National News
Candere by Kalyan Jewellers – Stack Jewellery for Men: A Guide to Layering and Expression
Candere by Kalyan Jewellers brings this idea to life with a men’s collection that’s all about versatility, detail, and modern elegance. Whether it’s a sleek chain that works at the office, a kada that makes a statement at night, or a mix of bracelets that show off character, these designs are meant to be stacked, styled, and worn your way. It’s jewellery that doesn’t just finish an outfit; it transforms it.
Stacking jewellery is fast becoming a rising trend in men’s fashion, redefining how accessories are worn and styled. No longer limited to a single chain or bracelet, today’s modern man embraces layering multiple pieces; from chains, kadas, and pendants to bracelets; that create depth, personality, and a signature look. This approach to styling reflects individuality, balancing subtle luxury with bold statements.
Here are five standout men’s jewellery designs that deserve a place in your collection:
The Geometric Charm Gold Pendant is clean, modern, and sharp — its structured shape adds a strong visual spark when layered on a fine chain. When you wear this pendant with something like the Ricky chain beneath, it becomes the kind of detail that draws attention without shouting.
The Siddh Diamond Bracelet brings confidence with its diamond-accented design. It’s bold enough to stand out, so pair it with two or three simpler metal or leather bracelets (or a sleek chain bracelet) to let its sparkle pop while keeping the overall stack balanced.
The Johan Platinum and Rose Gold Kada merges cool platinum tone with warm rose gold that mix is perfect for a stack because it lets you bridge metallic tones (silver/platinum + gold/rose gold) in a single piece. Use it as a mid-weight anchor alongside slimmer pieces for contrast.
The Ricky Platinum and Diamond Chain functions like your headliner piece when stacking around the neck. The combination of platinum and diamonds gives it luxurious weight. It pairs beautifully with simpler chains or pendants (like the Geometric Charm) to create layers that feel rich yet intentional.
The Golden Rules of Stacking
To master the art of layering, these 3 principles go a long way:
- Lead with a Statement – Begin your stack with one defining piece, whether it’s a bold bracelet or a standout chain, and let the rest build around it.
- Play with Textures – Mixing leather, beads, metals, and cords creates contrast and character, giving your look depth without feeling overdone.
- Keep Colours Cohesive – Neutral tones like black, brown, silver, or gray form a versatile base; introduce just one accent colour to keep the balance sharp and sophisticated.
These rules ensure your stack feels intentional, elevated, and distinctly your own; the perfect finishing touch for the modern man’s wardrobe.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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