The 98th Academy Awards onceagain proved to be a defining moment for high jewellery, with Bulgari commanding attention through a spectacular display of craftsmanship, heritage, and contemporary design. Leveraging the global spotlight, the maison showcased both iconic pieces and previews from its upcoming Eclettica High Jewellery collection.

Bulgari offered an exclusive preview of its upcoming Eclettica High Jewellery collection at the 98th Academy Awards, using the global red carpet as a high-impact platform ahead of the collection’s official unveiling later this month.

The Italian maison showcased key pieces on global ambassadors Priyanka Chopra Jonas and Anne Hathaway, highlighting its signature design codes and craftsmanship.

Priyanka Chopra Jonas wore a Serpenti Illusio necklace featuring a 14.01-carat Madagascar sapphire accented with diamonds, emeralds, and onyx, while Anne Hathaway dazzled in the Neoclassical Starlight necklace centred around an 8.02-carat Fancy Vivid Yellow diamond, crafted with over 850 hours of meticulous workmanship.

The red carpet also saw strong high jewellery moments from other global celebrities including Zendaya, Margot Robbie, Zoe Saldaña, and Lupita Nyong’o, reinforcing the Oscars as a key stage for luxury jewellery visibility and brand storytelling.

Among other standout appearances, Zendaya elevated her red-carpet look with Bulgari high jewellery, opting for a diamond statement necklace and matching earrings, reinforcing the trend of bold, sculptural designs.Lupita Nyong’o chose elegant diamond earrings and a coordinating necklace, showcasing understated sophistication paired with exceptional craftsmanship.

The Oscars red carpet also saw a broader celebration of statement jewellery, with high-carat diamonds, coloured gemstones, and heritage-inspired designs dominating the evening. Bulgari’s presence underscored its strategy of using global cultural platforms to preview new collections while reinforcing its legacy in high jewellery.

The Eclettica collection, set for an official launch soon, reflects Bulgari’s evolving design language—merging bold creativity with heritage motifs. As seen on Hollywood’s biggest night, the maison continues to position high jewellery not just as adornment, but as a powerful expression of identity, artistry, and luxury on the world stage.

The preview reflects Bulgari’s strategic approach of leveraging globally televised cultural events to introduce new collections, ensuring early exposure across major luxury markets including North America, Europe, and Asia. By aligning with internationally recognised celebrities, the brand amplifies its reach while reinforcing its positioning in the high jewellery segment.

From a design standpoint, the Eclettica collection signals a continued focus on bold, high-carat centre stones, vibrant coloured gemstones, and sculptural statement pieces—key trends shaping contemporary high jewellery. Rooted in Bulgari’s heritage yet infused with modern creativity, the collection underscores the evolving role of high jewellery as both an artistic expression and a collectible luxury asset in the global market.