International News
CaratLane Celebrates Gifting With A Thoughtful Twist, With Mother’s Day Campaign Featuring Yami Gautam Dhar
CaratLane Amplifies Mother’s Day Emotions With A Dual-Gifting Narrative, Spotlighting Self-Love Alongside Gratitude
A Tata Group product is flooding television screens across the country with its Mother’s Day campaign featuring brand ambassador Yami Gautam Dhar. Centred around the idea of gifting mothers a diamond as a symbol of love and a reflection of gratitude, and gifting yourself a diamond, because you’re her favourite.
The first two films of the campaign saw high-impact visibility during the ongoing Indian Premier League, with placements across Star Sports and JioHotstar, complemented by strong regional presence on channels like Colours Tamil, Jalsha Movies and Star Utsav Movies. Together, these drove widespread national and regional reach for the brand.
The film has been released just in time for Mother’s Day — celebrating the joy of gifting, with a heartwarming twist of choosing something for mom, and a little something for yourself.
Shaifali Gautam, CMO – CaratLane, remarked,
“As we return for our second season advertising on the Indian Premier League, the platform allows us to take our stories to millions of households across the country. This Mother’s Day, with Yami at the centre, we’ve focused on celebrating the emotion of gifting in a way that feels both personal and relatable. Because when it comes to a mother’s love, what you share is priceless — and the pieces you choose to express it should feel just as special. At CaratLane, we believe that expressing love should feel effortless, and never out of reach.”
Built around the idea of thoughtful gifting, the campaign encourages customers to celebrate Mother’s Day with meaningful diamond jewellery. Through this initiative and others, the brand continues to redefine fine jewellery for the modern consumer, making it more personal, wearable, and within reach for every celebration.
International News
Precious Metals Find Support On Ceasefire Optimism AUGMONT BULLION REPORT
Gold Is Trading At Y Oversold Levels Near The Critical Support Zone Of $4,300, Silver Testing Key Support In The $66–$67 Range
- Price Movement – Gold and silver are consolidating near key support levels as markets digest a fragile Israel-Iran ceasefire alongside mounting concerns over inflation and the prospect of further interest rate hikes.
- Geopolitical Developments – President Trump confirmed that both parties are pursuing an immediate ceasefire, with final negotiations advancing. Israel and Iran announced a mutual halt to hostilities following a direct appeal from Washington. However, Tehran cautioned that it reserves the right to resume strikes if Israeli operations against Hezbollah in Lebanon continue.
- Macro-economic Signals – CME FedWatch data shows markets now pricing a greater than 70% probability of a Fed rate hike by December. Investors are closely watching May’s U.S. CPI and PPI releases, due Wednesday, for clearer signals on the Fed’s policy trajectory. The European Central Bank is also widely expected to deliver a rate increase this week.
Technical Triggers
- Gold is currently trading at deeply oversold levels near the critical support zone of $4,300 (approximately Rs. 1,54,000). A technical rebound of 3–4% is anticipated from current levels, driven by bottom-fishing activity. However, a sustained break below this support would shift the near-term bias decisively lower, exposing the $4,000–$4,100 range (approximately Rs. 1,50,000–Rs. 1,51,500) as the next downside target.
- Silver is similarly oversold, testing key support in the $66–$67 range (approximately Rs. 2,40,000–Rs. 2,42,000). As with gold, a 3–4% technical recovery is the base case on dip-buying, but a confirmed sustainability below this support would accelerate selling pressure toward $60 (approximately Rs. 2,20,000) in the short term.
Support and Resistance
| International Gold Support Level International Gold Resistance Level Domestic Gold Support Level Domestic Gold Resistance Level | : $4300/oz : $4500/oz : Rs 154,000/10 gm : Rs 160,000/10 gm |
| International Silver Support Level International Silver Resistance Level Domestic Silver Support Level Domestic Silver Resistance Level | : $66/oz : $75/oz : Rs 240,000/kg : Rs 260,000/kg |
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