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Government Signals Move to Regulate India’s Fast-Growing Digital Gold Sector

Fintech companies push for clarity as policymakers explore oversight and industry bodies step up to set standards

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India’s digital gold market may soon move out of its grey zone, as the government begins to seriously consider a formal regulatory framework for the sector. With rapid growth over the past year and a half, fintech founders have been in active discussions with the finance ministry, urging the need for clear rules and oversight.

At a recent meeting between startup leaders and senior officials, industry representatives highlighted how quickly digital gold has scaled—and why regulation is now essential. The response from policymakers, according to those present, has been encouraging, though any concrete framework could still take time. A key question remains: who will regulate the sector—the Reserve Bank of India (RBI) or the Securities and Exchange Board of India (SEBI).

Currently, digital gold operates without a dedicated legal structure. This has raised concerns among both industry players and regulators, especially as investor participation continues to grow. Leaders in the space believe a clear framework will not only protect consumers but also lend credibility to the category.

To address this, major digital gold market players are working towards forming an industry body—the Digital Precious Metal Council of India. The goal is to introduce uniform standards, ensure fair practices, and engage more effectively with policymakers.

The scale of the sector is already significant. Industry estimates suggest that nearly Rs. 3,000 crore flows into digital gold every month, with total assets under management ranging between Rs.15,000 crore and Rs. 20,000 crore, backed by physical gold stored in secure vaults.

Regulators have also started taking note. SEBI recently cautioned investors that digital gold products fall outside its regulatory scope, meaning they do not come with the same investor protection mechanisms as other gold-linked financial instruments.

As conversations continue, the industry is focused on building trust—highlighting audit systems, physical gold backing, and transparency. While self-regulation may be the first step, most stakeholders agree that formal oversight is inevitable as the sector matures.

News Source: ET Retail

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GIVA Celebrates The Many Expressions Of Navratri With Its New Campaign, ‘Tyohar Anek, Feeling Ek’

The Campaign Brings Together The Diverse Traditions, Styles and Celebrations Of Navratri, United By One Feeling, The Joy Of Coming Together, Celebrated In Silver

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GIVA, India’s fastest growing fine jewellery D2C brand, has launched its latest Navratri campaign, ‘Tyohar Anek, Feeling Ek’, celebrating the many expressions of the festival across India and the shared emotion that brings people together.

Navratri is celebrated differently across regions, communities and cultures. From the energy of garba nights and pandal hopping to dressing up in vibrant chaniya cholis and the timeless elegance of a Laal Paar Shada saree, every celebration has its own rhythm and every tradition its own story. Yet, at the heart of each is the same feeling of joy, togetherness and celebration.

Bringing this thought to life, GIVA’s campaign captures these varied festive moments through the lens of contemporary Indian style and silver jewellery. The campaign showcases how jewellery can seamlessly become part of different traditions and celebrations, whether it is dancing through a garba night, visiting a pandal with family or dressing up for a festive gathering.

At the heart of the campaign is the idea that every occasion deserves a little more sparkle in silver. With its wide range of contemporary silver jewellery, GIVA offers versatile pieces that can complement different festive looks, personal styles and occasions, making silver an easy choice for celebrations big and small.

As a brand that has built a strong connect with consumers through accessible, contemporary and trusted jewellery, GIVA continues to make fine jewellery a part of everyday life as well as special moments. Its silver collections bring together contemporary design, quality and versatility, allowing consumers to celebrate their traditions while expressing their individual style.

Through ‘Tyohar Anek, Feeling Ek’, GIVA celebrates the many ways India celebrates Navratri while highlighting the one feeling that connects them all. This festive season, the brand invites consumers to embrace their traditions, their style and their celebrations, and make every moment a little more special in silver.

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