietnam Gold Traders Association (VGTA). The discussions were attended by Dinh Nho Bang, President, VGTA; Mr. Vu Hung Son, Vice President and Secretary General, VGTA; and Pearl Goyal from the Embassy of India.

One of the major outcomes of the meeting was the proposal to bring an official VGTA delegation to IIJS Bharat. Leading Vietnamese jewellery companies, including Bao Tin Manh Hai and MHJ Jewelry Ltd, have already confirmed their participation.

The discussions highlighted Vietnam’s strong demand for gold and silver jewellery, with Indian silver jewellery enjoying particular preference among Vietnamese buyers. The Vietnamese delegation also expressed interest in India’s advanced diamond cutting and manufacturing capabilities, opening avenues for greater technical collaboration.

Another key development was the interest shown by Bao Tin Manh Hai, one of Vietnam’s leading gold jewellery retail chains. Owned by Mr. Vu Hung Son, who also serves as Vice President of VGTA, the company operates around 100 stores and plans to expand its network to 300 outlets. The company is exploring a joint venture opportunity in India, with further discussions expected during IIJS Bharat.

The meeting also explored opportunities for broader bilateral cooperation, including the possibility of an India Pavilion at Vietnam’s Gold Jewellery Exhibition scheduled for September next year.

Expanding its outreach beyond Vietnam’s major cities, the IIJS Bharat team visited Bac Ninh, home to the Vietnam Gemstone Association (VAG). Meetings with the association’s president and senior officials resulted in a proposal to bring a VAG delegation to IIJS Bharat, which received a positive response. The proposal has since been formally acknowledged by the association.

During the visit, GJEPC representatives also toured a leading gemstone manufacturing facility in the region and personally invited its owner to participate in IIJS Bharat.

The Vietnam campaign concluded with an extensive roadshow across Hanoi and Ho Chi Minh City, where retailers were invited to attend IIJS Bharat and experience India’s jewellery manufacturing capabilities, craftsmanship, product diversity and sourcing opportunities. The outreach reinforced IIJS Bharat’s position as a key global sourcing platform for international buyers seeking reliable partnerships with India’s gem and jewellery industry.