DiamondBuzz
De Beers to open 100 Forevermark stores in India by 2030
De Beers aims to open 100 Forevermark stores in India by 2030, as it taps into the world’s second biggest market for natural diamond jewelry after the US.It expects demand in India, currently at around $10bn, to double in that time.
De Beers plans to open 15 of its prestige Forevermark stores in Delhi and Mumbai in 2025, with a goal of reaching 100 stores in 40 cities by 2030.
India’s natural diamond jewellery market is currently valued at around $10 billion and is expected to double to $20 billion by 2030, with an annual growth rate of about 12%. This robust growth is fueled by rising incomes, a young population, increasing financial independence among women, and a cultural affinity for jewellery.
The aggressive expansion by De Beers and other major players is expected to accelerate the penetration of diamond jewellery in India, which, while growing, still lags behind gold in terms of household adoption.

Al Cook, the company’s CEO, , said: “We’re very confident in the future of India. It has become the second largest market for natural diamond jewellery globally, overtaking China last year.”We’ve seen double-digit growth for the last few years, and we actually see natural diamond demand in India, which is growing at 12 per cent annually, to double over the next five years by 2030.”
DiamondBuzz
Angola Seeks Anglo’s Majority Stake in De Beers
Angola has intensified its pursuit of De Beers, shifting from its earlier interest in a minority stake to a proposal to buy Anglo American’s entire majority share in the diamond giant.
The move positions Angola’s state-owned diamond company, Endiama, to compete directly with several high-profile bidders — including former De Beers CEOs Gareth Penny (backed by a Qatari investment fund) and Bruce Cleaver, who is leading a separate consortium. Other interested parties reportedly include Australian mining veteran Michael O’Keeffe, Indian billionaire Anil Agarwal, and the government of Botswana, which already holds a 15% stake in De Beers.
Endiama has submitted “a concrete and well-defined proposal” and is advancing its bid, according to CEO José Manuel Ganga Júnior. Both he and Anglo American declined to disclose further details.
Angola’s interest marks a significant escalation from last month, when it proposed forming a Pan-African consortium with Botswana, Namibia, and South Africa to jointly acquire a minority share. The country already maintains close ties with De Beers through an exploration joint venture, which recently announced the discovery of a new kimberlite field — the first in Angola in 30 years.
However, Botswana retains the first right of refusal to match any external bids, given its existing shareholder status.
Anglo American first declared its intention to divest De Beers in May 2024, as part of a broader strategy to streamline its operations and concentrate on core assets. The decision follows a prolonged downturn in the diamond sector, driven by weak consumer demand, growing competition from lab-grown diamonds, trade tariffs, and a slump in global luxury spending.
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