National News
Celebrate Mother’s Day with Zen Diamond’s Tören Collection, Where Celebration Meets Contemporary Design
A contemporary sapphire collection capturing the essence of motherhood
Inspired by “Tören,” meaning celebration or ceremony, the Zen Diamond Tören Collection is a refined tribute to the women we honour this Mother’s Day. Showcasing the striking allure of deep blue sapphires paired with clean, contemporary design, each piece reflects understated elegance. Long associated with wisdom, loyalty, and protection, sapphires mirror the enduring qualities of motherhood. Designed for versatility, the collection offers jewellery that is distinctive, timeless, and effortlessly elegant.
The Tören Collection Bracelet stands out with its fluid precision and minimalist appeal. Crafted in white gold, a fine chain is accented with evenly set sapphires, enhanced by subtle diamond detailing that adds a crisp brilliance. Lightweight yet impactful, it transitions seamlessly from day to evening wear.
The Tören Ring makes a bold yet refined statement, featuring oval-cut sapphires at its centre, framed by delicate diamond accents. Set on a sleek white gold band, the design balances richness with modern simplicity.

The Tören Necklace embodies graceful movement, with pear-shaped sapphires arranged along a diamond-accented vertical bar, creating a fluid cascading effect. Suspended on a fine white gold chain, it offers a look that is both light and distinctive.

Completing the collection, the Tören Earrings present a modern yet elegant silhouette, with curved arrangements of oval-cut sapphires that catch the light beautifully. Diamond accents add a subtle shimmer, enhancing the depth of the sapphires. Set in white gold, these earrings strike a perfect balance between bold design and refined sophistication, ideal for both everyday wear and special occasions.

National News
VBJ Brings 126 Years Of Jewellery Legacy To Puducherry With An Exclusive Exhibition
Higher US Treasury Yields, A Stronger Dollar and Expectations Of Further US Federal Reserve Rate Hikes Were Weighing On Gold and Silver.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to bring its celebrated craftsmanship and heritage to Puducherry with an exclusive jewellery exhibition on 23rd and 24th September at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry. Customers can discover VBJ’s collections at the exhibition, along with a special benefit of Rs 125 extra on the exchange of old gold.The exhibition will remain open from 11 AM to 8 PM on both days.
Curated to offer jewellery connoisseurs an immersive experience, the exhibition will feature an exquisite selection of VBJ’s signature creations across gold, silver, diamonds, platinum, solitaires and precious stones, and an expansive assortment of necklaces, bangles, earrings, rings, chains and gemstone jewellery. From intricately crafted bridal masterpieces and statement jewellery to sophisticated pieces designed for everyday elegance, the showcase will bring together designs that celebrate both timeless artistry and contemporary sensibilities.
Sharing his thoughts on the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:

“At VBJ, we believe that jewellery is deeply personal. It marks milestones, celebrates relationships and often becomes a cherished part of a family’s story. Through this exhibition, we are delighted to bring our collections closer to customers in Puducherry and offer them the opportunity to discover pieces that resonate with their individual tastes and occasions. We look forward to welcoming customers to an experience that combines choice, craftsmanship and the personalised attention that has always been central to VBJ.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“For 126 years, our journey has been shaped by a deep respect for craftsmanship, and the trust of generations of customers. As a legacy brand, we have remained committed to preserving the artistry that defines our heritage while evolving with changing tastes and aspirations. The Puducherry exhibition is an opportunity to take this legacy closer to our audience and share the distinctive design philosophy that have been integral to us.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Continuing its growth journey across South India, VBJ is set to unveil its new showroom on Coimbatore’s 100 Ft Road, bringing the brand’s distinctive legacy and craftsmanship to one of the region’s prominent retail destinations.
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