JB Insights
Future of natural diamonds challenging; holds promise of transformation: BCG report
A new report by the Boston Consulting Group (BCG), commissioned by De Beers Group, unveils the critical factors that will shape the future of the natural diamond market.
In an era marked by rapid changes and emerging challenges, the natural diamond industry stands at a pivotal juncture. A recent report by the Boston Consulting Group (BCG), commissioned by De Beers Group, sheds light on the critical factors shaping the future of the natural diamond sector. With primary diamond supply projected to decline and demand dynamics evolving, the industry is poised for a significant transformation, it notes.

The cornerstone of the natural diamond industry’s future is the anticipated decline in primary supply. The report highlights that the primary production of natural diamonds is expected to decrease by approximately 1% CAGR over the next decade. This decline is driven by the diminishing yields from ageing mines, a scarcity of new discoveries, and constrained exploration budgets over the past ten years. While there is potential for some increase through brownfield expansions, the overall outlook suggests a tightening of supply.
Recycled diamonds, often seen as a secondary supply source, are not expected to significantly impact the market within the next ten years. They are projected to contribute less than 10% of the total supply of natural polished diamonds. This limited impact underscores the industry’s reliance on primary sources and the inherent stability provided by constrained supply.
On the demand side, the future of natural diamonds is influenced by global economic factors and changing consumer preferences. The report identifies three key dynamics that will shape demand: the continuing rise of brands, the adoption of lab-grown diamonds (LGDs), and the evolving desires of the growing middle class in Asia.
The report notes that the natural diamond industry has a unique opportunity to catalyse collaboration across the value chain. It calls for industry participants to unite in restoring the desire for natural diamonds, stimulating demand in new demographics, and creating new purchase occasions. This collective effort is seen as essential to maintaining the desirability and value of natural diamonds in a competitive market.
Effective marketing strategies and a clear strategic direction are pivotal for the industry’s future. The report emphasises the need for continuous efforts to build desirability among US consumers and to expand market presence in Asia. By leveraging historical marketing successes and adapting to contemporary consumer trends, the natural diamond industry can navigate the current challenges and secure a bright future.

As the natural diamond industry faces a critical moment, the insights from BCG’s report provide a roadmap for navigating the evolving landscape. With a focus on strategic collaboration, effective marketing, and adapting to shifting demand dynamics, the industry can harness the opportunities presented by constrained supply and changing consumer preferences.
The future of natural diamonds, while challenging, holds the promise of transformation and renewed growth, the BCG report notes.
JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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