International News
CaratLane Celebrates Gifting With A Thoughtful Twist, With Mother’s Day Campaign Featuring Yami Gautam Dhar
CaratLane Amplifies Mother’s Day Emotions With A Dual-Gifting Narrative, Spotlighting Self-Love Alongside Gratitude
A Tata Group product is flooding television screens across the country with its Mother’s Day campaign featuring brand ambassador Yami Gautam Dhar. Centred around the idea of gifting mothers a diamond as a symbol of love and a reflection of gratitude, and gifting yourself a diamond, because you’re her favourite.
The first two films of the campaign saw high-impact visibility during the ongoing Indian Premier League, with placements across Star Sports and JioHotstar, complemented by strong regional presence on channels like Colours Tamil, Jalsha Movies and Star Utsav Movies. Together, these drove widespread national and regional reach for the brand.
The film has been released just in time for Mother’s Day — celebrating the joy of gifting, with a heartwarming twist of choosing something for mom, and a little something for yourself.
Shaifali Gautam, CMO – CaratLane, remarked,
“As we return for our second season advertising on the Indian Premier League, the platform allows us to take our stories to millions of households across the country. This Mother’s Day, with Yami at the centre, we’ve focused on celebrating the emotion of gifting in a way that feels both personal and relatable. Because when it comes to a mother’s love, what you share is priceless — and the pieces you choose to express it should feel just as special. At CaratLane, we believe that expressing love should feel effortless, and never out of reach.”
Built around the idea of thoughtful gifting, the campaign encourages customers to celebrate Mother’s Day with meaningful diamond jewellery. Through this initiative and others, the brand continues to redefine fine jewellery for the modern consumer, making it more personal, wearable, and within reach for every celebration.
A massive 11,000-carat rough ruby has been recovered in the famed gem-rich region of Mogok, Myanmar, according to recent state media reports.
Weighing in at 2.2 kg (4 lbs 14 oz), the newly discovered stone is roughly half the size of the legendary 21,450-carat rough gem found in the same region back in 1996. However, experts and state officials report that this new find boasts vastly superior color, luster, and transparency.
Mogok rubies, sourced from the “Valley of Rubies” in Myanmar (Burma), are legendary for their unrivaled vivid color and supreme clarity. They are famous worldwide for their “pigeon blood” red hue, which is caused by trace elements and microscopic silk particles that scatter light and give the gem a glowing, velvety softness.
Key Details of the Discovery:
- Physical Properties: The giant gem exhibits a striking purplish-red color with yellowish undertones, excellent vitreous luster, and moderate transparency. It remains entirely in its natural, untreated state.
- Geopolitical Context: Myanmar supplies roughly 90% of the world’s rubies. However, the nation has been embroiled in a devastating civil war since a 2021 military coup—a conflict that has claimed approximately 90,000 lives and displaced over 3.5 million people.
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