National News
GJC Announces 15th Edition Of National Jewellery Awards – Celebrating Excellence & Innovation
The All India Gem & Jewellery Domestic Council (GJC) proudly announces the 15th edition of the National Jewellery Awards (NJA’26), India’s most prestigious celebration of excellence in the gem and jewellery industry. Widely regarded as the industry’s highest honour, the National Jewellery Awards recognise and celebrate exceptional achievements in jewellery design, manufacturing, retailing, craftsmanship, innovation, and branding.
Entries for NJA 2026 are now officially open. Jewellers, designers, Women entrepreneurs and students from across India are invited to participate. Submissions will be accepted until 22nd August 2026, through the official GJC portal.
The awards provide a national platform to showcase talent, gain recognition, network with peers, and enhance knowledge of the latest jewellery trends. Winning entries will receive nationwide acclaim and media visibility, reinforcing NJA’s reputation as the industry’s most coveted recognition of excellence. The winners will be announced on 3rd October 2026 at Jio World Convention Centre, Mumbai during India Gem and Jewellery Show – GJS Diwali Edition – A Grand Business to Business Expo #HumaraApnaShow.
By honouring the vision, artistry, and entrepreneurial spirit of India’s finest jewellers, NJA continues to inspire excellence, set new industry benchmarks, and reinforce the country’s position as a global leader in the gem and jewellery sector. Over the years, NJA has evolved into the definitive celebration of India’s finest jewellery artistry, where timeless craftsmanship meets contemporary innovation. Revered as the highest honour in the gem and jewellery fraternity, the awards recognise masterful creations that embody exceptional design, meticulous craftsmanship, artistic excellence, and unparalleled quality.
NJA is GJC’s endeavour to stimulate industry growth. It is the ultimate platform to inspire and recognize true talent among GJC’s valued members and associates. Nurturing creativity and honouring innovation, inspiration, passion, craft, and devotion that inspires the flair for new talent is the core objective of NJA. The immense success and recognition of NJA Awards in the industry have determined the 15th edition, with Ernst & Young (EY) as an Independent Process Advisor to emphasize brilliant aspects catering to every vital sector of the industry. Ultimately, NJA stands as the industry’s recognition by the industry, from the industry, to the industry — a true celebration of collective excellence.
The National Jewellery Awards (NJA’26) will feature five distinguished award segments encompassing 12 carefully curated categories and 28 sub-categories, celebrating excellence across the entire gem and jewellery value chain. From breathtaking jewellery designs and impeccable craftsmanship to retail excellence, branding, manufacturing, and business innovation, the awards honour those who continue to redefine creativity and set new benchmarks for the industry. Each category reflects the evolving aspirations of India’s jewellery sector while recognizing the visionaries whose artistry, precision, and entrepreneurial excellence are shaping the future of fine jewellery.
The winners will be selected through a rigorous, multi-tier evaluation process designed to uphold the highest standards of credibility and excellence. Entries will first be assessed by a distinguished Grand Jury comprising industry veterans, entrepreneurs, advisers, financier who will evaluate each submission for its design aesthetics, originality, craftsmanship, finishing, innovation, quality, and market impact. The process will culminate in a comprehensive Screening Jury review, ensuring every winning creation and brand is judged with fairness, transparency, and uncompromising attention to detail, reinforcing the National Jewellery Awards’ reputation as the industry’s most coveted recognition of excellence.
Announcing the opening of entries, Rajesh Rokde, Chairman, All India Gem & Jewellery Domestic Council (GJC), said,
“The 15th edition of the National Jewellery Awards reflects the remarkable journey and growing stature of India’s jewellery industry. NJA has emerged as a platform that provides nationwide recognition to exceptional talent while helping businesses expand their reach and reputation.
By celebrating excellence in design, craftsmanship and innovation, the awards not only inspire the industry but also strengthen the vision of ‘Make in India’ and showcase the extraordinary capabilities of Indian jewellers to the nation. Importantly, NJA also serves to connect with the national gems and jewellery communities, supporting upcoming talent across India and motivating the traditional essence of Indian culture through jewellery.”
Avinash Gupta, Vice Chairman, GJC, said:
“The 15th edition of the National Jewellery Awards reflects the remarkable journey and growing stature of India’s jewellery industry. NJA has emerged as a platform that provides nationwide recognition to exceptional talent while helping businesses expand their reach and reputation. By celebrating excellence in design, craftsmanship and innovation, the awards not only inspire the industry but also strengthen the vision of ‘Make in India’ and showcase the extraordinary capabilities of Indian jewellers to the nation.
Importantly, NJA also serves to connect with the national gems and jewellery communities, supporting upcoming talent across India and motivating the traditional essence of Indian culture through jewellery.”
Sunil Poddar, Convenor NJA, said:
“As we celebrate the 15th edition of the National Jewellery Awards, our commitment to recognising exceptional talent remains stronger than ever. NJA continues to spotlight artisans, designers and visionaries whose dedication and innovation shape the future of the jewellery industry. Over the years, the awards have evolved into the industry’s most respected and inclusive platform, honouring creativity, passion and excellence while setting new benchmarks for success.”
