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GJC’s Preferred Manufacturer of India enhances brand image and expansion of market share

PMI at Goa ends on a high note with 42 participants, 180+ select retailers, 2127+ successful meetings

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GJC’s Preferred Manufacturer of India (PMI) held at Grand Hyatt Goa from 12th – 14th June 2024 underscored the programme’s positioning as GJC’s exclusive B2B marketing platform for manufacturers & wholesalers, providing 360° solutions to participants by fulfilling several business objectives.

PMI concluded on a successful note with 42 participating manufacturers and 180+ select retailers visiting the show. 2127+ successful meetings were conducted and two Networking Nights were held – a glorious mixture of business and entertainment.

PMI works to enhance the brand’s image and expansion of market share by establishing and reinforcing business relationships with prominent retailers of India. PMI enables businesses to focus on increasing profitability by offering them a competitive advantage, serve as well as reduce marketing and promotional costs.

Sayyam Mehra, Chairman, GJC, said:“We have received an overwhelming response for the Goa PMI. Our deepest thanks to the industry for their incredible support. In response to this enthusiasm, we are excited to announce the next 7 PMI shows, scheduled between November 2024 and November 2026, along with the dates and cities. We assure our participants and retailers that they will find significant value in these upcoming events.”

Rajesh Rokde, Vice Chairman, GJC, said: “Goa PMI has significantly impacted the buyer-seller networking format, creating valuable connections and opportunities. To continue this legacy, we are excited to announce 7 shows over the next two years. We are confident that these upcoming shows will further enhance the benefits for all participants and stakeholders, that they will find significant value in these upcoming events.”

Madan Kothari, Convener, PMI, said:“The faith shown by over 42 participants and over 180 retailers is the cornerstone of Goa PMI’s success. To maintain this momentum, we are excited to announce seven upcoming shows. The November 2024 event in Chennai will conclude our 26th edition, and the first show of our 27th edition will kick off in February 2025. Thank you for your continued support and trust in our journey!”

Chetan Thadeshwar, Joint Convener, PMI, said:“The PMI continues to improve with each show, and Goa PMI is a perfect example of this progress. The positive feedback from our participants and retailers has greatly boosted our confidence. We promise that the upcoming shows will be even more exceptional, delivering greater value and opportunities for everyone involved.”

Kamal Singhaniya, Co-Convener, PMI, said: “PMI Goa was where luxury intertwined with business and offered a dynamic blend of innovation and upgrades. The event provided a perfect mix of fun and professionalism, elevating attendees’ experience with premium B2B excellence that they will find significant value in these upcoming events.”

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Education

The New-Age Jewellery Professional: Why Tech Education for Jewellery Industry is the Biggest Growth Driver

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The jewellery industry is no longer defined by craftsmanship alone. Today, it sits at the intersection of design, technology, sustainability, finance, branding, and global trade. As consumer expectations evolve and competition intensifies, structured education and continuous skill development are emerging as the most powerful growth catalysts for the sector.

For a dynamic industry like India’s jewellery market, education is not optional — it is strategic.

From Karigar to Knowledge Professional

For decades, the backbone of the industry has been generational craftsmanship. While this legacy remains invaluable, modern jewellery businesses now demand professionals who understand:

  • Gemology and diamond grading
  • CAD and 3D jewellery design
  • Retail management and consumer psychology
  • Digital marketing and brand storytelling
  • International trade compliance and tariffs
  • ESG and sustainability frameworks

Institutions such as the Gemological Institute of America and the Indian Institute of Gems and Jewellery have played a key role in formalising education pathways, helping transform traditional artisans and retailers into globally competitive professionals.

Trend Watch: Rise of Tech-Integrated Learning

One of the strongest education trends shaping the industry is technology integration.

  • CAD & CAM Training: Digital prototyping reduces costs and speeds up product development cycles.
  • AI in Retail Forecasting: Data-driven inventory planning is replacing intuition-based buying.
  • Blockchain Awareness: Traceability in diamonds and coloured gemstones is becoming a compliance requirement rather than a luxury.
  • Lab-Grown Diamond Expertise: As lab-grown diamonds gain market share, understanding grading, pricing dynamics, and consumer positioning has become critical.

Educational programs now increasingly blend online modules with hands-on workshops, enabling faster upskilling for working professionals.

The Bridal Economy & Consumer Education

India’s bridal jewellery segment continues to drive demand, but the modern bride is informed and research-oriented. She compares:

  • Natural vs lab-grown diamonds
  • Hallmarking standards
  • Ethical sourcing claims
  • Design originality

Retailers who invest in staff education see higher trust conversion rates. Well-trained sales professionals are no longer “salespeople” — they are consultants guiding life-defining purchases.

Financial Literacy in Jewellery

Another emerging area is financial education within the industry itself. With gold functioning as both adornment and asset, professionals must understand:

  • Gold monetisation frameworks
  • Hedging strategies
  • Commodity price cycles
  • Working capital management

Structured knowledge helps businesses move from being inventory-heavy traders to strategically managed enterprises.

Sustainability & Responsible Sourcing

Global buyers increasingly demand proof of ethical sourcing and environmental compliance. Education around responsible mining practices, supply-chain transparency, and ESG reporting is becoming central to export competitiveness.

Industry bodies such as the Gem & Jewellery Export Promotion Council regularly conduct seminars and workshops to align Indian exporters with evolving global standards.

The Future: Hybrid Skills Will Win

The next generation jewellery professional will not be defined by a single skill. The future belongs to those who combine:

  • Design sensibility
  • Technical expertise
  • Business acumen
  • Digital fluency
  • Ethical awareness

For a sector contributing significantly to India’s exports and employment, education is the bridge between heritage and high growth.

Knowledge is the new luxury. As the jewellery industry transitions into a more organised, tech-enabled, and globally integrated ecosystem, continuous learning will determine who leads and who lags. The sparkle of the future will not just come from diamonds — it will come from informed minds shaping the industry.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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