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Gargi by P N Gadgil and Sons launches  Diwali-Dussehra campaign with brand ambassador Mithila Palkar

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 Gargi by P N Gadgil and Sons is proud to announce its highly anticipated Diwali-Dussehra 2025 campaign, which features brand ambassador Mithila Palkar in a celebration of modern Indian femininity and festive beauty. The multi-channel initiative is the result of a year of successful collaboration between the famous actor and the well-known fashion brand.

A Year of Real Storytelling
Mithila Palkar has become the face of Gargi by P N Gadgil and Sons. She represents the brand’s values of confidence, cultural pride, and effortless modern style. The Gargi woman still loves her natural grace and real connection with people all over India. This festive campaign is a big step forward in their ongoing partnership.


Mithila Palkar, well-known actress and multifaceted personality, says, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.”



The Festive Campaign: A 360-Degree Party

This Diwali-Dussehra campaign is Gargi’s biggest project yet. It creates an immersive brand experience across many platforms:

Captivating Digital Content: Beautifully crafted video stories featuring Mithila in the festive collection will be shared on social media, bringing the magic and warmth of Diwali and Dussehra celebrations to life through real-life stories and stunning cinematography.

Commanding Outdoor Presence: Strategic hoarding placements in important city areas will show off the campaign’s stunning visuals, making Gargi by P N Gadgil and Sons the voice of festive elegance this season.

Experience in the store: With campaign visuals and installations that invite customers to step into the Gargi universe and experience the collection firsthand, exclusive in-shop branding will turn retail destinations into magical places.

A Vision Based on Tradition and New Ideas

Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said, “Our partnership  with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”



Honouring Light, Victory, and Women’s Strength

The campaign does a great job of combining the meaning of Dussehra (the victory of good over evil) and Diwali (the festival of lights) with modern stories about empowerment, celebration, and the many different lives of Indian women today. Each piece in the collection shows how classic style can work with contemporary design.

The Collection

The Diwali-Dussehra collection features beautiful traditional craftsmanship, bright holiday colours, and modern shapes with classic touches. It is made for the woman who respects her heritage while making her own way.


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BrandBuzz

46 lakhs wedding this year in just 45 Days: Senco Gold & Diamonds Unveils Exquisite Wedding Vivaah Collection with Exciting Offers

Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver, Gossip & Gemstone purchases and a chance to win Grand Bumper Prize of Jewellery Worth Rs 10 lakhs

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Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces their gorgeous Wedding Vivaah Collection for the upcoming wedding season along with exciting offers. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.t

CAIT’s latest report highlights that India’s wedding season is not just about grand celebrations—it’s an economic powerhouse. While the world gears up for Black Friday, India prepares for weddings. In just 45 days, 46 lakh weddings are expected to inject Rs.6.5 lakh crore into the economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of imported items such as Chinese lighting, artificial décor, and gift accessories, creating space for traditional artisans, jewellers, and local manufacturers to experience a massive surge in orders. This shift showcases the strength and resilience of India’s local manufacturing and craftsmanship.

Senco’s Vivaah Collection, adorned by renowned Bollywood actress and brand ambassador Kiara Advani, epitomizes the perfect blend of traditional motifs and contemporary design. The collection features a wide array of meticulously crafted ornaments—including necklaces, bangles, earrings, rings, pendants, and more—each piece reflecting the grandeur and glamour befitting the occasion.

Joita Sen, (Director and Head of Marketing and Designs at Senco Gold & Diamonds), said, ” We are delighted to unveil our stunning collection for the upcoming wedding season, complete with irresistible offers. Each exclusive design is meticulously crafted by our skilled artisans, and we aim to captivate our loyal customers with remarkable discounts on this grand collection. The wedding season is a time when families come together, and we hope to add to their joy by offering a pocket-friendly range that caters to every taste.”

Commenting on the same, Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “To elevate the joy of the wedding season, Senco Gold & Diamonds is offering attractive discounts on the making charges of gold, diamond, silver, and platinum ornaments, along with special offers on the value of diamond, Gossip, and gemstone purchases. These exclusive benefits are designed to enhance the experience of customers as they select and gift jewelry, allowing them to explore and choose their preferred pieces from an extensive collection with added delight”.


Customers can avail themselves of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms from November 14 -December 14, 2025 and also on its online platform. Some of the exciting offers include discounts of upto 20% off on Diamond Value, upto 35% off on making charges on gold jewellery, upto 0% deduction on old gold exchange, discount of upto 15% off on MRP on purchase of Gossip Jewellery and all buyers with min bill value of Rs 5 Lakhs will get chance to get jewellery vouchers worth upto Rs 10lakhs. Additional wedding bundle package offers starts from as low as Rs 5 lakhs in Gold Jewellery (22k) and from Rs 3 lakhs in Diamond Jewellery to match every budget of customers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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