Ukrainian fine jewelry house GUZEMA Fine Jewelry has opened its first U.S. boutique at 112 Wooster Street in New York’s SoHo, marking a significant milestone during its 10th anniversary year. The new location reflects the brand’s continued international expansion and its growing connection to the United States, where its global headquarters are now based.

Founded in Kyiv in 2016 by Valeriya Guzema, GUZEMA has built its identity around refined minimalism, sculptural silhouettes and timeless fine jewellery designed for everyday wear. The brand is recognised for its delicate diamond essentials and signature Flats and Orbs collections, and has introduced more than 20 collections over the past decade.

Designed in collaboration with internationally acclaimed architect and designer Victoria Yakusha, the 1,100-square-foot boutique translates GUZEMA’s understated aesthetic into an immersive retail environment. The space features soft stone tones, monolithic counters, fluid architectural forms and bespoke artisan works, alongside a private VIP room designed for a discreet and personalised experience.

The boutique also showcases collectible furniture and lighting from Yakusha’s FAINA design collection, while GUZEMA’s jewellery is displayed on custom hand-sculpted vessels, turning each presentation into an artistic experience. With its SoHo debut, GUZEMA aims to offer more than a traditional retail destination, creating a space centred on craftsmanship, storytelling, quiet luxury and intentional design as the brand begins its next decade.