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The Importance of Ergonomics in Jewellery  Design

Akash Talesara
Vice President: Asian Star Group

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What is Ergonomics?

Ergonomics is the science of designing and arranging things so that they interact efficiently and safely with people. It’s about creating products, environments, and systems that fit the people who use them, aiming to improve comfort, performance, and overall well-being. Ergonomics creates environments to optimize human well-being and performance. It is focused on creating products and spaces that are comfortable, efficient, and safe for people to use. In essence, ergonomics is all about making human experience better.

Why Ergonomics is such an important part of jewellery design?

Ergonomics is all about designing products to fit the people who use them, making them more comfortable and efficient. In jewellery, ergonomics is important for several reasons. It involves creating pieces that are comfortable and functional for the wearer while also having a pleasing aesthetic.

How can it benefit the customer?

Ergonomically designed jewellery fits better and feels more comfortable to wear. For example, rings won’t pinch your fingers, necklaces won’t irritate your neck, and earrings won’t pull on your earlobes. This ensures that customers can wear their jewellery all day without discomfort. Understanding how ergonomics can be applied to diamond jewellery design is essential for creating durable, long-lasting pieces that will be worn with delight. Factors such as weight, shape, size, and materials must be taken into account to create pieces that are both beautiful and comfortable for the wearer. 

How Ergonomics plays an important role in jewellery design?

By designing jewellery that is comfortable and functional, designers can create pieces that are not only beautiful but also practical for everyday use. Ergonomic design can also help to ensure the longevity and durability of the jewellery by reducing the risk of damage or breakage. Overall, ergonomics is an essential aspect of diamond jewellery design that ensures the well-being and satisfaction of the wearer.

When jewellery is designed with ergonomics in mind, it is more likely to withstand the wear and tear of daily use. For example, if a necklace is designed to be lightweight and properly balanced, it is less likely to break or become damaged due to excessive strain on the chain or clasp. Additionally, ergonomics can also affect the placement and security of the stones in the jewellery. If the jewellery is designed to fit comfortably on the wearer’s body, the stones are less likely to become loose or fall out. This can help to ensure the longevity and durability of the jewellery.

What are the effects of poor ergonomics on jewellery sales? 

If jewellery is uncomfortable to wear, customers are less likely to buy it. Rings that pinch, earrings that are too heavy, or necklaces that irritate the skin will deter potential buyers. Customers who experience discomfort or problems with poorly designed jewellery are likely to leave negative reviews online or share their dissatisfaction with friends and family. This can damage the brand’s reputation and discourage new customers from purchasing. Customers who have a bad experience with a piece of jewellery are less likely to make repeat purchases from the same brand. This affects customer retention and long-term sales. So it’s very important to design jewellery that is made with Ergonomics in mind.

What are the challenges and solutions in Ergonomic diamond jewellery design?

Designing diamond jewellery that is both ergonomic and aesthetically pleasing can present several challenges for designers. Here are some of the challenges that designers may face and some solutions to help overcome them.

One of the biggest challenges in ergonomic diamond jewellery design is balancing the aesthetic appeal of the jewellery with its functional aspects. A piece of jewellery may look stunning, but if it is not comfortable to wear, it may not be practical. Size is another challenge that can affect the ergonomics of diamond jewellery. Jewellery that is too large or too small for the wearer can be uncomfortable and may not sit properly on the body.

A solution to this is to create adjustable pieces of jewellery that can be resized to fit the wearer’s body. Clasps and closures are other challenges in ergonomic diamond jewellery design. Closures that are difficult to use or that cause discomfort can make the jewellery less functional and less enjoyable for the wearer. A solution to this is to use closures that are easy to use and that do not cause discomfort.

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International News

WGC Gold Market Commentary: Positioning revisited

Gold in July saw modest gains on tariff-driven inflation expectations, though a stronger US dollar capped upside. Looking ahead, fundamentals point to rising net longs bridging the gap with COMEX prices, rather than a decline in prices.

