International News
Gem Legacy Expands Advisory Council with Key Industry Leaders
Gem Legacy has appointed three prominent figures in the jewelry and gemstone industry—Sara Yood, Raja Shah, and Mélanie Matthes—to its advisory council. The nonprofit, which supports East Africa’s artisanal gem-mining communities through education and empowerment, announced the new appointments to bolster its expertise in legal compliance, global marketing, and gem valuation.
Sara Yood, currently serving as president, CEO, and general counsel of the Jewelers Vigilance Committee (JVC), will provide legal and ethical guidance to support the organization’s commitment to responsible industry practices.
Raja Shah, president of Color First, joins with extensive experience in marketing and global distribution of colored gemstones. His insights are expected to help Gem Legacy strengthen its strategic partnerships and adapt to evolving consumer trends.
Mélanie Matthes, a specialist with Christie’s, will contribute her deep understanding of gem valuation and the dynamics of international auction markets.
The advisory council includes professionals across various sectors of the industry—design, retail, media, and executive leadership—working together to support Gem Legacy’s mission of sustainable impact in East
International News
US jewellery consumers shift toward premium purchases in November 2025: Tenoris report
US jewellery buyers shifted toward premium purchases in November 2025, boosting average spend per item by 14.5% despite softer unit sales according to the Tenoris report.
Sales Snapshot
Total revenue climbed 3% year-over-year, lagging prior double-digit gains, as consumers splurged on higher-end pieces rather than volume. Finished jewellery led with nearly 5% revenue growth, fueled by rising gold prices and buyer willingness to pay up. Unit sales dipped 10% overall, signaling a quality-over-quantity mindset.
Diamond jewellery saw slight revenue dips but 13% higher spend per item on pricier natural stones; loose diamonds weakened, especially low-end. Gold, silver, and platinum demand shares held steady, rejecting alternatives amid gold’s rally.
Lab-grown diamonds (LGD) lagged, with revenue down despite modest unit upticks—stuck at ~$500 average, failing to attract investment buyers favoring naturals.
Edahn Golan of Tenoris highlights sustained premiumization, where shoppers chase value through upscale selections. This bodes well for high-end suppliers but pressures volume-driven segments like LGD entry-level goods.
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