By Invitation

EMERALDS : Radiating Greens – Captivating Hearts

Published

2 years ago

May 11, 2024

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Akash Talesara

VP: Design & Merchandising, Asian Star Group

Green is an emerging jewellery trend

Conjures imagery of vibrant and captivating pieces that prominently feature green gemstones. Emeralds have catapulted back into the limelight, stealing canter stage once again, all credits to Nita Ambani’s dazzling necklace at the recent Ambani pre-wedding extravaganza in Jamnagar. The event not only showcased extravagant celebrations but also showcased a myriad of premium handcrafted jewellery that had social media buzzing. Among the myriad gemstones adorning the guests, it was the emerald-studded pieces that garnered the most attention, igniting a fresh wave of interest in this timeless gemstone.

Nita Ambani, radiant as the mother of the groom, donned a custom Kanchipuram silk saree by the celebrated Manish Malhotra. Yet, it was her show-stopping jewellery that truly stole the show – an emerald and diamond necklace, adorned with pairs of emeralds and culminating in two sizable chunks of the mesmerizing green gemstone. The choice of emeralds, not only by Nita but also by her daughter Isha Ambani, underscores the enduring allure and timeless elegance of this precious stone.

History of emerald gemstones

The resurgence of emerald jewellery isn’t just a passing trend; it reflects evolving tastes in the precious jewellery industry. Emeralds, with their rich history dating back to at least 330 BC in Egypt, have remained one of the world’s most coveted gemstones. Their rarity, attributed to highly specific geological conditions, contributes to their mystique. As a variety of the beryl mineral, emeralds owe their striking green color to chromium impurities, setting them apart from other gemstones.

Interestingly, emeralds are approximately 20 times rarer than diamonds, making them a symbol of exclusivity and luxury. While diamonds undergo extensive grading processes, emeralds often display visible inclusions, which are embraced as part of their inherent beauty. These imperfections, affectionately referred to as the “garden” by the French, add character to each emerald, making it truly unique.

Resurgence of emeralds in high end jewellery

The resurgence of emerald jewellery is not merely a passing trend but a reflection of evolving tastes in the precious jewellery industry. Jewellers are increasingly incorporating emeralds into their designs, recognizing their timeless elegance and versatility. From statement necklaces to delicate earrings, emeralds are making a splash in the world of high-end jewellery, appealing to those who seek sophistication and individuality in their accessories. Emeralds exude class and elegance, making them a coveted choice for discerning jewellery enthusiasts.

While large emeralds remain rare and are often reserved for high jewellery, they are not entirely out of reach. Jewellers continue to explore innovative ways to incorporate emeralds into their designs, offering a range of options to suit different tastes and budgets.

The symbolism and significance of emeralds

Emeralds have long been associated with various symbolic meanings. In addition to representing fertility and rebirth, emeralds have been associated with love, wisdom, and intuition. They are often seen as a symbol of hope and renewal, making them popular choices for engagement rings and other meaningful jewellery.

The resurgence of emerald jewellery is a testament to its enduring appeal, offering a touch of luxury and sophistication to any ensemble. Whether worn as a symbol of love and prosperity or simply as a fashion statement, emeralds exude a timeless charm that transcends trends. As we bask in the post-Ambani wedding glow, it’s clear that emeralds are reclaiming their status as the gemstone of choice for those who appreciate the finer things in life.

As the latest trend in the precious jewellery industry, emeralds are set to shine brightly for years to come, captivating hearts with their enchanting beauty and rich history.

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By Invitation

Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past

By Edahn Golan

Published

2 months ago

December 10, 2025

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1,813 views

Martyn Charles Marriott, drawing on 45 years in the diamond industry, in a blog titled Co-Operation between African Diamond Producers on the IDMA website, advocates for a new era of co-operation among African diamond producers, seeing the current debate around De Beers’ future as an opportunity. He proposes forming a diamond “OPEC,” reminiscent of the stability once maintained by the Oppenheimers’ Central Selling Organization (CSO). The CSO, through a stockpile, quota system, and vast generic advertising historically benefited the entire industry. Marriott believes a collective entity involving nations like Botswana and Angola would be more stable and bankable than a single-country approach.

JewelBuzz spoke to noted diamond industry analyst Edahn Golanon his take on Marriott’s view and how practical and feasible this “ nostalgic yearning” was. This is what Edahn Golan has to say:

I don’t think that resurrecting a monopoly is possible, much less legal. I understand the nostalgic yearning for the ‘good old days,’ but that is not where the solution will be found. On the contrary, the industry at large – and De Beers in particular – needs to evolve and adapt. They both need to reinvent themselves.

Natural diamonds have to rediscover their relevance to a jaded consumer that wants to separate themselves from the past, a consumer market that wants luxury that doesn’t shout bling. Most importantly, diamonds should stand for values that are relevant to today’s cultural norms.

That is where diamonds will find their future, not by reimposing tight control on the pipeline.

I also read Chaim Even-Zohar’s column. I worked with him for many years and hold deep respect for both him and his approach to the industry.

That said, I believe Botswana does not need to go all in on owning De Beers.The country already receives more than 75% of the diamond revenue generated locally, along with a portion of the revenue De Beers earns from its operations in Namibia, Canada, and South Africa. Expanding that share or seeking a larger cut from other countries would only deepen Botswana’s dependency on diamonds.

Instead, Botswana should diversify its income sources and invest more internally, a process it should have initiated more than a decade ago.

For example, if it channels investment into its international airport and succeeds in expanding tourism, the country would generate greater income, reduce its reliance on luxury sales, improve foreign currency inflows, and, in the process, expose more of the world to its diamonds.