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July review

Gold edged up in July, aided by  higher tariff-led inflation expectations but a stronger US dollar proved a drag

Looking forward

A gap between prices and COMEX positioning is likely to be filled by rising net longs, not falling prices, as we view fundamentals to be supportive of the former

Gold drags itself higher

Gold prices edged up 0.3% to finish July at US$3,299/oz. A stronger US dollar contributed to positive returns in all major currencies. Year-to-date, gold remains up 26% (Table 1).

Our Gold Return Attribution Model (GRAM) suggests a positive contribution from a rise in inflation expectations and tariff tensions via our geopolitical risk metric (both Risk and Uncertainty factors). Momentum factors also contributed positively, while a stronger US dollar proved a heavy drag on returns in July (Chart 1).

Gold ETF inflows of US$3.2bn (23t) were split almost equally between North America (US$1.4bn, 12t) and Europe (US$1.8bn, 11t), while Asia slightly increased (US$0.1bn, 0.8t) and other gold ETFs (-US$0.1bn, -1t) experienced mild outflows. COMEX managed money net longs continued to build positions following the April trough.

Positioning revisited

The meaningful gap between COMEX positioning and the gold price, caused largely by tariff fears, is likely to be closed by positioning rising not prices falling, in our view

This is supported by key fundamentals, including: a weaker US dollar and real rate trajectories, alongside elevated market and geopolitical risks

Despite a disconnect between real rates and the gold price, COMEX investors have not disconnected and the relationship is likely to strengthen if yields drop.

Jaws wide open

With recent attention focused firmly on central banks, gold ETFs and Chinese investors, we thought it worthwhile to revisit what the so-called ‘fast money’ positioning on COMEX is telling us. One would think that given where gold prices are, investors would be loaded to the gills. We know this not to be the case as a share of overall portfolios, but it doesn’t appear to be the case in absolute terms either managed money shows net longs, typically representing hedge funds and larger financial institutions (dark blue line). These positions are above average, but it’s still a bit surprising they’re not higher—especially considering where gold prices are right now.

It can probably be pinned on an unwind of the tariff-fear trades in early 2025, and perhaps a bit of profit-taking. The stark sell-off in futures began well before the intraday spot priced peaked at the end of April. Looked at through a z-score lens1—so relative to recent trading ranges—this was a sharp capitulation (light blue dotted line).

Gas left in the tank

COMEX futures investors have recovered some of this lost ground, but this reset leaves us with the view that they have capacity to rebuild positions – a sentiment echoed for ETF investors in our Mid-Year Outlook.

One proviso is that fundamentals support that buying, and we think they do: A structurally weaker US dollar is one key factor and is backed by a strong case and consensus view,2 notwithstanding a possible near-term short squeeze given how crowded the trade is3

Added to that, risk perception remains elevated. Despite the current lull, the markets could be jolted by implied bond volatility or a resurgence of policy and geopolitical tensions (Chart 3)

Lower policy rates should also be a catalyst. But does that also mean lower bond yields, particularly real ones – the bit that’s empirically more important for gold? and if they haven’t mattered on the way up, will they really matter on the way down?

We care a lot

This decoupling of gold prices from inflation-linked bond yields (TIPs) is well documented by now with central banks, emerging market investors and a sprinkling of term premium the likely culprits.

But US futures investors have not decoupled from real yields, they still care. Yes, their sensitivity might be a little lower, likely due to term premia, but it’s still highly significant

Rates are probably already restrictive, so if the front end eases, the long end might follow suit. The weak labour market data in early August is edging us towards this outcome. This could also happen mechanically if lower policy rates stoke longer-term inflation fears, something that swap rates are currently hinting at (Chart 6).

In summary… Notwithstanding the risks we laid out in our Mid-Year Outlook and in What’s a bear case for gold?, if rates ease, risks linger, and the dollar stays soft, we could see managed money step back in with more conviction, particularly following the weak US labour market data in early August. This would support further flows into gold ETFs and could aid gold prices now that central banks have tailed off a bit. It’s not a done deal, but the pieces are lining up.

