Gem Legacy has appointed three prominent figures in the jewelry and gemstone industry—Sara Yood, Raja Shah, and Mélanie Matthes—to its advisory council. The nonprofit, which supports East Africa’s artisanal gem-mining communities through education and empowerment, announced the new appointments to bolster its expertise in legal compliance, global marketing, and gem valuation.

Sara Yood, currently serving as president, CEO, and general counsel of the Jewelers Vigilance Committee (JVC), will provide legal and ethical guidance to support the organization’s commitment to responsible industry practices.

Raja Shah, president of Color First, joins with extensive experience in marketing and global distribution of colored gemstones. His insights are expected to help Gem Legacy strengthen its strategic partnerships and adapt to evolving consumer trends.

Mélanie Matthes, a specialist with Christie’s, will contribute her deep understanding of gem valuation and the dynamics of international auction markets.

The advisory council includes professionals across various sectors of the industry—design, retail, media, and executive leadership—working together to support Gem Legacy’s mission of sustainable impact in East