National News
GJC’s first Labham Seminar in Ahilyanagar concludes successfully
The All India Gem & Jewellery Domestic Council (GJC) successfully organized its flagship knowledge-sharing event this week, the Labham Seminar, at Hotel Raj Palace in Ahilyanagar. This was the first-ever Labham Seminar held in Ahilyanagar, conducted in collaboration with the Gold Jewellers Council – Ahilyanagar, a prestigious association dedicated to the growth and prosperity of the local jewellery trade.
This 181st edition of the Labham Seminar was conducted under the DD-WGC Labham series and witnessed the participation of over 100 jewellers. The seminar aimed to strengthen awareness of business knowledge, legal compliance, and ethical trade practices. Key speakers at the event included GJC Chairman Rajesh Rokde, Vice Chairman Avinash Gupta, Vardhaman Kothari, former Chairman Nitin Khandelwal, and legal advisor Bhavin Mehta, who addressed crucial topics such as legal guidelines, compliance policies, and business growth strategies.
During the seminar, insights were also shared about the upcoming India Gem & Jewellery Show (GJS) and GJS Jewellers Meet. The prestigious B2B jewellery trade show is set to take place from 4th to 7th April 2025 at the Jio World Convention Centre, Mumbai. This edition will feature 400+ exhibitors and 750+ booths, offering a grand platform for the jewellery industry to explore an extensive range of products, including gold, couture and real diamond-studded jewellery, silver, gemstones, loose diamonds, pearls, lab-grown diamonds, and allied services.
A key highlight of this year’s event is the Silver Pavilion, dedicated to meeting the growing demand for silver jewellery and artifacts. Scheduled 26 days before Akshaya Tritiya and just ahead of the upcoming wedding season, this show presents a golden opportunity for retailers and buyers to stock up their inventory. With 20,000+ visitors and 2,000 hosted buyers expected, GJS is set to become a leading sourcing platform for India’s jewellery traders.
The GJS Jewellers Meet serves as an exclusive networking platform, bringing together key jewellers, retailers, and manufacturers from the industry. This meet fosters business discussions, collaborations, and trade opportunities, allowing stakeholders to establish valuable connections and gain insights into the latest market trends.
On this occasion, GJC Chairman Rajesh Rokde stated:”The Labham Seminar has always been a vital platform for educating jewellers about compliance and ethical trade practices. We are delighted to host this seminar for the first time in Ahilyanagar and are thrilled by the enthusiastic response from the local jewellery community. GJC remains committed to driving industry growth, education, and business excellence. Through GJS and GJS Jewellers Meet, we are providing jewellers with an unparalleled platform to connect, collaborate, and unlock new business opportunities.”
With this grand success, the Labham Seminar in Ahilyanagar has laid a strong foundation for future knowledge-sharing programs. The Gold Jewellers Council – Ahilyanagar and GJC remain dedicated to their mission of empowering jewellers through initiatives like Labham, ensuring continued progress and excellence in the industry.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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