GlamBuzz
Bhima Jewellers Enlists Sobhita Dhulipala as Brand Ambassador for New Diamond Collection
Bhima Jewellers has appointed actress Sobhita Dhulipala as the face of its latest diamond collection, symbolizing elegance and transformation. The campaign, under the hashtag #ShineBrighterAsYouEvolve, highlights the brand’s commitment to timeless beauty.
Recently, Bhima Jewellers made history during its 100th anniversary, setting a Guinness World Record with a single-day turnover of Rs 200 crore across three showrooms in Thiruvananthapuram, Kerala.
GlamBuzz
Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai
Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.
Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.


Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.
The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.
Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.
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