DiamondBuzz
Diamond Imprest Licence to boost India’s global competitiveness
The Department of Commerce, Government of India has introduced the Diamond Imprest Authorisation (DIA) Scheme, aiming to enhance India’s global competitiveness in the diamond sector, according to a statement from the Ministry of Commerce & Industry. Announced on 21st January 2025, the scheme will come into effect on 1st April 2025, offering duty-free imports of Natural Cut and Polished Diamonds under specific conditions to support exporters and sustain domestic industry growth.
Key Features of the Scheme:
- This scheme allows the duty-free import of Natural Cut and Polished Diamonds, of less than ¼ carat (25 cents), including semi-processed, broken, half cut, etc.
- This scheme mandates export obligation with a value addition of 10%.
- All diamond exporters holding Two Star Export House status and above and having US $15 Million exports in each of the past 3 fiscal years, are eligible for availing the benefit under this scheme.
- Exporters must have also filed all GST and IT Returns for those years.
- The DIL will be for a value of 5% of the average of past 3 years export.
- Maximum value of DIL for an exporter in one year will be USD 15 million.
- Validity of DIL will be 1 year for import and 18 months for export.
- Diamonds to be imported under Actual User Condition.
- One-to-one co-relation of diamonds imported and exported is not required.
- Export will be against payment in Free Foreign Exchange.
- Import and Export will be from Mumbai Airport only.
- Application for DIL has to be filed online using ANF-4J Form to the concerned Regional Authority.
The scheme is made in response to beneficiation policies undertaken in a number of natural diamond mining countries like Botswana, Namibia Angola, etc. where diamond manufactures are obliged to open cut and polishing facilities for a minimum percentage of value addition. This scheme is aimed towards retaining India’s position as a global leader in the entire value chain of diamond industry.
Vipul Shah, Chairman, GJEPC, said, “GJEPC extends its heartfelt gratitude to the Ministry of Commerce & Industry for this timely initiative, which will bolster MSME exporters, safeguard employment, and secure India’s position as a global leader in diamond processing. By enabling value addition and enhancing competitiveness, the scheme will rejuvenate our industry and pave the way for sustained growth and global excellence.”
The scheme is designed to provide a level playing field for Indian diamond exporters, particularly MSME exporters, enabling them to compete effectively with larger peers. It aims to prevent the potential flight of investments by Indian diamantaires to diamond-mining destinations. Additionally, the scheme is expected to generate more employment opportunities, particularly for diamond assorters and in the processing of semi-finished diamonds in factories. By facilitating Indian exporters, it seeks to protect the domestic diamond processing industry and sustain the associated employment.
BrandBuzz
De Beers Group Rewrites the Diamond Story with ‘Intention Pendants’ for the Woman Who Chooses Herself
Where natural diamonds become expressions of intent for women shaping their own path
De Beers Group taps into the modern ritual of intention-setting with the launch of ‘The Intention Pendant’ collection, where natural diamonds become intimate expressions of purpose and personal power. Designed for the woman who marks her milestones quietly yet deliberately, the high-glamour collection reflects a new language of self-gifting rooted in meaning, emotion, and self-belief. The launch speaks to a wider cultural shift, one where success is defined internally and luxury becomes a deeply personal signature.
For Gen Z and millennials, practices like manifestation, vision boarding, and ‘scripting dreams’ are no longer trends; they are core lifestyle rituals. Intention-setting has become a daily act of self-empowerment. De Beers Group captures this sentiment through a personal campaign narrative that features a young woman crafting a vision board and reconnecting with her inner clarity, with the pendant serving as her constant companion through quiet moments and self-discovery.
“Women today are choosing to celebrate themselves through everyday intentions. The Intention Pendants draw from the extraordinary legacy of natural diamonds while honouring this cultural shift,” said Toranj Mehta, Vice President of Marketing, De Beers Group India. “Rooted in the extraordinary legacy of natural diamonds, this collection reflects a shift toward jewellery as a personal marker of growth. Each piece serves as a quiet reminder a woman wears for herself, honouring her inner resolve and the promises she makes to her future.”
The launch is supported by a comprehensive 360° campaign designed to inspire and engage across print, television, radio, cinema, outdoor, digital, and social media outreach. Leading Bollywood and sports icons including Tamannaah Bhatia, Athiya Shetty and Sania Mirza have created and shared their personal vision boards while wearing the pendants, amplifying authenticity and aspiration.
Each Intention Pendant features a natural diamond, formed over billions of years and shaped patiently by nature, carrying a sense of timeless continuity into the present. Refined through the forces of time, it stands as a lasting symbol of resilience and brilliance. Inspired by celestial forms and personal energy, the design brings this journey from nature’s heart to hers into a modern, wearable expression. Worn close to the heart, the pendant becomes a personal touchstone, subtly manifesting her best life while reflecting her intentions, inner strength, and the journey she continues to shape.
The Intention Pendant collection builds on De Beers’ global focus on self-gifting as an evolving expression of self-love. Across markets, natural diamonds are increasingly chosen to mark independent decisions, personal milestones, and moments of inner transformation, signalling a move beyond traditional gifting toward jewellery that reflects individuality and purpose.
Launching ahead of the year-end period of reflection, the collection aligns naturally with a season devoted to renewal, clarity, and intention. The Intention Pendant emerges not as a statement piece, but as a personal symbol, one that accompanies a woman quietly as she defines success on her own terms.
‘The Intention Pendant Collection’, serves as a reminder of one’s potential through the timeless beauty of a natural diamond and personal expression. De Beers invites you to connect with cosmic energy, flowing from nature’s core to your own.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.