National News
GJEPC and Deloitte India Empower Gem & Jewellery Exporters to Navigate US Tariff Hurdles
Webinar brings together 130+ industry participants to decode US tariff complexities and explore strategic trade solutions
In a proactive move to support the Indian gem and jewellery export community, the Gem & Jewellery Export Promotion Council (GJEPC), in partnership with Deloitte India, hosted an insightful webinar titled “US Tariff Challenges: A Strategic Webinar for Indian Gems & Jewellery Exporters.” The session saw enthusiastic participation from over 130 stakeholders across the industry.
With the global trade environment in flux, particularly due to evolving US tariff policies, the webinar aimed to provide exporters with actionable knowledge to mitigate risks and maintain competitiveness in the American market.
Expert speakers from Deloitte India — Mr. Vijay Singh Chauhan, Executive Director – Global Trade Advisory, and Mr. Gulzar Didwania, Partner and Leader – Global Trade Advisory — shared an in-depth analysis of the current US tariff landscape. They highlighted its potential impact across various segments of the Indian gem and jewellery export sector, offering clarity on legal implications and compliance strategies.
The session also included a dynamic Q&A segment, where attendees had the opportunity to voice their concerns on issues such as documentation, regulatory compliance, and anticipated shifts in trade policy. The initiative was lauded as a timely and strategic effort to prepare Indian exporters for the challenges and opportunities emerging in global trade.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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