Rupesh Tambi, Joint Convenor, NJA, added:
“The National Jewellery Awards have consistently celebrated excellence, craftsmanship and innovation across every segment of the industry. The 15th edition further reinforces our commitment to nurturing talent through a fair, transparent and process-driven selection mechanism validated by Ernst & Young (EY). This credibility has made NJA one of the most trusted and respected awards in the Indian jewellery industry.”
Sumeet Anand, Joint Convenor, NJA, Said:
“The NJA has grown into a benchmark of credibility and prestige over the years. As we celebrate the 15th edition, it is not just an award ceremony—it is a recognition of the relentless passion, creativity, and integrity that drive our industry forward.”
National News
Senco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
A Customer-First Initiative Designed to Help People Wear Their Precious Memories with Confidence.
Senco Gold & Diamonds, one of India’s most trusted jewellery houses, has partnered with Olocker, India’s first dedicated jewellery insurance platform, to offer free jewellery insurance to its customers, protecting purchases against risks such as snatching, robbery, and housebreaking.
On the surface, it’s a simple value-add: buy jewellery from Senco, get it insured, at no extra cost. But the thinking behind it is more personal — the freedom to actually live with the things you love.
There is a quiet ritual that plays out in homes across India every wedding season, every anniversary. A piece of jewellery is bought with love, worn once or twice with pride — and then, almost apologetically, tucked away in a bank locker for “safekeeping.” The very thing meant to be cherished ends up spending most of its life in the dark.
A Locker Is No Place for a Memory
Ask any family that owns fine jewellery, and you’ll hear the same quiet anxiety: the fear of stepping out wearing something precious, the fear of a break-in while the house is empty. For many, the solution has always been the same — lock it away, take it out only for weddings and festivals, and let it sit untouched the rest of the year.
It’s a practical response to a real risk, but it also means jewellery bought to mark a marriage or a milestone ends up being seen far less than it deserves.
This is the exact problem Senco Gold & Diamonds’ Managing Director, Suvankar Sen,
has spoken about wanting to solve. Known for a customer-first philosophy that goes beyond transactions, Sen has often said jewellery should be something people live with, not something they merely own. “Jewellery is never just metal and stone,” Sen said, explaining the thinking behind the Olocker partnership. “It’s a wedding day, a mother’s blessing, a promise kept. When customers can’t step out wearing it, or can’t leave home without worrying about a break-in, something is broken in that experience. We wanted to fix that.”
That sentiment is the quiet engine behind this initiative. Rather than simply selling jewellery and stepping back, Senco has chosen to walk the extra mile — ensuring that once a customer takes a piece home, they can wear it freely and pass it down through generations, without the constant undercurrent of worry.
What the Partnership Actually Offers
Through this collaboration, Senco customers receive free jewellery insurance via Olocker on qualifying purchases, protecting against snatching, robbery, and housebreaking.
Olocker, India’s first digital platform dedicated to jewellery insurance and asset tracking, brings the technical and insurance backbone — while Senco brings its decades of trust, built since 1938, to make sure customers actually use it.
For a family that has just bought a piece for a wedding, this means peace of mind — wearing that necklace to a dinner without the nagging thought of “what if someone snatches it,” or “what if someone breaks in while we’re away.”
A Partnership Built on Shared Intent
The excitement isn’t one-sided. At Olocker, the partnership is seen as validation of the idea the platform was built on — that jewellery insurance should be a natural, everyday companion to ownership, not a niche afterthought.
“This is genuinely one of the most exciting collaborations we’ve been part of,” said Milind Shethia, Founder & Chief Marketing Officer at Olocker. “Our mission has been to help people wear their jewellery instead of locking it away, and partnering with a name as trusted as Senco brings that mission to millions of customers at once.
What’s heartening is Mr. Sen’s own approach — he didn’t look at it as a marketing tie-up, but as giving something back to people who’ve trusted Senco for generations. That kind of intent is rare, and it’s exactly the spirit we built Olocker around.”
That mutual sense of purpose is what gives this partnership its quiet credibility. It isn’t a scheme or a promotional hook, but two organisations agreeing on a simple, shared belief: jewellery should be lived in, not locked up.
A Bigger Idea About Ownership
There is a broader philosophy at play, one Suvankar Sen has championed throughout his tenure at Senco — that jewellery is an emotional asset as much as a financial one, and customers shouldn’t have to choose between enjoying it and protecting it.
This partnership feels less like a marketing initiative and more like a promise kept, reflecting a leadership style that measures success in something harder to quantify — how cared for a customer feels long after leaving the showroom.
As jewellery increasingly doubles as adornment and investment, initiatives like this one may well set a new benchmark for customer care in the industry.
Senco, through its partnership with Olocker, isn’t just insuring jewellery against snatching or a break-in — it’s giving people back the freedom to wear their memories, out loud, without fear.
The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
Senco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
Belgian Prime Minister H.E. Bart De Wever Makes Historic First Visit To Bharat Diamond Bourse
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
Senco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
-
BrandBuzz2 days agoVBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
-
JB Insights1 day agoThe Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
-
National News2 days agoSenco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
-
National News2 days agoDeepa Jewellers IPO Subscribed 43x
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.