By Invitation
EMERALDS : Radiating Greens – Captivating Hearts
Akash Talesara
VP: Design & Merchandising, Asian Star Group
Green is an emerging jewellery trend
Conjures imagery of vibrant and captivating pieces that prominently feature green gemstones. Emeralds have catapulted back into the limelight, stealing canter stage once again, all credits to Nita Ambani’s dazzling necklace at the recent Ambani pre-wedding extravaganza in Jamnagar. The event not only showcased extravagant celebrations but also showcased a myriad of premium handcrafted jewellery that had social media buzzing. Among the myriad gemstones adorning the guests, it was the emerald-studded pieces that garnered the most attention, igniting a fresh wave of interest in this timeless gemstone.
Nita Ambani, radiant as the mother of the groom, donned a custom Kanchipuram silk saree by the celebrated Manish Malhotra. Yet, it was her show-stopping jewellery that truly stole the show – an emerald and diamond necklace, adorned with pairs of emeralds and culminating in two sizable chunks of the mesmerizing green gemstone. The choice of emeralds, not only by Nita but also by her daughter Isha Ambani, underscores the enduring allure and timeless elegance of this precious stone.
History of emerald gemstones
The resurgence of emerald jewellery isn’t just a passing trend; it reflects evolving tastes in the precious jewellery industry. Emeralds, with their rich history dating back to at least 330 BC in Egypt, have remained one of the world’s most coveted gemstones. Their rarity, attributed to highly specific geological conditions, contributes to their mystique. As a variety of the beryl mineral, emeralds owe their striking green color to chromium impurities, setting them apart from other gemstones.
Interestingly, emeralds are approximately 20 times rarer than diamonds, making them a symbol of exclusivity and luxury. While diamonds undergo extensive grading processes, emeralds often display visible inclusions, which are embraced as part of their inherent beauty. These imperfections, affectionately referred to as the “garden” by the French, add character to each emerald, making it truly unique.
Resurgence of emeralds in high end jewellery
The resurgence of emerald jewellery is not merely a passing trend but a reflection of evolving tastes in the precious jewellery industry. Jewellers are increasingly incorporating emeralds into their designs, recognizing their timeless elegance and versatility. From statement necklaces to delicate earrings, emeralds are making a splash in the world of high-end jewellery, appealing to those who seek sophistication and individuality in their accessories. Emeralds exude class and elegance, making them a coveted choice for discerning jewellery enthusiasts.
While large emeralds remain rare and are often reserved for high jewellery, they are not entirely out of reach. Jewellers continue to explore innovative ways to incorporate emeralds into their designs, offering a range of options to suit different tastes and budgets.

The symbolism and significance of emeralds
Emeralds have long been associated with various symbolic meanings. In addition to representing fertility and rebirth, emeralds have been associated with love, wisdom, and intuition. They are often seen as a symbol of hope and renewal, making them popular choices for engagement rings and other meaningful jewellery.
The resurgence of emerald jewellery is a testament to its enduring appeal, offering a touch of luxury and sophistication to any ensemble. Whether worn as a symbol of love and prosperity or simply as a fashion statement, emeralds exude a timeless charm that transcends trends. As we bask in the post-Ambani wedding glow, it’s clear that emeralds are reclaiming their status as the gemstone of choice for those who appreciate the finer things in life.
As the latest trend in the precious jewellery industry, emeralds are set to shine brightly for years to come, captivating hearts with their enchanting beauty and rich history.

By Invitation
Mangalsutra Revival 2025–26: How India’s wedding boom is powering a new era of cultural jewellery
by Viraj Thadeshwar-CEO, Shringar House of Mangalsutra Ltd
A Historic Wedding Season Driving Jewellery Demand
India is entering one of the most robust wedding seasons in recent years, with a record number of auspicious dates and full-scale celebrations making a strong comeback. This renewed vibrancy is expected to fuel significant demand for bridal jewellery across the country.
Weddings continue to remain the single-largest consumption driver for gold and diamond jewellery in India, and 2025–26 is poised to be no different. Retailers are already reporting heightened customer interest and increased pre-bookings for bridal collections, signalling bullish sentiment for the months ahead.


The Mangalsutra: A Timeless Symbol Strengthened by Tradition
At the core of this surge lies the most meaningful and culturally significant ornament in Hindu marriage — the mangalsutra.
More than a piece of jewellery, it is a sacred symbol of marital commitment, emotional connection, and lifelong partnership.
For generations, the mangalsutra has been considered non-negotiable in a bride’s trousseau. Even as tastes evolve, this deep-rooted sentiment remains unchanged. Every bride, regardless of region or style preference, views the mangalsutra as the ultimate expression of tradition and identity.


Renewed Traction as Weddings Return to Full Scale
With weddings regaining their pre-pandemic scale, the mangalsutra category is witnessing a strong revival. Retailers across India are expecting double-digit growth this season, driven by cultural significance, modern design innovation, and the desire for multiple variations of this essential ornament.
At Shringar House of Mangalsutra Ltd, this trend is even more pronounced. The brand is witnessing record retailer inquiries nationwide, indicating a clear shift toward curated mangalsutra assortments.

Modern Brides Want More Than One Mangalsutra
A key evolution shaping demand is the changing mindset of young brides. Today’s bride is both rooted in tradition and expressive in personal style, balancing heritage with contemporary fashion sensibilities.
Brides are increasingly purchasing three distinct types of mangalsutras:
- Traditional / Heavy Pieces — for rituals and wedding ceremonies
- Lightweight Daily-Wear Designs — prioritising comfort and practicality
- Occasion-Wear / Diamond Mangalsutras — designed to complement modern outfits
Versatility has become a major purchasing driver, with brides seeking jewellery suitable for both ethnic and western wear. Personal identity and styling preferences now play a stronger role in design decisions, making multi-category buying behaviour a significant growth contributor.

The Rise of Lightweight & Diamond-Styled Mangalsutras
Design trends are evolving rapidly, with rising demand for:
Lightweight, Minimalist Mangalsutras
Perfect for daily wear, these designs deliver elegance without heaviness. They are especially popular among working women and younger brides who prioritise comfort, versatility, and subtle sophistication.
Diamond-Studded Mangalsutras
This segment has emerged as the fastest-growing category. With refined brilliance and contemporary appeal, diamond mangalsutras are becoming a trousseau essential for fashion-conscious brides.
At Shringar, the design philosophy focuses on preserving the emotional essence of the mangalsutra while integrating global aesthetics, fine craftsmanship, and modern versatility.
A Powerful Moment for the Mangalsutra Category
As India embraces full-scale weddings supported by strong consumer sentiment, the mangalsutra stands at the centre of this resurgence — not merely as jewellery, but as a living cultural legacy growing stronger with every generation.
The upcoming season presents a tremendous opportunity for both retailers and manufacturers. For Shringar House of Mangalsutra Ltd, it marks a moment to celebrate heritage, drive design innovation, and strengthen its commitment to serving the emotional and cultural heartbeat of Indian weddings.
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