Heer by GIVA, GIVA’s newly launched fine jewellery brand offering gold and lab-grown diamond jewellery, is taking the celebration of modern love to the streets of Mumbai with a striking cab branding activation. Building on the momentum of its emotionally engaging Proposal Series featuring brand ambassador Anushka Sharma, the activation transforms an everyday commute into an immersive brand experience, bringing the campaign beyond digital screens and into the heart of the city.

Designed to turn heads, the cab features a life-sized Heer ring box, transforming an everyday ride into an unforgettable brand experience. Running across Mumbai for three days, the activation is expected to spark curiosity and conversation, with passersby doing a double take as they spot what appears to be Anushka Sharma inside the cab—only to discover it’s part of Heer by GIVA’s latest campaign.

The activation builds on the momentum of the Heer by GIVA Proposal Series, which celebrates authentic proposal stories and the emotions that define life’s most meaningful milestones. Moving beyond conventional product storytelling, the series positions fine jewellery as an integral part of modern love stories, capturing genuine moments of anticipation, joy, and commitment.

Talking about the activation, Resha Jain, Chief Brand Officer, GIVA, said:

“Jewellery is never just about the piece, it’s about the moment it represents. With this activation, we’re taking the emotion behind our Proposal Series beyond digital screens and into everyday life, creating moments of surprise, curiosity, and connection across Mumbai.”

As Heer by GIVA continues to redefine contemporary fine jewellery through meaningful storytelling, the campaign reflects the brand’s vision of creating emotional connections while making gold and lab-grown diamond jewellery a part of life’s most cherished moments.

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