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International News

72nd Bangkok Gems & Jewelry Fair: Your one-stop destination for global jewellery trade

72nd Bangkok Gems & Jewelry Fair to Dazzle from 9–13 September 2025 at Queen Sirikit National Convention Center

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The world’s attention turns once again to Bangkok this September as the 72nd Bangkok Gems & Jewelry Fair (BGJF) prepares to open its doors from 9–13 September 2025 at the Queen Sirikit National Convention Center . Recognized as Asia’s premier trade event for the global gems and jewelry industry, the fair promises an unmatched showcase of artistry, innovation, and business opportunity.

Organized by the Department of International Trade Promotion (DITP) in collaboration with the Gem and Jewelry Institute of Thailand (GIT), BGJF is a celebrated platform where heritage meets cutting-edge design, and where Thailand’s legacy as a leading gemstone and jewelry hub shines on the international stage.

The 72nd edition will bring together:

  • 1,100+ world-class exhibitors from leading jewelry-producing nations.
  • 2,600 booths across 8 expansive halls featuring every facet of the industry.
  • Exquisite collections of colored gemstones, fine gold and silver jewelry, diamonds, pearls, and artisanal crafts.
  • Advanced manufacturing technology and precision tools that are transforming jewelry production.

From high-value investment pieces to contemporary fashion jewelry, the fair offers a curated selection to meet the sourcing needs of retailers, wholesalers, designers, and collectors alike.

In addition to sourcing opportunities, BGJF offers a comprehensive program designed to inspire and inform:

  • Insightful seminars led by industry experts on global trends, sustainability, branding, and digital transformation.
  • Curated design exhibitions highlighting innovative craftsmanship and emerging talent.
  • High-value business matching sessions connecting buyers with the right suppliers for strategic partnerships.

Thailand remains a world leader in gemstone cutting, jewelry design, and gold craftsmanship. The fair serves not only as a marketplace but also as a testament to Thailand’s commitment to quality, creativity, and ethical practices, reinforcing its position as a trusted sourcing destination for the global trade.

Whether your goal is to source rare gems, discover new suppliers, gain trend insights, or expand your network, the Bangkok Gems & Jewelry Fair is the one-stop destination that unites the best of the industry in one spectacular setting.

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International News

Gold hits new record high on US Tariff shift AUGMONT BULLION REPORT

Gold breaks $3500 on Bank of England rate cuts and US tariffs; Silver hits $38.5 resistance, prices may consolidate ahead of weekend.

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  • Gold reached a fresh high above $3500, with the Bank of England lowering interest rates for the sixth time this year and jobless claims increasing more than anticipated this week. The United States has placed taxes on imports of one-kilogram gold bars. Investors believe a rate cut in the United States is imminent as a result of the developments.
  • Imports of one-kilogram gold bars were subject to taxes in the US, with Switzerland’s recently declared 39% tariff rate being one of the highest the Trump administration has levied. The rule states that duty amounts on one-kilogram and 100-ounce gold bars are now governed by a separate customs law. Switzerland, the largest gold refining hub in the world, which exports substantial amounts of refined bullion to the United States, may be greatly impacted by the decision.

Technical Triggers 

  • As suggested yesterday, Gold sustained above its resistance zone of $3440-50 (~Rs 101,300-500) and follow-through buying took prices towards the next target level of $3500 (~Rs 102,200).
  • Targets also achieved in Silver as prices touched its resistance level of $38.5(~Rs 115,000), taking clues from gold. 
  • As Gold and Silver prices have touched resistance, prices are expected to consolidate in a range today with some profit booking due to the weekend.

Support and Resistance

International Gold Support Level : $3435/oz
International Gold Resistance Level : $3500/oz

Indian Gold Support Level : Rs 100,000/10 gm
Indian Gold Resistance Level : Rs 102,500/10 gm

International Silver Support Level : $36.5/oz
International Silver Resistance Level : $39/oz

Indian Silver Support Level : Rs 109,000/kg
Indian Silver Resistance Level : Rs 115,500/kg

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