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EMERALDS : Radiating Greens – Captivating Hearts

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Akash Talesara

 VP: Design & Merchandising, Asian Star Group

Green is an emerging jewellery trend

Conjures imagery of vibrant and captivating pieces that prominently feature green gemstones. Emeralds have catapulted back into the limelight, stealing canter stage once again, all credits to Nita Ambani’s dazzling necklace at the recent Ambani pre-wedding extravaganza in Jamnagar. The event not only showcased extravagant celebrations but also showcased a myriad of premium handcrafted jewellery that had social media buzzing. Among the myriad gemstones adorning the guests, it was the emerald-studded pieces that garnered the most attention, igniting a fresh wave of interest in this timeless gemstone.

Nita Ambani, radiant as the mother of the groom, donned a custom Kanchipuram silk saree by the celebrated Manish Malhotra. Yet, it was her show-stopping jewellery that truly stole the show – an emerald and diamond necklace, adorned with pairs of emeralds and culminating in two sizable chunks of the mesmerizing green gemstone. The choice of emeralds, not only by Nita but also by her daughter Isha Ambani, underscores the enduring allure and timeless elegance of this precious stone.

History of emerald gemstones

The resurgence of emerald jewellery isn’t just a passing trend; it reflects evolving tastes in the precious jewellery industry. Emeralds, with their rich history dating back to at least 330 BC in Egypt, have remained one of the world’s most coveted gemstones. Their rarity, attributed to highly specific geological conditions, contributes to their mystique. As a variety of the beryl mineral, emeralds owe their striking green color to chromium impurities, setting them apart from other gemstones.

Interestingly, emeralds are approximately 20 times rarer than diamonds, making them a symbol of exclusivity and luxury. While diamonds undergo extensive grading processes, emeralds often display visible inclusions, which are embraced as part of their inherent beauty. These imperfections, affectionately referred to as the “garden” by the French, add character to each emerald, making it truly unique.

Resurgence of emeralds in high end jewellery

The resurgence of emerald jewellery is not merely a passing trend but a reflection of evolving tastes in the precious jewellery industry. Jewellers are increasingly incorporating emeralds into their designs, recognizing their timeless elegance and versatility. From statement necklaces to delicate earrings, emeralds are making a splash in the world of high-end jewellery, appealing to those who seek sophistication and individuality in their accessories. Emeralds exude class and elegance, making them a coveted choice for discerning jewellery enthusiasts.

While large emeralds remain rare and are often reserved for high jewellery, they are not entirely out of reach. Jewellers continue to explore innovative ways to incorporate emeralds into their designs, offering a range of options to suit different tastes and budgets.

The symbolism and significance of emeralds 

Emeralds have long been associated with various symbolic meanings. In addition to representing fertility and rebirth, emeralds have been associated with love, wisdom, and intuition. They are often seen as a symbol of hope and renewal, making them popular choices for engagement rings and other meaningful jewellery.

The resurgence of emerald jewellery is a testament to its enduring appeal, offering a touch of luxury and sophistication to any ensemble. Whether worn as a symbol of love and prosperity or simply as a fashion statement, emeralds exude a timeless charm that transcends trends. As we bask in the post-Ambani wedding glow, it’s clear that emeralds are reclaiming their status as the gemstone of choice for those who appreciate the finer things in life.

As the latest trend in the precious jewellery industry, emeralds are set to shine brightly for years to come, captivating hearts with their enchanting beauty and rich history.

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India’s Next Decade in Jewellery Exports: Scale, Discipline & Global Positioning

By Darshan Chauhan,  Director –

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Sky Gold Ltd.

India’s jewellery export journey has been built on generations of craftsmanship, entrepreneurial resilience and an unmatched manufacturing ecosystem. From artisan-led workshops to technologically advanced facilities, the country has steadily earned global recognition as a reliable sourcing destination. Yet the coming decade represents a transition. The conversation is no longer only about producing more; it is about exporting smarter, operating with discipline and positioning India as a structured global partner rather than merely a manufacturing base.

The global jewellery trade itself is undergoing a quiet transformation. International buyers today evaluate suppliers through a wider lens. Design capability and competitive pricing remain important, but equal weight is now given to compliance, transparency, delivery consistency and financial stability. Export relationships are becoming long-term strategic partnerships rather than transactional buying arrangements.

For Indian exporters, this shift presents both an opportunity and a responsibility.

One of the most significant changes ahead will be market diversification. The United States has historically driven a substantial share of India’s jewellery exports, and it will continue to remain a vital market. However, concentration in a single geography exposes businesses to currency fluctuations, economic cycles and regulatory shifts. The Middle East has emerged as a strong growth corridor, supported by trade agreements, logistical advantages and evolving consumer demand. At the same time, regions such as Australia and parts of Europe are opening opportunities for exporters willing to meet higher compliance standards.

Diversification, therefore, is not about expanding aggressively into every market. It is about building balanced exposure that enhances stability while protecting margins.

Alongside geographic expansion, compliance is becoming a defining factor in global positioning. Responsible sourcing practices, traceability systems and governance standards are increasingly shaping procurement decisions. International brands are consolidating supplier networks and partnering with exporters who demonstrate reliability beyond production capability. In this environment, compliance should not be viewed as an external obligation. It strengthens credibility and enables access to premium markets where trust carries measurable value.

Equally important is capital discipline. Jewellery exports operate within a high-value commodity framework where gold price volatility directly impacts profitability. Elevated gold prices amplify the cost of inefficiencies, whether through excess inventory, unhedged exposure or extended payment cycles. Export growth in the coming decade will depend on closer alignment between procurement, treasury management and production planning. Structured hedging practices, bullion banking relationships and disciplined working capital management will increasingly separate stable exporters from vulnerable ones.

 Manufacturing evolution will also play a central role. India already possesses scale; the next step is precision. Technology adoption, including CNC manufacturing, advanced prototyping and integrated digital production systems, enhances consistency while reducing wastage. Global buyers value predictability as much as creativity. When craftsmanship is supported by

process-driven manufacturing, India’s competitive advantage becomes far more compelling.

At the same time, India must gradually move beyond being perceived solely as a cost-competitive supplier. Countries that have successfully strengthened their global positioning have invested in design identity, innovation and long-term brand perception. Indian exporters have the opportunity to shift the narrative toward reliability, creativity and manufacturing excellence. Building deeper partnerships with international buyers, rather than focusing only on order volumes, will help achieve this transition.

Sustainability is emerging as another critical dimension of export strategy. Renewable energy adoption, responsible sourcing and environmental accountability are becoming key evaluation criteria in developed markets. These initiatives are not merely ethical considerations; they are risk-management tools that safeguard long-term market access. Exporters who align early with global sustainability expectations will find themselves better positioned as international standards continue to evolve.

Domestic retail trends are also influencing export direction more than before. The growing demand for lightweight, versatile jewellery in India mirrors changing consumer preferences globally. Faster design cycles and data-led product planning are reshaping manufacturing strategies. Exporters who remain closely connected to consumer behaviour both domestically and internationally gain stronger foresight into demand patterns.

The next decade of Indian jewellery exports will therefore be defined by alignment: scale supported by systems, creativity supported by discipline and growth supported by governance. India already has the foundation, skilled artisans, manufacturing depth and strong global relationships. The opportunity now lies in strengthening operational maturity.

If approached with clarity and intention, India can transition from being viewed primarily as the world’s jewellery workshop to being recognised as a trusted global partner in design, manufacturing and supply chain excellence. The future of exports will not depend solely on how much we produce, but on how confidently global markets rely on us.

In that shift lies the true potential of India’s next decade in jewellery exports.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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