International News

CaratLane Celebrates Gifting With A Thoughtful Twist, With Mother’s Day Campaign Featuring Yami Gautam Dhar

CaratLane Amplifies Mother’s Day Emotions With A Dual-Gifting Narrative, Spotlighting Self-Love Alongside Gratitude

Published

6 months ago

April 30, 2026

A Tata Group product is flooding television screens across the country with its Mother’s Day campaign featuring brand ambassador Yami Gautam Dhar. Centred around the idea of gifting mothers a diamond as a symbol of love and a reflection of gratitude, and gifting yourself a diamond, because you’re her favourite.

The first two films of the campaign saw high-impact visibility during the ongoing Indian Premier League, with placements across Star Sports and JioHotstar, complemented by strong regional presence on channels like Colours Tamil, Jalsha Movies and Star Utsav Movies. Together, these drove widespread national and regional reach for the brand.

The film has been released just in time for Mother’s Day — celebrating the joy of gifting, with a heartwarming twist of choosing something for mom, and a little something for yourself.

Shaifali Gautam, CMO – CaratLane, remarked,

“As we return for our second season advertising on the Indian Premier League, the platform allows us to take our stories to millions of households across the country. This Mother’s Day, with Yami at the centre, we’ve focused on celebrating the emotion of gifting in a way that feels both personal and relatable. Because when it comes to a mother’s love, what you share is priceless — and the pieces you choose to express it should feel just as special. At CaratLane, we believe that expressing love should feel effortless, and never out of reach.”

Built around the idea of thoughtful gifting, the campaign encourages customers to celebrate Mother’s Day with meaningful diamond jewellery. Through this initiative and others, the brand continues to redefine fine jewellery for the modern consumer, making it more personal, wearable, and within reach for every celebration.

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International News

WGC REPORT–Gold Demand Trends Q3 2026

Year-To-Date Demand Of 3,881t Virtually Matches The 2025 Record, While Its Value Has Reached A New High Of US$566bn

Published

3 hours ago

November 3, 2026

JewelBuzz Spread The Buzz

Total gold demand, including OTC investment and stock changes, was 1% lower y/y at 1,369t. Year-to-date demand of 3,881t virtually matches the 2025 record, while its value has reached a new high of US$566bn.

Key Highlights

Central bank buying jumped to 321t in Q3, led by China and Poland. The strong quarter lifted year-to-date demand to 675t, 6% ahead of the same period in 2025.

Global gold ETFs added 211t in Q3, in a sharp reversal from Q2 outflows. Broad-based buying took holdings to a record 4,256t and generated a record US$31bn of quarterly inflows.

Bar and coin investment fell to a four-year low of 268t. Rangebound prices discouraged fresh buying, although year-to-date demand remained at a 13-year high.

Gold jewellery consumption fell 17% y/y to 313t, the weakest third quarter in our data series. High prices constrained affordability across all markets, but the value of demand edged 2% higher to US$43bn.

Total gold supply slipped 1% y/y to 1,369t. Record third-quarter mine production of 1,071t was offset by an 8% fall in recycling to a three-year low of 314t.

2026 Outlook
We expect continued gold ETF inflows and resilient bar and coin buying, together with robust central bank purchases, to be the principal drivers of overall demand growth. Technology demand should remain firm, but elevated prices will continue to weigh on jewellery volumes. Mine production could reach another record high, but subdued recycling is expected to result in a modest decline in total supply.