Avira Diamonds, the lab-grown diamond jewellery brand, has marked the beginning of its South India expansion with the opening of its first store in Hyderabad. The new outlet, located in the bustling neighbourhood of Madhapur, spans 1,600 square feet and showcases a diverse collection of jewellery, including earrings, bracelets, bangles, solitaires, and coloured diamonds.

This launch is a key step in Avira’s strategic growth across southern India, with plans to open additional stores in Andhra Pradesh and Telangana.

Suresh Jain, Founder and Managing Director of Avira Diamonds, shared his inspiration behind the brand’s vision: “The concept of earth-friendly diamonds instantly captivated me with its promise of sustainability and ethical sourcing. As I immersed myself in understanding this innovative approach, I discovered its profound potential to revolutionize the industry.”

He added, “With our first store in Hyderabad, we are excited to bring Avira’s signature craftsmanship and sustainable luxury to a city known for its rich legacy in jewellery and fine living. We’re here to make diamonds accessible to every Hyderabadi household.”

Avira Diamonds currently operates eight retail stores across Chennai, Bangalore, Puducherry, and Dubai. The brand continues to position itself as a leader in sustainable luxury, offering lab-grown diamonds that blend environmental responsibility with high-end design.

Glow by Kirtilals, the modern arm of the esteemed House of Kirtilals, has expanded its retail footprint with the launch of two new showrooms in Jubilee Hills, Hyderabad, and Gandhi Nagar, Tirupur. These openings bring the brand’s total number of showrooms in India to six.

Strategically located in vibrant urban hubs, the new outlets are designed to appeal to today’s style-savvy customers who seek lightweight diamond and gold jewellery suited for daily wear. The collections blend timeless elegance with contemporary flair, offering versatile pieces that encourage individual style expression.

The expansion is part of a broader growth strategy aimed at reinforcing the brand’s presence in key southern markets. Suraj Shantakumar, Director of Business Strategy at Kirtilals, shared that customer response to the new locations has been overwhelmingly positive, aligning well with Glow’s vision for long-term growth.

Launch events in both Hyderabad and Tirupur drew enthusiastic crowds, with local patrons and jewellery enthusiasts among the first to explore the collections. With existing showrooms in Bangalore, Chennai, Kochi, and Thrissur, Glow by Kirtilals continues its mission to connect with a younger, fashion-forward audience while upholding the craftsmanship and legacy of the Kirtilals name.

Zen Diamond, a globally renowned fine jewellery brand with a presence in over 400 stores worldwide, is strengthening its footprint in India with the launch of its second store in Mumbai. Following the successful debut of its flagship store in Bandra, Zen Diamond is now bringing its exquisite craftsmanship to Borivali with a new store at Sky City Mall. Spanning across 1700 square feet, the new store offers an elegant and immersive shopping experience for jewellery enthusiasts.

The brand is renowned for its expertise in crafting high-quality natural diamond jewellery, effortlessly blending timeless elegance with contemporary designs. With a rich legacy of superior craftsmanship and innovation, the brand caters to discerning customers seeking exclusive, finely crafted pieces that embody sophistication and excellence.

In addition to fine jewellery, the brand also offers a curated selection of luxury accessories, includingperfumes, ties, watches, pens, and gold coins, making it a one-stop destination for refined gifting and personal indulgence.

The Borivali store features a refined grey palette that highlights the brilliance of the jewellery, complemented by premium materials like fluted panels and stucco textures. With concealed storage, a VIP area, and four symmetrical display zones, the space reflects Zen’s focus on design excellence and a seamless shopping experience.

Speaking about the expansion, Neil Sonawala, Managing Director at Zen Diamond, said, “India has always been a significant market for us, and the response to our first store in Bandra has been very encouraging. With the launch of our new store in Borivali, we are thrilled to bring Zen Diamond’s legacy of fine craftsmanship to a new audience in Mumbai. Our collections beautifully blend tradition with contemporary design, making them perfect for modern jewellery connoisseurs.”

Sharing in the excitement, Sameep Pathak, CEO-Sky City Mall said, “We are pleased to welcome Zen Diamond to our retail family. At Sky City Mall, we are committed to providing a premium shopping experience, and the addition of a globally renowned brand like Zen Diamond further enriches our brand mix. We look forward to customers discovering their exquisite jewellery collections.”

The newly opened store at Sky City Mall offers an immersive shopping experience, featuring a diverse collection of rings, earrings, necklaces, and bracelets crafted for every occasion. With this expansion, Zen Diamond reinforces its vision of redefining fine jewellery in India by offering a seamless fusion of global design trends and enduring sophistication.