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Mia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression

The collaboration Blends Jewellery and Beauty Through Influencer-Led Campaigns Inspired By Modern, Everyday Lifestyles.

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Mia by Tanishq has partnered with Lakmé to create a lifestyle-driven collaboration that brings together jewellery and beauty as essential elements of everyday self-expression.

The initiative combines Mia’s Sunkissed Collection with Lakmé’s 9-to-5 Hya Beach Edit, reflecting the evolving preferences of young Indian consumers who increasingly view style, beauty, and accessories as part of their daily identity rather than something reserved for special occasions.

The collaboration was preceded by a week-long teaser campaign designed to build anticipation before its official launch. At its core is an influencer-led “summer styling stack” initiative featuring creators from the fashion, beauty, travel, lifestyle, and Get Ready With Me (GRWM) communities. Through immersive content, the campaign showcases how effortless jewellery and radiant beauty routines can seamlessly complement modern lifestyles.

The partnership taps into a significant cultural shift in consumer behaviour, where jewellery and beauty are becoming everyday expressions of confidence and individuality. Rather than focusing solely on weddings or festive celebrations, the campaign highlights styling inspirations that fit naturally into workdays, casual outings, travel experiences, and daily routines.

Over the coming months, Mia by Tanishq and Lakmé plan to extend the collaboration through a series of activations, festive campaigns, and lifestyle initiatives aimed at keeping the conversation around everyday style and self-expression alive.

Backed by the legacy of Tanishq, Mia has established itself as a contemporary jewellery brand known for bold, minimal, and versatile designs. The brand currently operates more than 250 exclusive stores across 75 cities in India, catering to a new generation of consumers seeking jewellery that complements their everyday lives.

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BrandBuzz

Saggar Mehra Couture Unveils ‘Vanraaj’ In Collaboration With Jewellery Designer Nipun Khanna

A Celebration Of Modern Royalty Through Fine Jewellery and Couture Menswear

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Saggar Mehra Couture proudly presents Vanraaj-an exclusive collaboration with renowned fine jewellery designer Nipun Khanna. Bringing together the worlds of couture menswear and fine jewellery, the collection is a celebration of modern royalty, reimagined through craftsmanship, artistry and contemporary design. 

Derived from the Sanskrit term meaning King of the Forest,” Vanraaj is rooted in the idea of modern royalty, one that is not defined by excess, but by confidence, character and presence. The collaboration draws inspiration from regal and instinctive forces found in nature, translating them into meticulously crafted jewellery and couture creations that embody strength, elegance, and restraint.

At the heart of the collection lies a dialogue between two distinct yet complementary design languages. Saggar Mehra Couture’s refined approach to contemporary menswear merges with Nipun Khanna’s mastery of fine jewellery craftsmanship, resulting in pieces that seamlessly bridge adornment and attire. 

Drawing inspiration from regal and instinctive forces found in nature, the collection translates these influences into sculptural silhouettes, intricate embellishments and meticulously crafted jewellery pieces. Every creation embodies a sense of understated dominance, where thoughtful detailing and artisanal precision come together to create a powerful visual language. 

More than a collection, Vanraaj is a study in contemporary masculinity and elevated self-expression. It celebrates individuals who lead with conviction, carry themselves with grace, and understand that true luxury lies in authenticity and intention.

Through this unique collaboration, Saggar Mehra Couture continues to push the boundaries of modern menswear, creating experiences that bridge fashion, jewellery and craftsmanship. Vanraaj stands as a testament to the enduring appeal of thoughtful design and the timeless spirit of the modern king.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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