National News
GJEPC, BDB letter to India diamond sector
Vipul Shah, Chairman-GJEPC and Anoop Mehta, President-Bharat Diamond Bourse in a letter to the diamond trade said “faced a challenging correction period with prices correcting at wholesale level over the last 18 months as the abnormal surge we witnessed subsided and we all shifted through our inventory kept in line with the unusual demand we experienced post covid. Now, the industry is at a turning point, driven by several positive dynamics. We urge everyone in the industry to recognize the clear signs of recovery and price stability moving forward.”
They said several key indicators suggest positive outlook and confidence in natural diamond pricing:
Reduced Polished Inventory: Significant reductions in polished diamond inventories across markets indicate supply is now more aligned with demand, providing a basis for price stabilization.
Limited Rough Diamond Inflow: A decrease in rough diamond supply suggests that new polished diamond production will remain limited, reducing the risk of oversupply.
Reduction in Manufacturing Capacities and Industry Debt: Industry players have responsibly managed slower demand and higher interest costs by optimizing manufacturing capacities and achieving the lowest bank debt levels in decades.
Strong August Sales: August sales figures have been robust, reflecting increased consumer confidence and positive market momentum.
Price Increases in Shortage Segments: Price rises in certain segments indicate a positive shift in market sentiment and a path toward stability.
They further stated “While India remains a growing market with increasing consumer spending, the U.S. market is showing consistent demand for natural diamonds despite recent challenges. Tenoris report is suggesting better July and some interest shifting to Natural Diamonds at retail in USA. The upcoming festive season is expected to have good sales.”
The letter also underscored the point that GJEPC is working towards enhancing the Indian diamond industry by promoting natural diamonds and diamond jewellery, and seeks partnerships with miners and trade bodies to expand market reach and increase demand in key Asian markets.
National News
Senco Gold Ltd. clocks record sales of ₹1700+ cr. for October, 56% YoYgrowth
Diwali and Dhanteras festive buying push Senco Gold & Diamonds’ sales to an unprecedented high despite highest-ever gold prices and muted Q2 demand
Senco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over Rs.1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.
Despite soaring gold prices that went up to a record high of Rs.132,294 per 10 grams on October 31, Senco’s sales grew by both volume (4% in gold, 5% in diamonds and 8% in silver) and value. Senco’s record sales numbers were driven by new design launches, positive customer sentiment and attractive festive offers that drew in a steady stream of customers across its stores pan India as well as its online platforms.

“These record numbers reflect a very positive customer sentiment indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand in the upcoming wedding season and through Q3 and Q4. Our teams are committed to constantly launching exciting new designs as per customer preference across India. We are rigorously working on ensuring operating leverage, enhanced EBITDA, and improvement in Inventory Management to enhance Return on Capital Employed (ROCE) and Return on Equity (ROE),” said Suvankar Sen, Managing Director & CEO.
For Q1, Q2 and the first month of Q3FY26, Senco’s YoY retail value growth stood at 25%, which included 19% Same Stores Sales Growth (SSSG). The brand launched three new showrooms in October in Itawa, Bikaner and Dehradun, expanding its retail footprint to 185 Senco showrooms in India and 2 in Dubai. In its lifestyle accessory segment, Senco currently has 8 Sennes showrooms.
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